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Tinted Volumizing Eyebrow Gel 04 Midnight Brown dupes and alternatives Sephora Collection

Brown · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

Closest shade matchClosest overall alternative: Essence Make Me Brow Eyebrow Gel Mascara Blondy Brows 01

The equivalent shade and the most similar brow gel overall.

Your shade
Sephora Collection
04 Midnight BrownChange shade
Type and hold: Tinted
Finish and wear: Natural · Waterproof
The match
Essence
Blondy Brows 01
Type and hold: Tinted
Finish and wear: Fibres

Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
76out of 100
Type (Type & formula)
100
Hold
not scored yet
Colour
87
Finish (Finish & application)
not scored yet
Shade match
87out of 100
Colour
82
Depth
87
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$1.99Ulta BeautyUlta Beauty
$14.01 less (88%)

Your shade $16 at Sephora

Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Ulta Beauty Collection

    Brow Tint Gel

    Blonde
    Shade match 68
    $12Ulta BeautyUlta Beauty$4 less (25%)

    Matches: Same form: gelSame texture: gelSame finish: natural

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    68
    Finish & application
    100

    Not compared: fibres, hold and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: light to dark blonde with warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · Refy

    Brow Tint Eyebrow Gel

    Soft Brown
    Shade match 64
    $24SephoraSephoraCosts $8 more

    Matches: Same form: gelSame texture: gelSame finish: natural

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    64
    Finish & application
    100

    Not compared: fibres, hold and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: soft, light brown with a warm undertone.

    Medium confidence· Digital match

    View match
  3. Shade match 61
    $26SephoraSephoraCosts $10 more

    Matches: Same form: gelSame texture: gelSame finish: natural

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    61
    Finish & application
    100

    Not compared: fibres, hold and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: cool blonde

    Medium confidence· Digital match

    View match
  4. #5 · L'Oréal Paris

    Unbelieva-Brow Longwear Brow Gel

    Brunette
    Shade match 76
    $18.99Ulta BeautyUlta BeautyCosts $2.99 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    76
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  5. #6 · Rare Beauty

    Brow Harmony Flexible Lifting Eyebrow Gel

    Soft Blonde
    Shade match 59
    $21SephoraSephoraCosts $5 more

    Matches: Same form: gelSame texture: gelSame finish: natural

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    59
    Finish & application
    100

    Not compared: fibres, hold and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: for platinum to light blonde hair

    Medium confidence· Digital match

    View match
  6. #7 · Milk Makeup

    KUSH Fiber Eyebrow Gel

    MJ
    Shade match 71
    $24Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    71
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: cool blonde

    Medium confidence· Digital match

    View match
  7. Shade match 67
    $24SephoraSephoraCosts $8 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    67
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: blonde

    Medium confidence· Digital match

    View match
  8. #9 · Milani

    Stay Put Tinted Brow Mousse

    Soft Brown
    Shade match 84
    $7.49$14.99Ulta BeautyUlta Beauty$8.51 less (53%)

    Matches: Same form: gelSame shade colour: measured

    Differences: Mousse rather than gel

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    84
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel

    Medium confidence· Digital match

    View match
  9. #10 · Anastasia Beverly Hills

    Volumizing Tinted Brow Gel

    Blonde
    Shade match 42
    $26SephoraSephoraCosts $10 more

    Matches: Same form: gelSame texture: gelSame finish: natural

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    42
    Finish & application
    100

    Not compared: fibres, hold and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: for blonde hair with warm/gold undertones

    Medium confidence· Digital match

    View match
  10. #11 · Anastasia Beverly Hills

    Flexible Hold Tinted Eyebrow Gel

    Caramel
    Shade match 58
    $22SephoraSephoraCosts $6 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    58
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: warm golden light brown

    Medium confidence· Digital match

    View match
  11. #12 · MAC Cosmetics

    Pro Whipped Brow Mousse

    Omega
    Shade match 79
    $26Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Same form: gelSame shade colour: measured

    Differences: Mousse rather than gel

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    79
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel

    Retailer shade note: soft muted taupe/light blonde

    Medium confidence· Digital match

    View match
  12. #13 · Benefit Cosmetics

    Gimme Brow+ Tinted Volumizing Eyebrow Gel

    1
    Shade match 50
    $28SephoraSephoraCosts $12 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    50
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: cool light blonde

