Always On Skin-Balancing Foundation M20W dupes and alternatives Smashbox
4.3 (1,324)·Medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same warm undertone· Same full coverage
Differences: Matte rather than natural finish· Does not claim transfer resistance· Does not claim colour stability
Score details
Shade match
98
Finish & visual result
76
Wear & performance
65
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: for medium to tan skin with warm undertones
$16Ulta Beauty(product price)$29 less (64%)4.3 (2,230)
Matches: Near-identical swatch colour· Same warm undertone· Same full coverage
Differences: Radiant rather than natural finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
98
Finish & visual result
76
Wear & performance
51
Skin suitability
80
Looks identical · Radiant · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for sensitive skin
Matches: Very close colour· Same natural finish· Same full coverage
Differences: Neutral rather than warm undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
100
Wear & performance
52
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: medium deep, neutral undertones
Matches: Very close colour· Same natural finish· Same full coverage
Differences: Neutral rather than warm undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
100
Wear & performance
52
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: medium deep, neutral undertones
$24Ulta Beauty(product price)$21 less (47%)4.3 (49)
Matches: Very close colour· Same natural finish· Same full coverage
Differences: Neutral rather than warm undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
100
Wear & performance
40
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: neutral medium with peach undertones
$38Ulta Beauty(product price)$7 less (16%)4.0 (122)
Matches: Very close colour· Same warm undertone· Same full coverage
Differences: Matte rather than natural finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
70
Wear & performance
49
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$41Ulta Beauty(product price)$4 less (9%)3.9 (7,312)
Matches: Very close colour· Same natural finish· Same full coverage
Differences: Slightly cooler undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
82
Finish & visual result
100
Wear & performance
55
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly cooler undertone · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin
The closest shade to Smashbox Always On Skin-Balancing Foundation M20W (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 330W, against Smashbox Always On Skin-Balancing Foundation in M20W. Every attribute compared, with its share of the score.
ComparedYour shadeM20WClosest shade match330WHow they compareScore
Shade match55% of overall98
Colour60%97#c99566#ca966aLooks identicalColour difference 0.9 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.6
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Overall match 85/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 260 Golden Sun, against Smashbox Always On Skin-Balancing Foundation in M20W. Every attribute compared, with its share of the score.
ComparedYour shadeM20WClosest overall alternative260 Golden SunHow they compareScore
Shade match55% of overall96
Colour60%93#c99566#cf9460Very close colourColour difference 1.8 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.5
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 87/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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