Brown · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
31 matches
31 matches
The equivalent shade and the most similar eyeshadow overall.
Ulta BeautyYour shade $25 at Ulta Beauty
Fenty Beauty Shadowstix Longwear Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$13 · out of stockView at SephoraUlta Beauty$26View at Ulta BeautyRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$8 less (32%)Matches: Same finish: matteSame pigmentation: buildableSame format: cream
Differences: Lighter
Close colour · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Lighter
Retailer shade note: matte chocolate brown
Medium confidence· Digital match
about-face Matte Fluid Eye Paint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $17 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Same finish: matteSame pigmentation: buildableClaims crease resistance
Differences: 16-hour wear rather than long-wearing (longevity)
Close colour · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: 16-hour wear rather than long-wearing (longevity)
Retailer shade note: matte deep warm brown
Medium confidence· Digital match
IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$5 less (20%)Matches: Same finish: matteSame longevity: long-wearingClaims crease resistance
Differences: Opaque rather than buildable (pigmentation)
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Opaque rather than buildable (pigmentation)
Retailer shade note: Dark Chocolate Matte
Medium confidence· Digital match
Alleyoop 11th Hour Cream Eyeshadow & Liner Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty$13.01 less (52%)Matches: Same finish: matteClaims crease resistance
Differences: Opaque rather than buildable (pigmentation)24-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity)
Retailer shade note: matte chocolate brown
Medium confidence· Digital match
Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix
Every store that sells this shade · prices as last checked
Walmart$8.98View at Walmart
Walgreens$10.99View at WalgreensUlta Beauty$11.99View at Ulta Beauty
CVS$11.99View at CVSSephoraCosts $9 moreMatches: Same finish: matteSame pigmentation: buildableSame format: cream
Differences: 16-hour wear rather than long-wearing (longevity)
Close colour · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: 16-hour wear rather than long-wearing (longevity)
Retailer shade note: matte chocolate brown
Medium confidence· Digital match
NARS Total Seduction Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$34View at Ulta BeautyUlta BeautySame priceMatches: Same finish: matteSame pigmentation: buildableSame longevity: long-wearing
Differences: Liquid rather than cream (format)
Close colour · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Liquid rather than cream (format)
Retailer shade note: deep chocolate brown
Medium confidence· Digital match
Stila Liqua-Play Eye Shadow
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta BeautyCosts $3 moreMatches: Very close colourSame finish: matte
Differences: Powder rather than cream (format)Not listed rather than long-wearing (longevity)
Very close colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Powder rather than cream (format) · Not listed rather than long-wearing (longevity)
Retailer shade note: neutral earthy tones
Medium confidence· Digital match
Kaja Beauty Bento Stacked Eyeshadow Trio
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautySephoraCosts $9 moreMatches: Same finish: matteClaims crease resistanceClaims waterproof
Differences: Opaque rather than buildable (pigmentation)24-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity)
Retailer shade note: matte dark red brown
Medium confidence· Digital match
Laura Mercier Caviar Stick Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty$14 less (56%)Matches: Very close colourSame finish: matte
Differences: Opaque rather than buildable (pigmentation)Palette rather than cream (format)Not listed rather than long-wearing (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Palette rather than cream (format) · Not listed rather than long-wearing (longevity)
Retailer shade note: neutrals and rose golds
Medium confidence· Digital match
e.l.f. Cosmetics Perfect 10 Eyeshadow Palette
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$11View at Ulta BeautyUlta BeautyCosts $4 moreMatches: Same finish: matteClaims waterproof
Differences: Noticeably different swatch colour11-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · 11-hour wear rather than long-wearing (longevity)
Retailer shade note: dark chocolate brown
Medium confidence· Digital match
Nudestix Magnetic Matte Eye Color
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautySephoraCosts $4 moreMatches: Same finish: matteClaims crease resistanceClaims waterproof
Differences: LighterOpaque rather than buildable (pigmentation)Powder rather than cream (format)
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · 14-hour wear rather than long-wearing (longevity)