    Medium confidence· Digital match

    View match
  13. #14 · NYX Professional Makeup

    Zero to Brow Longwear Eyebrow Gel

    Ash Blond
    Shade match 48
    $13Ulta BeautyUlta Beauty$3 less (19%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    48
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  14. #15 · Ardell

    Brow Glue Instant Lamination Lift Gel

    Medium Brown
    Match not determinedToo little listed to compare
    $9.49Ulta BeautyUlta Beauty$6.51 less (41%)

    Matches: Same form: gel

    Differences: Glue rather than gel

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: fibres, hold, colour, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel

    Low confidence· Digital match

    View match
  15. #16 · Grande Cosmetics

    GrandeBROW-FILL Volumizing Brow Gel

    Medium
    Shade match 27
    $20Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    27
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  16. #17 · Benefit Cosmetics

    Dream Sheen Waterproof Tinted Brow Glaze Gel

    Light
    Shade match 26
    $29SephoraSephoraCosts $13 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    26
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: neutral blonde

    Medium confidence· Digital match

    View match
  17. #18 · CoverGirl

    Clean Fresh Brow Enhancer Gel

    Soft Brown
    Shade match 25
    $12.99Ulta BeautyUlta Beauty$3.01 less (19%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    25
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  18. #19 · NYX Professional Makeup

    The Brow Glue Laminating Setting Gel

    Taupe
    Shade match 45
    $10Ulta BeautyUlta Beauty$6 less (38%)

    Matches: Same form: gel

    Differences: Glue rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    45
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel · From the shade match

    Retailer shade note: taupe blonde

    Medium confidence· Digital match

    View match
  19. #20 · e.l.f. Cosmetics

    Wow Brow Gel

    Taupe
    Shade match 19
    $6Ulta BeautyUlta Beauty$10 less (63%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    19
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  20. Shade match 41
    $13.99Ulta BeautyUlta Beauty$2.01 less (13%)

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    41
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  21. #22 · Revlon

    PhotoReady Lifting Brow Gel

    802 Soft Taupe
    Shade match 17
    $12.99Ulta BeautyUlta Beauty$3.01 less (19%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    17
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  22. #23 · Maybelline

    Express Brow Fast Sculpt Mascara

    Blonde
    Shade match 17
    $10.99Ulta BeautyUlta Beauty$5.01 less (31%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    17
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  23. Shade match 28
    $11.99Ulta BeautyUlta Beauty$4.01 less (25%)

    Matches: Same form: gel

    Differences: Glue rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    28
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  24. #25 · NYX Professional Makeup

    Rithickulous Brow Mascara

    Blonde
    Shade match 27
    $12Ulta BeautyUlta Beauty$4 less (25%)

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    27
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  25. Shade match 1
    $26SephoraSephoraCosts $10 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    1
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match

Showing 12 of 25 matches

Why the closest match works

Essence Make Me Brow Eyebrow Gel Mascara in Blondy Brows 01, against Sephora Collection Tinted Volumizing Eyebrow Gel in 04 Midnight Brown. Every attribute compared, with its share of the score.

ComparedYour shade04 Midnight BrownClosest matchBlondy Brows 01Score
Type & formula30% of overall100
Form100GelGelSameSame type
Texture100GelGelSameSame formula
Fibresnot comparableNot listedClaimedNot comparableFibres not listed for one product
Hold30% of overall—
Holdnot comparableNot listedNot listedNot comparableNeither product lists hold
Colour30% of overall87
Shade colour87MeasuredMeasuredSameFrom the shade match
Finish & application10% of overall—
Finishnot comparableNaturalNot listedNot comparableFinish not listed for one product
Applicatornot comparableNot listedNot listedNot comparableNeither product lists applicator
Overall match 76/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Essence Make Me Brow Eyebrow Gel Mascara in Blondy Brows 01.

Same or better

  • Same form: gel
  • Same texture: gel
  • Same shade colour: measured

Not compared

  • Fibres: not listed for one
  • Hold: not listed for either
  • Finish: not listed for one
  • Applicator: not listed for either

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed

Where to buy Blondy Brows 01

Best price
$1.99Ulta BeautyUlta Beauty
$14.01 less (88%)

Your shade $16 at Sephora

How these matches are scored

26 similar shades scored two ways: the overall match on type, formula, hold, colour, finish and application. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.