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Always On Longwear Matte Liquid Lipstick Gula Bae dupes and alternatives Smashbox

Rose · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

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31 matches

Closest shade matchClosest overall alternative: Valentino Spike Valentino Buttery Matte Lipstick Sienne Nude

The equivalent shade and the most similar lipstick overall.

Your shade
Smashbox
Gula BaeChange shade
Colour family, undertone and depth: Rose · Cool · Medium
Finish and opacity: Matte
The match
Valentino
Sienne Nude
Colour family, undertone and depth: Rose · Cool · Medium
Finish and opacity: Matte · Sheer
Overall match
94out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
100
Wear (Wear & performance)
90
Comfort (Comfort & suitability)
40
Shade match
98out of 100
Colour
97
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $21 more

Your shade $27 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    More The Mehr-Ier
    Shade match 93
    $27Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSame cool undertoneSame finish: matte

    Differences: Pink rather than rose

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    90
    Comfort & suitability
    70

    Looks identical · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Pink rather than rose

    Retailer shade note: midtoned mauve pink

    High confidence· Digital match

    View match
  2. #3 · Stila

    Stay All Day Liquid Lipstick Matte

    Patina
    Shade match 95
    $25Ulta BeautyUlta Beauty$2 less (7%)

    Matches: Very close colourSame cool undertoneSame finish: matte

    No material differences in the data we have.

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 35% ingredient overlap

    Retailer shade note: dusty rose

    High confidence· Digital match

    View match
  3. #4 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    124 Rose Instinct
    Shade match 91
    $16SephoraSephora$11 less (41%)

    Matches: Very close colourSame cool undertoneSame finish: matte

    No material differences in the data we have.

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 21% ingredient overlap

    Retailer shade note: matte midtone rose

    High confidence· Digital match

    View match
  4. #5 · Valentino

    Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    310R - Pink Hour
    Shade match 86
    $40SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    No material differences in the data we have.

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 13% ingredient overlap

    Retailer shade note: deep rosewood

    Medium confidence· Digital match

    View match
  5. #6 · Kylie Cosmetics

    Matte Liquid Lipstick

    100 Posie K
    Shade match 81
    $22Ulta BeautyUlta Beauty$5 less (19%)

    Matches: Same cool undertoneSame finish: matteSame longevity: 8-hour wear

    Differences: Mauve rather than rose

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Mauve rather than rose

    Retailer shade note: pink mauve

    High confidence· Digital match

    View match
  6. #7 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    First Dance
    Shade match 82
    $37Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Same cool undertoneSame finish: matteClaims hydration

    Differences: Does not claim comfort

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    90
    Comfort & suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim comfort

    Retailer shade note: berry rose

    High confidence· Digital match

    View match
  7. #8 · L'Oréal Paris

    Colour Riche Intense Volume Matte Lipstick

    143 Le Mauve Indomptable
    Shade match 85
    $13.99Ulta BeautyUlta Beauty$13.01 less (48%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Mauve rather than rose16-hour wear rather than 8-hour wear (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    52
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Mauve rather than rose · 16-hour wear rather than 8-hour wear (longevity)

    Retailer shade note: cool medium mauve

    Medium confidence· Digital match

    View match
  8. #9 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    You Wouldn't Get It
    Shade match 80
    $25SephoraSephora$2 less (7%)

    Matches: Same finish: matteBoth claim comfortClaims hydration

    Differences: Neutral rather than cool undertonePink rather than rose

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than rose

    Retailer shade note: midtone pink

    Medium confidence· Digital match

    View match
  9. #10 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Lover
    Shade match 87
    $12.99Ulta BeautyUlta Beauty(product price)$14.01 less (52%)

    Matches: Same cool undertoneSame finish: matte

    Differences: 16-hour wear rather than 8-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    60
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: 16-hour wear rather than 8-hour wear (longevity) · Does not claim comfort

    Retailer shade note: dusty rose

    Medium confidence· Digital match

    View match
  10. #11 · Juvia's Place

    The Nude Velvety Matte Lipstick

    A Mauve Moment
    Shade match 83
    $15Ulta BeautyUlta Beauty$12 less (44%)

    Matches: Same cool undertoneSame finish: matteClaims hydration

    Differences: Nude rather than roseLong-wearing rather than 8-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Nude rather than rose · Long-wearing rather than 8-hour wear (longevity) · Does not claim comfort

