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Best Skin Ever Liquid Foundation 35P dupes and alternatives Sephora Collection

Very deep · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: about-face THE PERFORMER Skin-Focused Foundation D2COOL

The equivalent shade and the most similar foundation overall.

Your shade
Sephora Collection
35PChange shade
Depth and undertone: Very deep · Cool · pink
Finish and coverage: Natural · Medium coverage
The match
about-face
D2COOL
Depth and undertone: Very deep · Cool
Finish and coverage: Natural · Medium coverage
Overall match
91out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
86
Wear (Wear & performance)
82
Skin (Skin suitability)
90
Shade match
96out of 100
Colour
95
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
Costs $1 more

Your shade $24 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $54SephoraSephoraCosts $30 more

    Matches: Same cool undertoneSame natural finishSame medium coverage

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: deep with cool undertones

    High confidence· Digital match

    View match
  2. Shade match 84
    $48Ulta BeautyUlta BeautyCosts $24 more

    Matches: Very close colourSame natural finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneFull rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: Deep - Neutral with warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 91
    $58SephoraSephoraCosts $34 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  4. Shade match 91
    $53Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Matte rather than natural finishDoes not claim transfer resistanceContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim transfer resistance · Contains listed fragrance

    Medium confidence· Digital match

    View match
  5. #6 · NARS

    Light Reflecting Foundation

    Namibia
    Shade match 77
    $55SephoraSephoraCosts $31 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance

    Retailer shade note: D4 - deep with warm undertones, and a red tone

    High confidence· Digital match

    View match
  6. Shade match 87
    $40SephoraSephoraCosts $16 more

    Matches: Same cool undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    90

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: deep skin tones with cool undertones

    Medium confidence· Digital match

    View match
  7. Shade match 84
    $50SephoraSephoraCosts $26 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistanceNot marketed for dry skin

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: Very deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 92
    $17.99Ulta BeautyUlta Beauty$6.01 less (25%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Claims not settling into lines

    Differences: Radiant rather than natural finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Contains listed fragrance

    Retailer shade note: 9 deep

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 35P (Very deep · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark/Deep 5.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark/Deep 5.5C

    • Very close colour
    • Deep · Cool · pink undertone

    $31

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Anise 11.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Anise 11.5

    • Very close colour
    • Very deep · Cool · rosy undertone

    $39

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Close colour
    • Very deep · Cool · rosy undertone

    $36

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    25C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 25C

    • Close colour
    • Very deep · Cool undertone

    $30

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Close colour
    • Very deep · Cool undertone

    $35

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Close colour
    • Very deep · Neutral undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

about-face THE PERFORMER Skin-Focused Foundation in D2COOL, against Sephora Collection Best Skin Ever Liquid Foundation in 35P. Every attribute compared, with its share of the score.

ComparedYour shade35PClosest matchD2COOLScore
Shade match55% of overall96
Colour95#813e23#7c3a1fLooks identicalColour difference 1.4 (0 is identical)
Depth96Very deepVery deepSameDepth difference: 2.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, combinationCombination, dry, normal, oilyBoth marketed for normal/​dry/​combination skin
Overall match 91/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To about-face THE PERFORMER Skin-Focused Foundation in D2COOL.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs none

Where to buy D2COOL

Match price
$25Ulta BeautyUlta Beauty
Costs $1 more

Your shade $24 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.