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Colorful Eyeshadow 312 Soft Suede dupes and alternatives Sephora Collection

Mauve · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

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Only showing matches without coconut oil.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Jane Iredale PurePressed Eye Shadow Triple Pink Quartz

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Sephora Collection
312 Soft SuedeChange shade
Colour family, undertone and depth: Mauve · Cool · Deep / dark
Finish and pigmentation: Shimmer · Opaque
The match
Jane Iredale
Pink Quartz
Colour family, undertone and depth: —
Finish and pigmentation: Matte

Matched on pan 1.

Shade match
95out of 100
Colour
92
Depth
96
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$38Ulta BeautyUlta Beauty
Costs $30 more

Your shade $8 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Kaja Eye Bento Bouncy Eyeshadow Trio Chocolate Dahlia

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
Sephora Collection
312 Soft SuedeChange shade
Colour family, undertone and depth: Mauve · Cool · Deep / dark
Finish and pigmentation: Shimmer · Opaque
The match
Kaja
Chocolate Dahlia
Colour family, undertone and depth: —
Finish and pigmentation: Shimmer

Matched on pan 3.

Overall match
89out of 100
Shade (Shade match)
94
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
50
Comfort (Comfort & skin suitability)
50
Medium confidence· Digital matchWhy it matches
Best price
$28SephoraSephora
Costs $20 more

Your shade $8 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kaja

    Eye Bento Bouncy Eyeshadow Trio

    Taro Bubble Tea

    Matched on pan 3

    Shade match 81
    $28SephoraSephoraCosts $20 more

    Matches: Same finish: shimmer

    No material differences in the data we have.

    Score details
    Shade match
    81
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 11% ingredient overlap

    Medium confidence· Digital match

    View match
  2. #4 · Natasha Denona

    LUXE GLAM COMPACT Quad Eyeshadow Palette

    Nude

    Matched on the Drift pan

    Shade match 74
    $48Ulta BeautyUlta BeautyCosts $40 more

    Matches: Very close colourSame finish: shimmerSame pigmentation: opaque

    Differences: Brown rather than mauve

    Score details
    Shade match
    74
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Brown rather than mauve

    Medium confidence· Digital match

    View match
  3. #5 · Ulta Beauty Collection

    Eyeshadow Singles

    Sparkling Maple
    Shade match 71
    $9Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same finish: shimmerSame format: powder

    Differences: Brown rather than mauveBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    93
    Wear & performance
    50
    Comfort & skin suitability
    50

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Brown rather than mauve · Buildable rather than opaque (pigmentation)

    Retailer shade note: deep brown with multi colored shimmer

    Medium confidence· Digital match

    View match
  4. #6 · Kaja

    Eye Bento Bouncy Eyeshadow Trio

    Cold Brew Einspanner

    Matched on pan 3

    Shade match 66
    $28SephoraSephoraCosts $20 more

    Matches: Same finish: shimmer

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    66
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Medium confidence· Digital match

    View match
  5. #7 · Laura Mercier

    Caviar Stick Eyeshadow

    Burnished Bronze
    Shade match 74
    $34SephoraSephoraCosts $26 more

    Matches: Near-identical swatch colourSame pigmentation: opaqueClaims crease resistance

    Differences: Warm rather than cool undertoneBronze rather than mauveStick rather than powder (format)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    40

    Looks identical · Metallic · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than cool undertone · Bronze rather than mauve · Stick rather than powder (format) · 24-hour wear rather than not listed (longevity)

    Retailer shade note: shimmering metallic warm bronze

    Medium confidence· Digital match

    View match
  6. #8 · Patrick Ta

    Major Dimension Eye Illusion Eyeshadow Duo

    Still At The Club

    Matched on the lighter eyeshadow pan

    Shade match 61
    $42SephoraSephoraCosts $34 more

    Matches: Same finish: shimmerSame pigmentation: opaque

    Differences: Brown rather than mauve

    Score details
    Shade match
    61
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Brown rather than mauve

    Retailer shade note: sepia sparkle, cocoa sparkle

    Medium confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Satin Eyeshadow

    Brun
    Shade match 62
    $26Ulta BeautyUlta BeautyCosts $18 more

    Matches: Same finish: shimmerSame pigmentation: opaqueSame format: powder

    Differences: Brown rather than mauve8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Brown rather than mauve · 8-hour wear rather than not listed (longevity)

