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Always On Cream Eye Shadow Stick Loaded dupes and alternatives Smashbox

Grey · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: e.l.f. Cosmetics Perfect 10 Eyeshadow Palette Keep It Ethereal

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Smashbox
LoadedChange shade
Colour family, undertone and depth: Grey · Medium
Finish and pigmentation: Metallic · Buildable
The match
e.l.f. Cosmetics
Keep It Ethereal
Colour family, undertone and depth: —
Finish and pigmentation: Matte · Opaque

Matched on pan 8.

Shade match
87out of 100
Colour
95
Depth
97
Undertone (Undertone and colour family)
60
Medium confidence· Digital matchWhy it matches
Best price
$11Ulta BeautyUlta Beauty
$14 less (56%)

Your shade $25 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: e.l.f. Cosmetics Bite Size Eyeshadow Palette Cold Brew

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
Smashbox
LoadedChange shade
Colour family, undertone and depth: Grey · Medium
Finish and pigmentation: Metallic · Buildable
The match
e.l.f. Cosmetics
Cold Brew
Colour family, undertone and depth: —
Finish and pigmentation: Metallic · Opaque

Matched on pan 3.

Overall match
83out of 100
Shade (Shade match)
83
Finish (Finish, pigmentation & format)
83
Wear (Wear & performance)
100
Comfort (Comfort & skin suitability)
50
Best price
$4Ulta BeautyUlta Beauty
$21 less (84%)

Your shade $25 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 79
    $34SephoraSephoraCosts $9 more

    Matches: Same finish: metallicSame pigmentation: buildableClaims crease resistance

    Differences: 24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    98
    Wear & performance
    55
    Comfort & skin suitability
    50

    Slight colour difference · Metallic · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: medium grey

    Medium confidence· Digital match

    View match
  2. #4 · Bobbi Brown

    Long-Wear Waterproof Cream Eyeshadow Stick

    Smokey Topaz
    Shade match 78
    $34SephoraSephoraCosts $9 more

    Matches: Same finish: metallicSame pigmentation: buildableClaims crease resistance

    Differences: Silver rather than grey24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    98
    Wear & performance
    55
    Comfort & skin suitability
    50

    Close colour · Metallic · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Silver rather than grey · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: pewter with purple undertone

    Medium confidence· Digital match

    View match
  3. #5 · Make Up For Ever

    Aqua Resist Smoky Eyeshadow Stick

    13 Cinder
    Shade match 83
    $29SephoraSephoraCosts $4 more

    Matches: Claims waterproof

    Differences: Opaque rather than buildable (pigmentation)24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    81
    Wear & performance
    61
    Comfort & skin suitability
    50

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: cool brownish grey

    Medium confidence· Digital match

    View match
  4. #6 · Milani

    Gilded Eyeshadow Sticks

    Marble
    Shade match 80
    $11.99Ulta BeautyUlta Beauty$13.01 less (52%)

    Matches: Same format: creamClaims crease resistanceClaims waterproof

    Differences: Taupe rather than grey12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    86
    Wear & performance
    55
    Comfort & skin suitability
    40

    Close colour · Glitter

    Ingredients (not scored): 12% ingredient overlap

    Differences: Taupe rather than grey · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: sparkling taupe

    Medium confidence· Digital match

    View match
  5. #7 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Mauve
    Shade match 77
    $25SephoraSephoraSame price

    Matches: Very close colourSame format: creamSame longevity: long-wearing

    Differences: Mauve rather than greyOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    83
    Wear & performance
    70
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Mauve rather than grey · Opaque rather than buildable (pigmentation)

    Retailer shade note: muted mauve

    Medium confidence· Digital match

    View match
  6. #8 · Kaja

    Wink Dazzle Dual-Ended Eyeshadow Stick

    Mocha Sparkle

    Matched on the deeper eyeshadow pan

    Shade match 69
    $22SephoraSephora$3 less (12%)

    Matches: Same format: creamSame longevity: long-wearingClaims hydration

    Differences: LighterTaupe rather than grey

    Score details
    Shade match
    69
    Finish, pigmentation & format
    86
    Wear & performance
    100
    Comfort & skin suitability
    40

    Close colour · Glitter

    Ingredients (not scored): 8% ingredient overlap

    Differences: Lighter · Taupe rather than grey

    Retailer shade note: mocha

    Medium confidence· Digital match

    View match
  7. #9 · NARS

    Total Seduction Eyeshadow Stick

    Living Sin
    Shade match 74
    $34SephoraSephoraCosts $9 more

    Matches: Same pigmentation: buildableSame format: creamClaims crease resistance

    Differences: LighterTaupe rather than grey16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    90
    Wear & performance
    55
    Comfort & skin suitability
    50

