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Best Skin Ever Liquid Foundation 40N dupes and alternatives Sephora Collection

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Skin type

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Fragrance-free6No drying alcohol6Vegan2Cruelty-free2Oil-free0With SPF0Mineral1

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Only showing matches without silicones.

Closest shade matchClosest overall alternative: Tarte Timeless Hydrating Foundation 63N Espresso Neutral

The equivalent shade and the most similar foundation overall.

Your shade
Sephora Collection
40NChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
Tarte
63N Espresso Neutral
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
84out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
89
Wear (Wear & performance)
68
Skin (Skin suitability)
84
Shade match
86out of 100
Colour
77
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $18 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Charlotte Tilbury

    Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    17 Deep
    Shade match 85
    $48SephoraSephoraCosts $24 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Radiant rather than natural finishLight rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    100

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · Does not claim transfer resistance

    Retailer shade note: deepest with neutral undertones

    High confidence· Digital match

    View match
  2. #3 · NARS

    Light Reflecting Foundation

    Ambato
    Shade match 68
    $55SephoraSephoraCosts $31 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Noticeably different swatch colourDoes not claim transfer resistance

    Score details
    Shade match
    68
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim transfer resistance

    Retailer shade note: D8 - very rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    RICH 3
    Shade match 86
    $38SephoraSephoraCosts $14 more

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim transfer resistance

    Differences: Radiant rather than natural finishLight rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    61
    Wear & performance
    65
    Skin suitability
    67

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: rich deep with neutral red undertones

    High confidence· Digital match

    View match
  4. #5 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Rich 25C
    Shade match 73
    $42SephoraSephoraCosts $18 more

    Matches: Same natural finishClaims a skin-like finishBoth claim transfer resistance

    Differences: Slightly cooler undertoneFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    73
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Very Rich with Cool Undertones

    Medium confidence· Digital match

    View match
  5. #6 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    42C Ekki
    Shade match 69
    $50SephoraSephoraCosts $26 more

    Matches: Same natural finishSame medium coverageClaims a blurring effect

    Differences: Slightly cooler undertoneDoes not claim transfer resistanceNot marketed for dry skin

    Score details
    Shade match
    69
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: Extra deep with cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Sephora Collection Best Skin Ever Liquid Foundation 40N (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Very close colour
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC65

    • Slight colour difference
    • Rich deep · Neutral undertone

    $30

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Slight colour difference
    • Rich deep · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17.5 Deep

    • Slight colour difference
    • Rich deep · Warm undertone

    $36

    SephoraView at Sephora
  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Slight colour difference
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    54 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 54 Deep Neutral

    • Slight colour difference
    • Rich deep · Neutral undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Timeless Hydrating Foundation in 63N Espresso Neutral, against Sephora Collection Best Skin Ever Liquid Foundation in 40N. Every attribute compared, with its share of the score.

ComparedYour shade40NClosest match63N Espresso NeutralScore
Shade match55% of overall86
Colour77#3f292b#472728Close colourColour difference 4.0 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 84/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 63N Espresso Neutral.

Same or better

  • Same neutral undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Does not claim transfer resistance

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs none
View full match

Where to buy 63N Espresso Neutral

Match price
$42Ulta BeautyUlta Beauty
Costs $18 more

Your shade $24 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.