    Retailer shade note: muted blackish-brown

    Medium confidence· Digital match

    View match
  8. #10 · MERIT

    Solo Shadow Cream Eyeshadow

    Social
    Shade match 72
    $26SephoraSephoraCosts $18 more

    Matches: Same cool undertoneSame finish: shimmerClaims crease resistance

    Differences: Noticeably different swatch colourBuildable rather than opaque (pigmentation)Cream rather than powder (format)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: soft mauve

    Medium confidence· Digital match

    View match
  9. #11 · MAC Cosmetics

    Matte Eyeshadow

    Embark
    Shade match 67
    $26Ulta BeautyUlta BeautyCosts $18 more

    Matches: Same pigmentation: opaqueSame format: powderClaims crease resistance

    Differences: DeeperBrown rather than mauve8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Deeper · Brown rather than mauve · 8-hour wear rather than not listed (longevity)

    Retailer shade note: intense reddish brown

    Medium confidence· Digital match

    View match
  10. #12 · Clinique

    All About Shadow Quad Eyeshadow

    Morning Java

    Matched on pan 2

    Shade match 61
    $44Ulta BeautyUlta BeautyCosts $36 more

    Matches: Same finish: shimmerSame format: powderClaims crease resistance

    Differences: Berry rather than mauveLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    61
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Shimmer

    Ingredients (not scored): 17% ingredient overlap

    Differences: Berry rather than mauve · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  11. #13 · Natasha Denona

    LUXE GLAM COMPACT Quad Eyeshadow Palette

    Cool

    Matched on pan 3

    Shade match 59
    $48Ulta BeautyUlta BeautyCosts $40 more

    Matches: Same finish: shimmerSame pigmentation: opaqueSame format: powder

    Differences: Brown rather than mauve

    Score details
    Shade match
    59
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Brown rather than mauve

    Medium confidence· Digital match

    View match
  12. #14 · Bobbi Brown

    Long-Wear Waterproof Cream Eyeshadow Stick

    Mocha
    Shade match 75
    $34SephoraSephoraCosts $26 more

    Matches: Very close colourClaims crease resistanceClaims waterproof

    Differences: Brown rather than mauveBuildable rather than opaque (pigmentation)Stick rather than powder (format)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    74
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Metallic · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Brown rather than mauve · Buildable rather than opaque (pigmentation) · Stick rather than powder (format) · 24-hour wear rather than not listed (longevity)

    Retailer shade note: a medium chocolate brown

    Medium confidence· Digital match

    View match
  13. #15 · Ulta Beauty Collection

    Eyeshadow Singles

    Heartfelt
    Shade match 67
    $9Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same format: powder

    Differences: Brown rather than mauveBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    83
    Wear & performance
    50
    Comfort & skin suitability
    50

    Close colour · Metallic · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Brown rather than mauve · Buildable rather than opaque (pigmentation)

    Medium confidence· Digital match

    View match
  14. #16 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    GLEAMWOOD
    Shade match 69
    $34SephoraSephoraCosts $26 more

    Matches: Same pigmentation: opaqueClaims waterproof

    Differences: Brown rather than mauveStick rather than powder (format)12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Brown rather than mauve · Stick rather than powder (format) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: metallic rustic reddish brown

    Medium confidence· Digital match

    View match
  15. #17 · MERIT

    Solo Shadow Cream Eyeshadow

    Matchbook
    Shade match 68
    $26SephoraSephoraCosts $18 more

    Matches: Same cool undertoneSame finish: shimmerClaims crease resistance

    Differences: Plum rather than mauveBuildable rather than opaque (pigmentation)Cream rather than powder (format)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Plum rather than mauve · Buildable rather than opaque (pigmentation) · Cream rather than powder (format) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: soft burgundy

    Medium confidence· Digital match

    View match
  16. #18 · Kaja

    Eye Bento Bouncy Eyeshadow Trio

    Coral Sunrise

    Matched on pan 1

    Shade match 56
    $28SephoraSephoraCosts $20 more

    Matches: Same finish: shimmer

    Differences: Copper rather than mauve

    Score details
    Shade match
    56
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Copper rather than mauve

