Best Skin Ever Liquid Foundation 35P dupes and alternatives Sephora Collection
3.8 (1,315)·Very deep · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
89
Wear & performance
54
Skin suitability
60
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: dark skin with neutral beige undertones
Matches: Very close colour· Both claim long-wearing· Claims not settling into lines
Differences: Olive rather than cool undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
67
Wear & performance
72
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Olive rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: for deep dark skin w/ a cool olive undertone
Differences: Matte rather than natural finish· Full rather than medium coverage· No long-wear claim
Score details
Shade match
96
Finish & visual result
67
Wear & performance
40
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: dark or deep skin tones with red undertones
Matches: Very close colour· Similar undertone (neutral vs cool)· Claims not settling into lines
Differences: Radiant rather than natural finish· Light rather than medium coverage· No long-wear claim
Score details
Shade match
92
Finish & visual result
67
Wear & performance
51
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Contains listed fragrance
The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 35P (Very deep · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Ulta Beauty Collection Moisturizing Complexion Stick in Deep Cool, against Sephora Collection Best Skin Ever Liquid Foundation in 35P. Every attribute compared, with its share of the score.
ComparedYour shade35PClosest shade matchDeep CoolHow they compareScore
Shade match55% of overall98
Colour60%96#813e23#7e3f22Looks identicalColour difference 1.2 (0 is identical)
Overall match 86/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
about-face THE PERFORMER Skin-Focused Foundation in D2COOL, against Sephora Collection Best Skin Ever Liquid Foundation in 35P. Every attribute compared, with its share of the score.
ComparedYour shade35PClosest overall alternativeD2COOLHow they compareScore
Shade match55% of overall96
Colour60%95#813e23#7c3a1fLooks identicalColour difference 1.4 (0 is identical)
Overall match 91/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $31 more