    Retailer shade note: mauve rose nude

    High confidence· Digital match

    View match
  11. #12 · Tom Ford

    Runway Lipstick Color with Hydrating, 12H Longwear

    Runway Rose
    Shade match 88
    $64SephoraSephoraCosts $37 more

    Matches: Same cool undertoneClaims hydration

    Differences: Does not claim comfort

    Score details
    Shade match
    88
    Finish & visual result
    78
    Wear & performance
    80
    Comfort & suitability
    40

    Close colour · Satin · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim comfort

    Retailer shade note: Rose

    Medium confidence· Digital match

    View match
  12. #13 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Maxx Out
    Shade match 82
    $11Ulta BeautyUlta Beauty(product price)$16 less (59%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Pink rather than rose16-hour wear rather than 8-hour wear (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    52
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: Pink rather than rose · 16-hour wear rather than 8-hour wear (longevity)

    Retailer shade note: cool toned light pink

    High confidence· Digital match

    View match
  13. #14 · Milani

    Color Fetish Matte Lipstick

    Peony
    Shade match 87
    $11.99Ulta BeautyUlta Beauty$15.01 less (56%)

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Nude rather than roseNot listed rather than 8-hour wear (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Nude rather than rose · Not listed rather than 8-hour wear (longevity)

    Retailer shade note: pink nude

    Medium confidence· Digital match

    View match
  14. #15 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    85 Rosewood
    Shade match 79
    $16SephoraSephora$11 less (41%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Pink rather than rose

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 21% ingredient overlap

    Differences: Pink rather than rose

    Retailer shade note: matte mauve pink

    High confidence· Digital match

    View match
  15. #16 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Pushed Up
    Shade match 80
    $11Ulta BeautyUlta Beauty(product price)$16 less (59%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Mauve rather than rose16-hour wear rather than 8-hour wear (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    52
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: Mauve rather than rose · 16-hour wear rather than 8-hour wear (longevity)

    Retailer shade note: purple mauve

    High confidence· Digital match

    View match
  16. #17 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Mehr
    Shade match 76
    $25SephoraSephora$2 less (7%)

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Pink rather than rose

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Pink rather than rose

    Retailer shade note: midtone mauve pink

    High confidence· Digital match

    View match
  17. #18 · Laura Mercier

    Petal Soft Lipstick Crayon

    Elodie
    Shade match 75
    $36Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Mauve rather than rose

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    70

    Slight colour difference · Matte · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Mauve rather than rose

    Retailer shade note: dusty mauve

    High confidence· Digital match

    View match
  18. #19 · L'Oréal Paris

    Colour Riche Intense Volume Matte Lipstick

    635
    Shade match 79
    $9.99TargetTarget$17.01 less (63%)

    Matches: Same finish: matteClaims transfer resistanceBoth claim comfort

    Differences: Neutral rather than cool undertonePink rather than rose16-hour wear rather than 8-hour wear (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    52
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than rose · 16-hour wear rather than 8-hour wear (longevity)

    Medium confidence· Digital match

    View match
  19. #20 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    06 Pink Souffle
    Shade match 76
    $16SephoraSephora$11 less (41%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Pink rather than rose

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 21% ingredient overlap

    Differences: Pink rather than rose

    Retailer shade note: matte deep berry pink

    High confidence· Digital match

    View match
  20. #21 · Valentino

    Spike Valentino Buttery Matte Lipstick

    508R - It's Valentino Baby
    Shade match 72
    $48SephoraSephoraCosts $21 more

    Matches: Same cool undertoneSame finish: matteClaims hydration

    Differences: Berry rather than roseDoes not claim comfort

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    90
    Comfort & suitability
    40

    Close colour · Matte · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Berry rather than rose · Does not claim comfort

    Retailer shade note: rich deep berry

    High confidence· Digital match

    View match
  21. #22 · Gucci

    Velvet Matte Lipstick

    204 Peggy Taupe
    Shade match 77
    $49SephoraSephoraCosts $22 more

    Matches: Same finish: matteClaims transfer resistanceBoth claim comfort

    Differences: Neutral rather than cool undertoneLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: taupe rosewood

    High confidence· Digital match

    View match
  22. #23 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Ringleader
    Shade match 79
    $12.99Ulta BeautyUlta Beauty(product price)$14.01 less (52%)

    Matches: Same finish: matte

    Differences: Warm rather than cool undertone16-hour wear rather than 8-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    60
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Warm rather than cool undertone · 16-hour wear rather than 8-hour wear (longevity) · Does not claim comfort

