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Luminous Longwear Liquid Foundation Cocoa dupes and alternatives SIIA Cosmetics

Very deep

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Neutral Deep

The equivalent shade and the most similar foundation overall.

Your shade
SIIA Cosmetics
CocoaChange shade
Depth and undertone: Very deep
Finish and coverage: Luminous · Buildable coverage
The match
IT Cosmetics
Neutral Deep
Depth and undertone: Very deep · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
87out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
77
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Shade match
91out of 100
Colour
97
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $24.60 more

Your shade $14.40 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Maracuja Juicy Glow Tint

    57S Rich Sand
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $27.60 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    50

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: deeper skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  2. Shade match 90
    $52SephoraSephoraCosts $37.60 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims not settling into lines

    Differences: Radiant rather than luminous finishMedium rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  3. Shade match 86
    $48SephoraSephoraCosts $33.60 more

    Matches: Very close colourBoth claim long-wearingClaims colour stability

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    65
    Wear & performance
    85
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: dark with neutral undertone

    Medium confidence· Digital match

    View match
  4. Shade match 82
    $28SephoraSephoraCosts $13.60 more

    Matches: Claims a skin-like finishClaims a blurring effectBoth claim long-wearing

    Differences: Slightly deeperRadiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    82
    Finish & visual result
    71
    Wear & performance
    82
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: deep espresso - rich brown skin with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    37N Brilliant
    Shade match 85
    $47SephoraSephoraCosts $32.60 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    60
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: rich neutral

    Medium confidence· Digital match

    View match
  6. #7 · Hourglass

    Ambient Soft Glow Foundation

    16
    Shade match 85
    $60SephoraSephoraCosts $45.60 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    60
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  7. #8 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    17 Cool
    Shade match 84
    $52SephoraSephoraCosts $37.60 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    60
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: deepest with cool rose undertones

    Medium confidence· Digital match

    View match
  8. Shade match 85
    $44SephoraSephoraCosts $29.60 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Natural rather than luminous finishMedium rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  9. #10 · Hourglass

    Ambient Soft Glow Foundation

    14.5
    Shade match 83
    $60SephoraSephoraCosts $45.60 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Slightly lighterNatural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    83
    Finish & visual result
    60
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  10. #11 · Armani Beauty

    Luminous Silk Foundation

    5.15
    Shade match 88
    $69SephoraSephoraCosts $54.60 more

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    60
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: light medium, neutral golden

    Medium confidence· Digital match

    View match
  11. Shade match 87
    $46SephoraSephoraCosts $31.60 more

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    60
    Wear & performance
    63
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: deep skin with cool/deep rich red undertones

    Medium confidence· Digital match

    View match
  12. Shade match 87
    $48SephoraSephoraCosts $33.60 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    59
    Wear & performance
    67
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: for medium deep skintones with warm bronze undertones

    Medium confidence· Digital match

    View match
  13. #14 · Dior

    Forever Hydra Nude Foundation

    7N Neutral
    Shade match 86
    $60Ulta BeautyUlta Beauty(product price)Costs $45.60 more

    Matches: Very close colour

    Differences: Natural rather than luminous finishMedium rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    65
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  14. Shade match 86
    $48SephoraSephoraCosts $33.60 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    59
    Wear & performance
    67
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: for deep skintones with neutral undertones

    Medium confidence· Digital match

    View match
  15. #16 · RMS Beauty

    ReEvolve Natural Finish Foundation

    122
    Shade match 87
    $59Ulta BeautyUlta Beauty(product price)Costs $44.60 more

    Matches: Very close colourClaims a blurring effect

    Differences: Natural rather than luminous finishMedium rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    60
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: rich ebony

    Medium confidence· Digital match

    View match
  16. #17 · Hourglass

    Ambient Soft Glow Foundation

    15.5
    Shade match 81
    $60SephoraSephoraCosts $45.60 more

    Matches: Claims a blurring effectBoth claim long-wearingClaims transfer resistance

    Differences: Slightly lighterNatural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    81
    Finish & visual result
    60
    Wear & performance
    82
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 16 matches

Looking for a concealer in your shade?

The closest shade to SIIA Cosmetics Luminous Longwear Liquid Foundation Cocoa (Very deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N74

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N74

    • Looks identical
    • Very deep · Neutral undertone

    $35

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7C

    • Very close colour
    • Very deep · Cool undertone

    $38

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Rich

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Rich

    • Very close colour
    • Very deep

    $12

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Very close colour
    • Very deep · Neutral undertone

    $36

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Very close colour
    • Very deep · Neutral undertone

    $30

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Close colour
    • Very deep · Neutral undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Neutral Deep, against SIIA Cosmetics Luminous Longwear Liquid Foundation in Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeCocoaClosest matchNeutral DeepScore
Shade match55% of overall91
Colour97#6a4229#6b432cLooks identicalColour difference 0.9 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.6
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared77
Finish78LuminousRadiantCloseRadiant finish rather than luminous
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedDry, oily, sensitiveSkin-type suitability not published for one product
Overall match 87/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Neutral Deep.

Same or better

  • Near-identical swatch colour
  • Radiant finish instead of luminous
  • Medium rather than buildable coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel
  • Adds SPF 40

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listListed (fragrance)
Drying alcoholNo ingredient listNot listed
SPFNot listedSPF 40
Overlap

Where to buy Neutral Deep

Best price
$39SephoraSephora
Costs $24.60 more

Your shade $14.40 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.