Fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
WalmartYour shade $41 at Ulta Beauty
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.99View at WalmartThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $41 at Ulta Beauty
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at Sephora
Ulta Beauty$48 · out of stockView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $13 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: No skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: light with cool undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: No skin-like finish claimedDoes not claim not settling into linesNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for fair skin with cool undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $7 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: No blurring effect claimedNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No blurring effect claimed · Not marketed for dry/sensitive skin
Retailer shade note: for light skintones with cool rosy undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Near-identical swatch colourSame cool undertoneSame medium coverage
Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim a lightweight feel
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: light rosy
High confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $10.50 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Light rather than medium coverageNo blurring effect claimedNo long-wear claim
Very close colour · Natural · Light coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines
Retailer shade note: Pink
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautyUlta BeautyCosts $8 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Light rather than medium coverageNo skin-like finish claimedNo blurring effect claimed
Very close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/sensitive skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$49View at Ulta BeautySephoraCosts $6 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: No skin-like finish claimedDoes not claim not settling into linesNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin
Retailer shade note: light-medium cool
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $8 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Light rather than medium coverageNo skin-like finish claimedNo blurring effect claimed
Very close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/sensitive skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta Beauty
Walgreens$21.01 less (51%)Matches: Near-identical swatch colourSame cool undertoneSame natural finish
Differences: No skin-like finish claimedNo blurring effect claimedNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Walgreens$19.99View at Walgreens
CVS$21.39View at CVSSephora$3 less (7%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry skin
Retailer shade note: cool rose
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Near-identical swatch colourSame cool undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: light skin with cool, pink or rosy undertones
High confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Very close colourSame cool undertoneBoth claim a skin-like finish
Differences: Radiant rather than natural finishLight rather than medium coverageDoes not claim not settling into lines
Very close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: fair with cool undertones
High confidence· Digital match
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Slightly deeperNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: fair skin with cool/pinky undertones
High confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta BeautyCosts $5 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo long-wear claimNot marketed for combination/normal/oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Not marketed for combination/normal/oily/sensitive skin
Retailer shade note: Fair with balanced neutral undertones
Medium confidence· Digital match
Doll 10 Doll Skin Genius Serum Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$46View at Ulta BeautyUlta BeautyCosts $4 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Neutral rather than cool undertoneRadiant rather than natural finishNo long-wear claim
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · No long-wear claim
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Fièra Cosmetics All-in-Wonder Concealer + Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautyUlta Beauty(product price)Costs $14 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: L2.5 - Light with cool undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty$20 less (49%)Matches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21 · out of stockView at Ulta Beauty
Target$30View at TargetSephoraCosts $12 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair - light with cool pink undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4 moreMatches: Very close colourSame cool undertoneBoth claim a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for fair cool skin with a pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephora$3 less (7%)Matches: Near-identical swatch colourSame cool undertoneBoth claim a skin-like finish
Differences: Radiant rather than natural finishLight rather than medium coverageNo blurring effect claimed
Looks identical · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin
Retailer shade note: fair with rosy undertones
High confidence· Digital match
MAC Cosmetics Studio Radiance Skin Tint Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sSephoraCosts $19 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Radiant rather than natural finishNo skin-like finish claimedNo blurring effect claimed
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: fair, cool pink
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4 moreMatches: Very close colourSame cool undertoneBoth claim a skin-like finish
Differences: Slightly deeperMatte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for fair cool skin with a subtle peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: fair skin with neutral/peachy undertones
High confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephora$5 less (12%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim not settling into lines
Very close colour · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal/sensitive skin
Retailer shade note: light / medium - neutral
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraTarget$11 less (27%)Matches: Same natural finishBoth claim a skin-like finishBoth claim a lightweight feel
Differences: Slightly deeperNeutral rather than cool undertoneBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephora$2 less (5%)Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim 12-hour wear
Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin
Retailer shade note: fair beige with neutral undertones for light skin
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $5 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: fair skin with neutral/peachy undertones
High confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Sephora$1 less (2%)Matches: Very close colourSame cool undertoneBoth claim not settling into lines
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: for light skin with cool undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at Sephora
AmazonSee price at AmazonView at AmazonShowing 12 of 29 matches
The closest shade to Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Light 8 Cool (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
160C
$24
200
$30
Honey
Honey
2C
$38
1C1
$34
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Cool Porcelai, against Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Light 8 Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Cool Porcelai.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Ogee Multi-Use Sculpted Foundation and Concealer Stick in Larch 2.25 C, against Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Light 8 Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ogee Multi-Use Sculpted Foundation and Concealer Stick in Larch 2.25 C.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Cool Porcelai
WalmartYour shade $41 at Ulta Beauty
Ogee Multi-Use Sculpted Foundation and Concealer Stick Larch 2.25 C
SephoraYour shade $41 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