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Taupe rather than grey · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: Taupe shimmer

    Medium confidence· Digital match

    View match
  8. #10 · Stila

    Liqua-Play Eye Shadow

    Taupaz Shimmer
    Shade match 74
    $25Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same pigmentation: buildableSame longevity: long-wearingClaims crease resistance

    Differences: Taupe rather than greyLiquid rather than cream (format)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    84
    Wear & performance
    78
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Taupe rather than grey · Liquid rather than cream (format)

    Retailer shade note: shimmering deep warm taupe

    Medium confidence· Digital match

    View match
  9. #11 · MAC Cosmetics

    Dazzleshadow Liquid Eyeshadow

    Champagne Trail
    Shade match 80
    $28Ulta BeautyUlta BeautyCosts $3 more

    Matches: Claims crease resistanceClaims waterproofClaims comfort

    Differences: Taupe rather than greyLiquid rather than cream (format)24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    80
    Wear & performance
    55
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Taupe rather than grey · Liquid rather than cream (format) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: cool-toned taupe with silver shimmer

    Medium confidence· Digital match

    View match
  10. #12 · Half Magic

    Sparklestik Eye Crayon

    FAUXBOT
    Shade match 75
    $26Ulta BeautyUlta BeautyCosts $1 more

    Matches: Claims crease resistance

    Differences: Taupe rather than grey12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    85
    Wear & performance
    59
    Comfort & skin suitability
    50

    Close colour · Shimmer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Taupe rather than grey · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: icy cool taupe

    Medium confidence· Digital match

    View match
  11. #13 · bareMinerals

    GEN NUDE Liquid Mineral Eyeshadow

    Smoky Quartz
    Shade match 68
    $25Ulta BeautyUlta BeautySame price

    Matches: Same finish: metallicClaims crease resistanceClaims waterproof

    Differences: Taupe rather than grey8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    97
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Metallic

    Ingredients (not scored): 7% ingredient overlap

    Differences: Taupe rather than grey · 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: warm taupe

    Medium confidence· Digital match

    View match
  12. #14 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Iced Mocha
    Shade match 63
    $6Ulta BeautyUlta Beauty(product price)$19 less (76%)

    Matches: Same finish: metallicSame longevity: long-wearingClaims crease resistance

    Differences: Brown rather than grey

    Score details
    Shade match
    63
    Finish, pigmentation & format
    97
    Wear & performance
    78
    Comfort & skin suitability
    50

    Close colour · Metallic

    Ingredients (not scored): 11% ingredient overlap

    Differences: Brown rather than grey

    Medium confidence· Digital match

    View match
  13. #15 · Clinique

    All About Shadow Duo Eyeshadow

    Starlight Starbright

    Matched on the deeper eyeshadow pan

    Shade match 74
    $35Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same longevity: long-wearingClaims crease resistance

    Differences: Taupe rather than greyPowder rather than cream (format)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    76
    Wear & performance
    78
    Comfort & skin suitability
    50

    Close colour · Shimmer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Taupe rather than grey · Powder rather than cream (format)

    Medium confidence· Digital match

    View match
  14. #16 · Ulta Beauty Collection

    Eyeshadow Singles

    Roaring 20'S
    Shade match 76
    $9Ulta BeautyUlta Beauty(product price)$16 less (64%)

    Matches: Same pigmentation: buildable

    Differences: Taupe rather than greyPowder rather than cream (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    81
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Taupe rather than grey · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: medium pinkish taupe shimmer

    Medium confidence· Digital match

    View match
  15. #17 · Clinique

    All About Shadow Duo Eyeshadow

    Strawberry Fudge

    Matched on the deeper eyeshadow pan

    Shade match 70
    $35Ulta BeautyUlta BeautyCosts $10 more

    Matches: Very close colourSame longevity: long-wearingClaims crease resistance

    Differences: Brown rather than greyPowder rather than cream (format)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    76
    Wear & performance
    78
    Comfort & skin suitability
    50

    Very close colour · Shimmer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Brown rather than grey · Powder rather than cream (format)

    Medium confidence· Digital match

    View match
  16. #18 · Sephora Collection

    Colorful Eyeshadow

    600 To The Moon And Back
    Shade match 78
    $8SephoraSephora$17 less (68%)

    Shimmer · Opaque

    Differences: Opaque rather than buildable (pigmentation)Powder rather than cream (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    74
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: pewter grey shimmer

    Medium confidence· Digital match

    View match
  17. #19 · Nudestix

    Magnetic Luminous Eye Color

    Bright Eyes
    Shade match 68
    $29Ulta BeautyUlta BeautyCosts $4 more

    Matches: Claims waterproof

    Differences: Taupe rather than grey11-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    85
    Wear & performance
    61
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Taupe rather than grey · 11-hour wear rather than long-wearing (longevity)

