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Luminous Longwear Liquid Foundation Fair dupes and alternatives SIIA Cosmetics

Fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides Atelier F5

The equivalent shade: scored on colour, depth and undertone only.

Your shade
SIIA Cosmetics
FairChange shade
Depth and undertone: Fair
Finish and coverage: Luminous · Buildable coverage
The match
Westman Atelier
Atelier F5
Depth and undertone: Fair · Warm
Finish and coverage: Natural · Medium coverage
Shade match
91out of 100
Colour
98
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $54.60 more

Your shade $14.40 at Ulta Beauty

Closest overall alternative: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 3W Coronado

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
SIIA Cosmetics
FairChange shade
Depth and undertone: Fair
Finish and coverage: Luminous · Buildable coverage
The match
Tower 28 Beauty
3W Coronado
Depth and undertone: Fair · Warm
Finish and coverage: Radiant · Medium coverage
Overall match
85out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
88
Wear (Wear & performance)
80
Skin (Skin suitability)
50
Best price
$36SephoraSephora
Costs $21.60 more

Your shade $14.40 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    CC+ Nude Glow Lightweight Foundation + Glow Serum

    Light Medium Warm
    Shade match 87
    $39Ulta BeautyUlta BeautyCosts $24.60 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    77
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: light to medium with warm yellow undertones

    Medium confidence· Digital match

    View match
  2. #4 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    LN5
    Shade match 90
    $49SephoraSephoraCosts $34.60 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    50

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: light neutral 5

    Medium confidence· Digital match

    View match
  3. #5 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    LN10
    Shade match 89
    $49SephoraSephoraCosts $34.60 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    50

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: light neutral 10

    Medium confidence· Digital match

    View match
  4. Shade match 89
    $32SephoraSephoraCosts $17.60 more

    Matches: Near-identical swatch colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    65
    Wear & performance
    100
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: warm medium deep

    Medium confidence· Digital match

    View match
  5. #7 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    LN1
    Shade match 87
    $49SephoraSephoraCosts $34.60 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: light neutral 1

    Medium confidence· Digital match

    View match
  6. Shade match 88
    $32SephoraSephoraCosts $17.60 more

    Matches: Very close colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    65
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: neutral light sand

    Medium confidence· Digital match

    View match
  7. #9 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    LC1.5
    Shade match 87
    $49SephoraSephoraCosts $34.60 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: light cool 1.5

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Maracuja Juicy Glow Tint

    16N Fair-Light Neutral
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)Costs $27.60 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: fair to light skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  9. #11 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    LW10
    Shade match 86
    $49SephoraSephoraCosts $34.60 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: light warm 10

    Medium confidence· Digital match

    View match
  10. Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $27.60 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Radiant rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    71
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: fair with warm undertone

    Medium confidence· Digital match

    View match
  11. #13 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light 3
    Shade match 87
    $69SephoraSephoraCosts $54.60 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Radiant rather than luminous finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than luminous finish · Medium rather than buildable coverage · No long-wear claim

    Retailer shade note: light with yellow undertones

    Medium confidence· Digital match

    View match
  12. Shade match 90
    $44SephoraSephoraCosts $29.60 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance

    Differences: Natural rather than luminous finishMedium rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: warm yellow

    Medium confidence· Digital match

    View match
  13. #15 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    2 Warm
    Shade match 88
    $52SephoraSephoraCosts $37.60 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Natural rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    60
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: very fair with warm golden undertones

    Medium confidence· Digital match

    View match
  14. Shade match 89
    $39SephoraSephoraCosts $24.60 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than luminous finishMedium rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    60
    Wear & performance
    70
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than luminous finish · Medium rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: moderately fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Ivory (C-026)
    Shade match 91
    $58SephoraSephoraCosts $43.60 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance

    Differences: Matte rather than luminous finishMedium rather than buildable coverage

    Score details
    Shade match
    91
    Finish & visual result
    46
    Wear & performance
    72
    Skin suitability
    50

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than luminous finish · Medium rather than buildable coverage

    Retailer shade note: Extra light, cool undertones

    Medium confidence· Digital match

    View match

Showing 12 of 15 matches

Looking for a concealer in your shade?

The closest shade to SIIA Cosmetics Luminous Longwear Liquid Foundation Fair (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4.5 Fair-Medium

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $36

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Nougat 2.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Nougat 2.5 Golden

    • Looks identical
    • Fair · Warm · golden undertone

    $31

  3. Dior Forever Skin Correct Full-Coverage Concealer

    1 Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1 Warm

    • Looks identical
    • Fair · Warm undertone

    $42

  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1W

    • Looks identical
    • Fair · Warm · yellow undertone

    $31

  5. NARS Soft Matte Complete Concealer

    Custard

    NARS Soft Matte Complete Concealer, shade Custard

    • Very close colour
    • Fair · Neutral undertone

    $36

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC11.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11.5

    • Very close colour
    • Fair · Warm · peach undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides in Atelier F5, against SIIA Cosmetics Luminous Longwear Liquid Foundation in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest shade matchAtelier F5Score
Shade match55% of overall91
Colour98#ebc9a4#edcaa3Looks identicalColour difference 0.6 (0 is identical)
Depth99FairFairSameDepth difference: 0.6
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared60
Finish34LuminousNaturalDifferentNatural finish rather than luminous
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, combinationSkin-type suitability not published for one product
Overall match 77/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides in Atelier F5.

Same or better

  • Near-identical swatch colour
  • Medium rather than buildable coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Natural finish instead of luminous
  • No long-wear claim

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listno silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 3W Coronado, against SIIA Cosmetics Luminous Longwear Liquid Foundation in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest overall alternative3W CoronadoScore
Shade match55% of overall88
Colour93#ebc9a4#efcfa8Very close colourColour difference 1.7 (0 is identical)
Depth96FairFairSameDepth difference: 2.7
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78LuminousRadiantCloseRadiant finish rather than luminous
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedSensitiveSkin-type suitability not published for one product
Overall match 85/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 3W Coronado.

Same or better

  • Very close colour
  • Radiant finish instead of luminous
  • Medium rather than buildable coverage
  • Both claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listWater-based, no silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides Atelier F5

Best price
$69SephoraSephora
Costs $54.60 more

Your shade $14.40 at Ulta Beauty

Closest overall alternative

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 3W Coronado

Best price
$36SephoraSephora
Costs $21.60 more

Your shade $14.40 at Ulta Beauty

How these matches are scored

35 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.