Retailer shade note: matte chocolate brown
Medium confidence· Digital match
Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty(product price)$16 less (64%)Matches: Same finish: matteSame pigmentation: buildable
Differences: LighterPowder rather than cream (format)Not listed rather than long-wearing (longevity)
Close colour · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Lighter · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)
Retailer shade note: deep brown matte
Medium confidence· Digital match
Ulta Beauty Collection Eyeshadow Singles
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyUlta BeautySame priceMatches: Same finish: matteSame pigmentation: buildableSame longevity: long-wearing
Differences: Noticeably different swatch colourLighter
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Slight colour difference · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: rich brown matte
Low confidence· Digital match
Urban Decay Naked Eyeshadow Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephoraCosts $9 moreMatches: Same finish: matteSame pigmentation: buildableSame format: cream
Differences: Noticeably different swatch colour16-hour wear rather than long-wearing (longevity)
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Slight colour difference · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · 16-hour wear rather than long-wearing (longevity)
Retailer shade note: matte rich dark brown
Low confidence· Digital match
NARS Total Seduction Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$34View at Ulta BeautyUlta Beauty$3 less (12%)Matches: Same finish: matteSame longevity: long-wearingClaims crease resistance
Differences: LighterLiquid rather than cream (format)
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Lighter · Liquid rather than cream (format)
Retailer shade note: cool chocolate brown
Medium confidence· Digital match
R.E.M. Beauty Starlet Matte Liquid Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$22View at Ulta BeautyUlta BeautyCosts $3 moreMatches: Same finish: matte
Differences: Powder rather than cream (format)Not listed rather than long-wearing (longevity)
Close colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Powder rather than cream (format) · Not listed rather than long-wearing (longevity)
Retailer shade note: neutral rosy brown tones
Medium confidence· Digital match
Kaja Beauty Bento Stacked Eyeshadow Trio
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautySephoraSame priceMatches: Same finish: matteClaims crease resistanceClaims waterproof
Differences: Noticeably different swatch colourOpaque rather than buildable (pigmentation)Liquid rather than cream (format)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Liquid rather than cream (format) · 24-hour wear rather than long-wearing (longevity)
Retailer shade note: deep blackened brown with purple undertones
Medium confidence· Digital match
MAC Cosmetics Multisculpt Matte Liquid Eyeshadow + All-Over Color
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Same pigmentation: buildableSame longevity: long-wearingClaims crease resistance
Differences: Noticeably different swatch colourDeeperLiquid rather than cream (format)
Slight colour difference · Natural · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Liquid rather than cream (format)
Sold as contour, rated here for use as eyeshadow (suited)
Retailer shade note: deep (neutral brown)
Medium confidence· Digital match
Rare Beauty Soft Pinch Liquid Contour
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautyUlta Beauty$12.01 less (48%)Matches: Same finish: matteSame longevity: long-wearingClaims crease resistance
Differences: Noticeably different swatch colourLighter
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Slight colour difference · Matte
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: rich, deep cocoa-brown shade with a matte finish
Low confidence· Digital match
Revlon Glimmer Eyeshadow Multi-Stick
Every store that sells this shade · prices as last checked
Walmart$8.97View at WalmartUlta Beauty$12.99View at Ulta BeautySephoraCosts $7 moreMatches: Same finish: matteSame longevity: long-wearingClaims crease resistance
Differences: Noticeably different swatch colourOpaque rather than buildable (pigmentation)Liquid rather than cream (format)
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Liquid rather than cream (format)
Retailer shade note: matte rich coffee
Low confidence· Digital match
Violette_Fr YEUX PAINT Liquid Eyeshadow & Eyeliner
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $5 moreMatches: Same pigmentation: buildableSame longevity: long-wearingClaims crease resistance
Differences: Noticeably different swatch colourDeeperLiquid rather than cream (format)
Slight colour difference · Natural · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Liquid rather than cream (format)
Sold as contour, rated here for use as eyeshadow (suited)
Retailer shade note: deep (cool brown)