    Retailer shade note: white aurora (light coral glitter) , coral starlight (coral peach matte), Flaming Sunset (neutral peach brown matte)

    Medium confidence· Digital match

    View match
  17. #19 · Laura Mercier

    Caviar Stick Eyeshadow

    Port Leather
    Shade match 63
    $34SephoraSephoraCosts $26 more

    Matches: Same cool undertoneSame finish: shimmerSame pigmentation: opaque

    Differences: Noticeably different swatch colourPlum rather than mauveStick rather than powder (format)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than mauve · Stick rather than powder (format) · 24-hour wear rather than not listed (longevity)

    Retailer shade note: shimmering burgundy

    Medium confidence· Digital match

    View match
  18. #20 · Clinique

    All About Shadow Quad Eyeshadow

    Pink Chocolate

    Matched on pan 2

    Shade match 57
    $44Ulta BeautyUlta BeautyCosts $36 more

    Matches: Same finish: shimmerSame format: powderClaims crease resistance

    Differences: Copper rather than mauveLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    57
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Shimmer

    Ingredients (not scored): 17% ingredient overlap

    Differences: Copper rather than mauve · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  19. #21 · Milani

    Gilded Eyeshadow Sticks

    Canyon
    Shade match 70
    $11.99Ulta BeautyUlta BeautyCosts $3.99 more

    Matches: Claims crease resistanceClaims waterproofClaims comfort

    Differences: Warm rather than cool undertoneBrown rather than mauveCream rather than powder (format)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    76
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than mauve · Cream rather than powder (format) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: warm brown

    Medium confidence· Digital match

    View match
  20. #22 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Plum Up
    Shade match 61
    $17$20Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same cool undertoneSame finish: shimmerSame pigmentation: opaque

    Differences: Noticeably different swatch colourLighterPurple rather than mauve

    Score details
    Shade match
    61
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Purple rather than mauve · Stick rather than powder (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: Smoky Amethyst Shimmer

    Medium confidence· Digital match

    View match
  21. #23 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Nude Rose Gold

    Matched on pan 9

    Shade match 80
    $11Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same pigmentation: opaque

    Differences: Matte rather than shimmer (finish)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    48
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than shimmer (finish)

    Retailer shade note: shimmery rose golds & cool-toned matte neutrals

    Medium confidence· Digital match

    View match
  22. #24 · Make Up For Ever

    Aqua Resist Smoky Eyeshadow Stick

    06 Earth
    Shade match 58
    $29SephoraSephoraCosts $21 more

    Matches: Same finish: shimmerSame pigmentation: opaqueClaims waterproof

    Differences: Warm rather than cool undertoneBrown rather than mauveStick rather than powder (format)

    Score details
    Shade match
    58
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than mauve · Stick rather than powder (format) · 24-hour wear rather than not listed (longevity)

    Retailer shade note: warm brown

    Medium confidence· Digital match

    View match
  23. #25 · Laura Mercier

    Caviar Stick Eyeshadow

    Mocha
    Shade match 59
    $34SephoraSephoraCosts $26 more

    Matches: Same finish: shimmerSame pigmentation: opaqueClaims crease resistance

    Differences: Brown rather than mauveStick rather than powder (format)24-hour wear rather than not listed (longevity)

    Score details
    Shade match
    59
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Brown rather than mauve · Stick rather than powder (format) · 24-hour wear rather than not listed (longevity)

    Retailer shade note: shimmering brown

    Medium confidence· Digital match

    View match
  24. #26 · Bobbi Brown

    Crystal Eyes Shimmer Eyeshadow Stick

    Bronze
    Shade match 75
    $34Ulta BeautyUlta BeautyCosts $26 more

    Matches: Very close colourClaims crease resistanceClaims hydration

    Differences: Brown rather than mauveGlitter rather than shimmer (finish)Sheer rather than opaque (pigmentation)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    55
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Glitter · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Brown rather than mauve · Glitter rather than shimmer (finish) · Sheer rather than opaque (pigmentation) · Stick rather than powder (format) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: sparkling deep brown with red pearl

    Medium confidence· Digital match

    View match
  25. #27 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Chocolate Dahlia

    Matched on pan 3

    Shade match 83
    $28Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same format: powder

    Differences: DeeperMatte rather than shimmer (finish)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    35
    Wear & performance
    50
    Comfort & skin suitability
    50

