Fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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13 of 30 matches
Only showing matches with full coverage.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $45 at Ulta Beauty
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$41.11 less (91%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Does not claim colour stability
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim colour stability
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta Beauty
SephoraCosts $10 moreMatches: Very close colourSame natural finishSame full coverage
Differences: Neutral rather than warm undertoneDoes not claim not settling into linesDoes not claim colour stability
Very close colour · Natural · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: L4 - light with neutral undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta Beauty
Macy's$55View at Macy'sUlta Beauty(product price)$3 less (7%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Radiant rather than natural finishDoes not claim not settling into lines
Very close colour · Radiant · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines
Retailer shade note: light beige with golden undertone for light skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishDoes not claim not settling into linesDoes not claim colour stability
Looks identical · Matte · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephora$5 less (11%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim colour stability
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: for light to medium skin with warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)$32.01 less (71%)Matches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephora$6 less (13%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishDoes not claim transfer resistanceNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: light medium with peachy golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$20 less (44%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishDoes not claim not settling into linesDoes not claim colour stability
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light medium with warm undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$6 less (13%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Slightly deeperMatte rather than natural finishDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: light to medium beige with peachy golden undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$21 less (47%)Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage
Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim colour stability
Very close colour · Matte · Full coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: for light skin w/ neutral warm undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$26.01 less (58%)Matches: Very close colourSame full coverageBoth claim transfer resistance
Differences: Slightly deeperMatte rather than natural finishDoes not claim colour stability
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Does not claim colour stability · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$20.29View at CVSUlta Beauty$32.01 less (71%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Matte rather than natural finishDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beauty$12.99View at Ulta BeautyAmazonSee price at AmazonView at AmazonThe closest shade to Smashbox Always On Skin-Balancing Foundation L10W (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Light 1
$22
NC11.5
$30
Fair 1.5W
$31
150
$12.99
1Y18
$35
Nougat 2.5 Golden
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Unleashia Satin Wear Healthy-Green Cushion Foundation in 21W Creamer, against Smashbox Always On Skin-Balancing Foundation in L10W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Unleashia Satin Wear Healthy-Green Cushion Foundation in 21W Creamer.
10 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $45 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