    Retailer shade note: warm rose

    Medium confidence· Digital match

    View match
  23. #24 · Dior

    Rouge Dior Lipstick

    558 Grace
    Shade match 78
    $50SephoraSephoraCosts $23 more

    Matches: Same cool undertoneBoth claim comfortClaims hydration

    Differences: Pink rather than rose

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    80
    Comfort & suitability
    70

    Close colour · Satin · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Pink rather than rose

    Retailer shade note: a deep blue -toned pink

    Medium confidence· Digital match

    View match
  24. #25 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Secret Salma
    Shade match 71
    $37SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame finish: matteClaims hydration

    Differences: Plum rather than roseDoes not claim comfort

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    90
    Comfort & suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Plum rather than rose · Does not claim comfort

    Retailer shade note: deep rose plum

    Medium confidence· Digital match

    View match
  25. #26 · Charlotte Tilbury

    K.I.S.S.I.N.G Satin Shine Lipstick

    Rose To Fame
    Shade match 78
    $37SephoraSephoraCosts $10 more

    Matches: Same cool undertoneClaims hydration

    Differences: Pink rather than roseDoes not claim comfort

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    90
    Comfort & suitability
    40

    Close colour · Satin · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Pink rather than rose · Does not claim comfort

    Retailer shade note: a cool, mauve, rose pink for an irresistibly kissable pout

    High confidence· Digital match

    View match
  26. #27 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Push'd Up
    Shade match 75
    $10.97WalmartWalmart$16.03 less (59%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Mauve rather than rose16-hour wear rather than 8-hour wear (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    52
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: Mauve rather than rose · 16-hour wear rather than 8-hour wear (longevity)

    Medium confidence· Digital match

    View match
  27. #28 · Pat McGrath Labs

    LiquiLUST: Legendary Wear Matte Lipstick

    Wild Orchid
    Shade match 74
    $34SephoraSephoraCosts $7 more

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Pink rather than rose

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 25% ingredient overlap

    Differences: Pink rather than rose

    Retailer shade note: mid-tone berry pink

    High confidence· Digital match

    View match
  28. #29 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Get The Hint
    Shade match 70
    $25Ulta BeautyUlta Beauty$2 less (7%)

    Matches: Same finish: matteBoth claim comfortClaims hydration

    Differences: Warm rather than cool undertone

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than cool undertone

    Retailer shade note: warm rose

    Medium confidence· Digital match

    View match
  29. #30 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Unlaced
    Shade match 74
    $11Ulta BeautyUlta Beauty(product price)$16 less (59%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: DeeperPink rather than rose16-hour wear rather than 8-hour wear (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    52
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: Deeper · Pink rather than rose · 16-hour wear rather than 8-hour wear (longevity)

    Retailer shade note: muted pink

    Medium confidence· Digital match

    View match
  30. #31 · Revlon

    Super Lustrous Lipstick

    Mauvy Night
    Shade match 91
    $11.99Ulta BeautyUlta Beauty(product price)$15.01 less (56%)

    Matches: Very close colourSame cool undertoneBoth claim comfort

    Differences: Mauve rather than roseNot listed rather than 8-hour wear (longevity)

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour

    Ingredients (not scored): 5% ingredient overlap

    Differences: Mauve rather than rose · Not listed rather than 8-hour wear (longevity)

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest match works

Valentino Spike Valentino Buttery Matte Lipstick in Sienne Nude, against Smashbox Always On Longwear Matte Liquid Lipstick in Gula Bae. Every attribute compared, with its share of the score.

ComparedYour shadeGula BaeClosest matchSienne NudeScore
Shade match60% of overall98
Colour97#a85060#a85361Looks identicalColour difference 0.9 (0 is identical)
Depth98MediumMediumSameDepth difference 1.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100RoseRoseSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish100MatteMatteSameSame matte finish
Opacitynot comparableNot listedSheerNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall · 1 of 2 compared90
Longevity908-hour wear10-hour wearClose10-hour wear claimed against 8-hour wear
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 94/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Valentino Spike Valentino Buttery Matte Lipstick in Sienne Nude.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same finish: matte
  • Claims hydration

Different

  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptioncool rosenude rosewood
FormatLiquidBullet
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (citronellol)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy Sienne Nude

Best price
$48SephoraSephora
Costs $21 more

Your shade $27 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.