Brown · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
6 matches
6 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Format: kohl. Not compared: tip, texture, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $27 at Ulta Beauty
e.l.f. Cosmetics Smoky Kohl Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$4View at Ulta BeautyThe most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $27 at Ulta Beauty
CoverGirl Exhibitionist 24-Hour Kohl Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyNot compared: tip, texture, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$3 less (11%)Matches: Same form: kohlSimilar tipSame finish: matte
No material differences in the data we have.
Not compared: texture, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: rich coffee bean brown
Medium confidence· Digital match
MAC Cosmetics Eye Kohl Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta Beauty$3 less (11%)Matches: Same form: kohlSimilar tipSame finish: matte
No material differences in the data we have.
Not compared: texture, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: rich black
Medium confidence· Digital match
MAC Cosmetics Kohl Power Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta Beauty
Sephora$5 less (19%)Matches: Same form: kohlSimilar tipSame finish: matte
Differences: Creamy rather than liquid
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Creamy rather than liquid
Retailer shade note: rich chocolate brown
Medium confidence· Digital match
Huda Beauty Creamy Kohl Longwear Eye Pencil
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta BeautySame priceMatches: Same form: kohlSimilar tipSimilar longevity
Differences: Creamy rather than liquid
Not compared: finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Creamy rather than liquid
Retailer shade note: warm, bronzy brown
Medium confidence· Digital match
RMS Beauty Straight Line Kohl Eye Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta Beautye.l.f. Cosmetics Smoky Kohl Eyeliner in Brownie Points, against Smashbox Always Sharp Longwear Waterproof Kôhl Eyeliner Pencil in Penny Lane. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Smoky Kohl Eyeliner in Brownie Points.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
CoverGirl Exhibitionist 24-Hour Kohl Eyeliner in Rich Brown, against Smashbox Always Sharp Longwear Waterproof Kôhl Eyeliner Pencil in Penny Lane. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To CoverGirl Exhibitionist 24-Hour Kohl Eyeliner in Rich Brown.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
e.l.f. Cosmetics Smoky Kohl Eyeliner Brownie Points
Ulta BeautyYour shade $27 at Ulta Beauty
CoverGirl Exhibitionist 24-Hour Kohl Eyeliner Rich Brown
Ulta BeautyYour shade $27 at Ulta Beauty
33 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