    Retailer shade note: shimmery cool nude taupe

    Medium confidence· Digital match

    View match
  18. #20 · MAC Cosmetics

    Pro Longwear Paint Pot Cream Eyeshadow

    Tailor Grey
    Shade match 65
    $28Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Same finish: metallicSame format: creamClaims crease resistance

    Differences: LighterTaupe rather than greyOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    93
    Wear & performance
    55
    Comfort & skin suitability
    50

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Lighter · Taupe rather than grey · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: cool taupe

    Medium confidence· Digital match

    View match
  19. #21 · Patrick Ta

    Major Dimension Eye Illusion Eyeshadow Duo

    Always On Your Mind

    Matched on pan 2

    Shade match 77
    $42SephoraSephoraCosts $17 more

    Shimmer · Opaque

    Differences: Taupe rather than greyOpaque rather than buildable (pigmentation)Palette rather than cream (format)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    74
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Taupe rather than grey · Opaque rather than buildable (pigmentation) · Palette rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: slate sparkle

    Medium confidence· Digital match

    View match
  20. #22 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    BRANDY FLAME
    Shade match 64
    $34SephoraSephoraCosts $9 more

    Matches: Same finish: metallicClaims waterproof

    Differences: Brown rather than greyOpaque rather than buildable (pigmentation)12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    64
    Finish, pigmentation & format
    91
    Wear & performance
    61
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Brown rather than grey · Opaque rather than buildable (pigmentation) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: metallic copper brown with silver reflects

    Medium confidence· Digital match

    View match
  21. Shade match 67
    $33Ulta BeautyUlta BeautyCosts $8 more

    Matches: Claims crease resistanceClaims waterproof

    Differences: LighterTaupe rather than grey12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    85
    Wear & performance
    55
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Lighter · Taupe rather than grey · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: shimmer neutral taupe

    Medium confidence· Digital match

    View match
  22. #24 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Yogurt
    Shade match 56
    $6Ulta BeautyUlta Beauty$19 less (76%)

    Matches: Same finish: metallicSame longevity: long-wearingClaims crease resistance

    Differences: Rose rather than grey

    Score details
    Shade match
    56
    Finish, pigmentation & format
    97
    Wear & performance
    78
    Comfort & skin suitability
    50

    Close colour · Metallic

    Ingredients (not scored): 11% ingredient overlap

    Differences: Rose rather than grey

    Medium confidence· Digital match

    View match
  23. #25 · Lancôme

    Ombre Hypnôse Stylo Shadow Stick Matte Metallics

    04 Brun Captivant
    Shade match 66
    $28Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same finish: metallicClaims waterproof

    Differences: LighterTaupe rather than greyOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    91
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Lighter · Taupe rather than grey · Opaque rather than buildable (pigmentation) · Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  24. #26 · Clinique

    High Impact Shadow Play Eye Shadow + Definer

    Double Latte
    Shade match 68
    $37Ulta BeautyUlta BeautyCosts $12 more

    Matches: Very close colourSame finish: metallicClaims crease resistance

    Differences: Brown rather than greyOpaque rather than buildable (pigmentation)Powder rather than cream (format)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    83
    Wear & performance
    55
    Comfort & skin suitability
    50

    Very close colour · Metallic · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Brown rather than grey · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · 12-hour wear rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  25. Shade match 58
    $34SephoraSephoraCosts $9 more

    Matches: Same finish: metallicSame pigmentation: buildableClaims crease resistance

    Differences: Nude rather than grey24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    58
    Finish, pigmentation & format
    98
    Wear & performance
    55
    Comfort & skin suitability
    50

    Close colour · Metallic · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Nude rather than grey · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: a light pinky beige

    Medium confidence· Digital match

    View match
  26. #28 · R.E.M. Beauty

    Starlet Liquid Eyeshadow

    Muse
    Shade match 58
    $22Ulta BeautyUlta Beauty$3 less (12%)

    Matches: Same finish: metallicSame longevity: long-wearingClaims crease resistance

    Differences: Bronze rather than greyLiquid rather than cream (format)

    Score details
    Shade match
    58
    Finish, pigmentation & format
    93
    Wear & performance
    70
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 6% ingredient overlap

    Differences: Bronze rather than grey · Liquid rather than cream (format)

    Retailer shade note: metallic bronze

    Medium confidence· Digital match

    View match
  27. Match not determinedLow data confidence
    $33SephoraSephoraCosts $8 more

    Matches: Claims crease resistanceClaims waterproof

    Differences: Bronze rather than grey12-hour wear rather than long-wearing (longevity)

    Score details

    A reliable match cannot be determined for this pair (low data confidence), so no score is shown.