Medium confidence· Digital match
Rare Beauty Soft Pinch Liquid Contour
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautySephoraCosts $7 moreMatches: Claims crease resistanceClaims waterproofClaims hydration
Differences: Satin rather than matte (finish)24-hour wear rather than long-wearing (longevity)
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Slight colour difference · Satin
Ingredients (not scored): 7% ingredient overlap
Differences: Satin rather than matte (finish) · 24-hour wear rather than long-wearing (longevity)
Retailer shade note: rich cocoa
Low confidence· Digital match
Charlotte Tilbury Exagger-Eyes Waterproof Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$32View at Ulta BeautyUlta Beauty$9 less (36%)Matches: Same finish: matteSame longevity: long-wearingClaims crease resistance
Differences: Noticeably different swatch colourLighterLiquid rather than cream (format)
Visibly different colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Liquid rather than cream (format)
Retailer shade note: red brown matte
Medium confidence· Digital match
Sacheu Long Wear Liquid Eyeshadow STAY-N
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta BeautyCosts $3 moreMatches: Same finish: matte
Differences: Noticeably different swatch colourPowder rather than cream (format)Not listed rather than long-wearing (longevity)
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)
Retailer shade note: espresso brown tones
Medium confidence· Digital match
Kaja Beauty Bento Stacked Eyeshadow Trio
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautySephoraSame priceMatches: Same finish: matteClaims crease resistanceClaims waterproof
Differences: Noticeably different swatch colourLighterOpaque rather than buildable (pigmentation)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · Liquid rather than cream (format) · 24-hour wear rather than long-wearing (longevity)
Retailer shade note: deep warm brown
Medium confidence· Digital match
MAC Cosmetics Multisculpt Matte Liquid Eyeshadow + All-Over Color
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$9 less (36%)Matches: Same finish: matteSame longevity: long-wearingClaims crease resistance
Differences: Noticeably different swatch colourLiquid rather than cream (format)
Visibly different colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Liquid rather than cream (format)
Retailer shade note: cool brown matte
Medium confidence· Digital match
Sacheu Long Wear Liquid Eyeshadow STAY-N
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautySephora$17 less (68%)Matches: Same finish: matte
Differences: LighterOpaque rather than buildable (pigmentation)Powder rather than cream (format)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Lighter · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)
Retailer shade note: deep chestnut matte
Medium confidence· Digital match
Sephora Collection Colorful Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$8View at SephoraUlta BeautyCosts $3 moreMatches: Same finish: matteSame longevity: long-wearingClaims hydration
Differences: Noticeably different swatch colourDeeperOpaque rather than buildable (pigmentation)
A reliable match cannot be determined for this pair (low data confidence), so no score is shown.
Visibly different colour · Matte · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Opaque rather than buildable (pigmentation)
Retailer shade note: rich dark brown matte
Low confidence· Digital match
Jane Iredale ColorLuxe Eye Shadow Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautyUlta BeautyCosts $1 moreMatches: Same finish: matteClaims crease resistanceClaims waterproof
Differences: Noticeably different swatch colourOpaque rather than buildable (pigmentation)Liquid rather than cream (format)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Liquid rather than cream (format) · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: mocha brown matte
Medium confidence· Digital match
Rabanne Colorshot Matte Liquid Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty$12.01 less (48%)Matches: Same longevity: long-wearingClaims crease resistanceClaims waterproof
Differences: Glitter rather than matte (finish)
Close colour · Glitter
Ingredients (not scored): 12% ingredient overlap
Differences: Glitter rather than matte (finish)
Retailer shade note: deep, rich, cool‑brown shade with sparkly dimension & a shimmer finish
Medium confidence· Digital match
Revlon Glimmer Eyeshadow Multi-Stick
Every store that sells this shade · prices as last checked
Walmart$8.97View at WalmartUlta Beauty$12.99View at Ulta BeautyShowing 12 of 30 matches
Fenty Beauty Shadowstix Longwear Eyeshadow Stick in In Big Truffle, against Smashbox Always On Cream Eye Shadow Stick in Hotshot. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Shadowstix Longwear Eyeshadow Stick in In Big Truffle.
Weighted ingredient similarity 4%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $25 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