    Close colour · Matte

    Ingredients (not scored): 13% ingredient overlap

    Differences: Deeper · Matte rather than shimmer (finish)

    Retailer shade note: rich mocha tones

    Medium confidence· Digital match

    View match
  26. #28 · Milani

    Gilded Eyeshadow Sticks

    Terra
    Shade match 63
    $11.99Ulta BeautyUlta BeautyCosts $3.99 more

    Matches: Same cool undertoneClaims crease resistanceClaims waterproof

    Differences: Noticeably different swatch colourDeeperBrown rather than mauve

    Score details
    Shade match
    63
    Finish, pigmentation & format
    76
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Metallic

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Brown rather than mauve · Cream rather than powder (format) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: cool brown

    Medium confidence· Digital match

    View match
  27. #29 · Urban Decay

    24/7 Moondust Glittery Eyeshadow

    Diamond Dog
    Shade match 51
    $25SephoraSephoraCosts $17 more

    Matches: Same finish: shimmerSame format: powder

    Differences: Noticeably different swatch colourBrown rather than mauveBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    51
    Finish, pigmentation & format
    93
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than mauve · Buildable rather than opaque (pigmentation) · 16-hour wear rather than not listed (longevity)

    Retailer shade note: mocha brown with gold and silver pearls

    Medium confidence· Digital match

    View match

Showing 12 of 27 matches

Why the closest shade match works

Jane Iredale PurePressed Eye Shadow Triple in Pink Quartz, against Sephora Collection Colorful Eyeshadow in 312 Soft Suede. Matched on pan 1. Every attribute compared, with its share of the score.

ComparedYour shade312 Soft SuedeClosest shade matchPink QuartzScore
Shade match55% of overall95
Colour92#80534e#79504aVery close colourColour difference 1.9 (0 is identical)
Depth96Deep / darkDeep / darkSameDepth difference 2.5 on the 0–100 scale
Undertonenot comparableCoolNot listedUndertone unknown on one side
Colour family100MauveMauveSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared35
Finish20ShimmerMatteDifferentMatte finish rather than shimmer
Pigmentationnot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Format100PowderPowderSameBoth powder
Wear & performance10% of overall · 2 of 3 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Crease resistance40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin typesnot comparableNot listedSensitiveNot listed for eitherSkin types not listed for one product
Overall match 69/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale PurePressed Eye Shadow Triple in Pink Quartz.

Same or better

  • Very close colour
  • Same format: powder
  • Claims crease resistance
  • Claims hydration

Different

  • Matte finish instead of shimmer
  • Long-wearing longevity instead of not listed

Description and ingredients (information only, not scored)

Weighted ingredient similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionmauve shimmerNot listed
BasePowder-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Kaja Eye Bento Bouncy Eyeshadow Trio in Chocolate Dahlia, against Sephora Collection Colorful Eyeshadow in 312 Soft Suede. Matched on pan 3. Every attribute compared, with its share of the score.

ComparedYour shade312 Soft SuedeClosest overall alternativeChocolate DahliaScore
Shade match55% of overall94
Colour90#80534e#78524dVery close colourColour difference 2.3 (0 is identical)
Depth97Deep / darkDeep / darkSameDepth difference 1.8 on the 0–100 scale
Undertonenot comparableCoolNot listedUndertone unknown on one side
Colour family100MauveMauveSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared100
Finish100ShimmerShimmerSameSame shimmer finish
Pigmentationnot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Format100PowderPaletteCloseBoth powder
Wear & performance10% of overall · none of 3 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 89/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kaja Eye Bento Bouncy Eyeshadow Trio in Chocolate Dahlia.

Same or better

  • Very close colour
  • Same finish: shimmer

Description and ingredients (information only, not scored)

Weighted ingredient similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionmauve shimmercrushed pearl (shimmer), cool khaki, brown sugar
BasePowder-based, no siliconePowder-based, low silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Jane Iredale PurePressed Eye Shadow Triple Pink Quartz

Best price
$38Ulta BeautyUlta Beauty
Costs $30 more

Your shade $8 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Kaja Eye Bento Bouncy Eyeshadow Trio Chocolate Dahlia

Best price
$28SephoraSephora
Costs $20 more

Your shade $8 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.