    Close colour · Shimmer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Bronze rather than grey · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: shimmer plum bronze

    Low confidence· Digital match

    View match
  28. #30 · Bobbi Brown

    Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick

    Café / Gilded Green

    Matched on the lighter eyeshadow pan

    Shade match 55
    $43Ulta BeautyUlta BeautyCosts $18 more

    Matches: Same finish: metallicSame pigmentation: buildableClaims crease resistance

    Differences: LighterBrown rather than grey24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    55
    Finish, pigmentation & format
    98
    Wear & performance
    55
    Comfort & skin suitability
    50

    Close colour · Metallic · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Lighter · Brown rather than grey · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: a shimmering warm taupe / a shimmering blackened green

    Medium confidence· Digital match

    View match
  29. #31 · Bobbi Brown

    Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick

    Pyrite / Muted Taupe

    Matched on the deeper eyeshadow pan

    Shade match 54
    $43SephoraSephoraCosts $18 more

    Matches: Same finish: metallicSame pigmentation: buildableClaims crease resistance

    Differences: Rose rather than grey24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    54
    Finish, pigmentation & format
    98
    Wear & performance
    55
    Comfort & skin suitability
    50

    Slight colour difference · Metallic · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Rose rather than grey · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: a shimmering taupe with silver, pink & gold sparkle / a neutral taupe

    Medium confidence· Digital match

    View match
  30. #32 · MAC Cosmetics

    Multisculpt Matte Liquid Eyeshadow + All-Over Color

    Tailor Grey
    Shade match 84
    $25SephoraSephoraSame price

    Matches: Very close colourClaims crease resistanceClaims waterproof

    Differences: Taupe rather than greyMatte rather than metallic (finish)Opaque rather than buildable (pigmentation)

    Score details
    Shade match
    84
    Finish, pigmentation & format
    25
    Wear & performance
    55
    Comfort & skin suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Taupe rather than grey · Matte rather than metallic (finish) · Opaque rather than buildable (pigmentation) · Liquid rather than cream (format) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: Cool taupe

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest shade match works

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in Keep It Ethereal, against Smashbox Always On Cream Eye Shadow Stick in Loaded. Matched on pan 8. Every attribute compared, with its share of the score.

ComparedYour shadeLoadedClosest shade matchKeep It EtherealScore
Shade match55% of overall87
Colour95#9d776a#987568Looks identicalColour difference 1.4 (0 is identical)
Depth97MediumMediumSameDepth difference 1.6 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family60GreyTaupeSome differenceNeighbouring colour families
Finish, pigmentation & format30% of overall22
Finish5MetallicMatteDifferentMatte finish rather than metallic
Pigmentation65BuildableOpaqueSome differenceOpaque rather than buildable
Format35CreamPaletteDifferentPowder rather than cream
Wear & performance10% of overall · 1 of 3 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 61/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in Keep It Ethereal.

Same or better

  • $14 less
  • Near-identical swatch colour

Different

  • Matte finish instead of metallic
  • Opaque pigmentation instead of buildable
  • Palette format instead of cream
  • Not listed longevity instead of long-wearing

Description and ingredients (information only, not scored)

Weighted ingredient similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionmetallic gunmetalneutrals and rose golds
Baseno siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

e.l.f. Cosmetics Bite Size Eyeshadow Palette in Cold Brew, against Smashbox Always On Cream Eye Shadow Stick in Loaded. Matched on pan 3. Every attribute compared, with its share of the score.

ComparedYour shadeLoadedClosest overall alternativeCold BrewScore
Shade match55% of overall83
Colour90#9d776a#977164Very close colourColour difference 2.3 (0 is identical)
Depth94MediumMediumSameDepth difference 3.3 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family60GreyTaupeSome differenceNeighbouring colour families
Finish, pigmentation & format30% of overall83
Finish100MetallicMetallicSameSame metallic finish
Pigmentation65BuildableOpaqueSome differenceOpaque rather than buildable
Format35CreamPowderDifferentPowder rather than cream
Wear & performance10% of overall · 1 of 3 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 83/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Bite Size Eyeshadow Palette in Cold Brew.

Same or better

  • $21 less
  • Very close colour
  • Same finish: metallic
  • Same longevity: long-wearing

Different

  • Opaque pigmentation instead of buildable
  • Powder format instead of cream

Description and ingredients (information only, not scored)

Weighted ingredient similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionmetallic gunmetalNot listed
Baseno siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette Keep It Ethereal

Best price
$11Ulta BeautyUlta Beauty
$14 less (56%)

Your shade $25 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

e.l.f. Cosmetics Bite Size Eyeshadow Palette Cold Brew

Best price
$4Ulta BeautyUlta Beauty
$21 less (84%)

Your shade $25 at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.