Beautler.Your beauty butler

Dual Filter 2-In-1 Longwearing Concealer + Foundation Light Medium 12 Cool dupes and alternatives Smashbox

Light medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tarte Face Tape Full Coverage Foundation 27B Light-Medium Beige

The equivalent shade: scored on colour, depth and undertone only.

Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Best price
$42SephoraSephora
Costs $1 more

Your shade $41 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 176C

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
89out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
91
Wear (Wear & performance)
70
Skin (Skin suitability)
60
Best price
$48SephoraSephora
Costs $7 more

Your shade $41 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    3C Biscotti
    Shade match 93
    $54Ulta BeautyUlta BeautyCosts $13 more

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Slightly lighterMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: light medium with cool undertones

    High confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C4 Cool Light Medium
    Shade match 93
    $13.99Ulta BeautyUlta Beauty(product price)$27.01 less (66%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No blurring effect claimedNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  3. Shade match 95
    $15.99Ulta BeautyUlta Beauty(product price)$25.01 less (61%)

    Matches: Very close colourSame cool undertoneBoth claim not settling into lines

    Differences: Radiant rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW25
    Shade match 95
    $39SephoraSephora$2 less (5%)

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    81
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: rosy beige with rosy undertone for light to medium skin

    High confidence· Digital match

    View match
  5. Shade match 94
    $55Ulta BeautyUlta BeautyCosts $14 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    59
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  6. #8 · Natasha Denona

    HY-GLAM Powder Foundation

    R4
    Shade match 96
    $55Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Near-identical swatch colourSame cool undertoneSame medium coverage

    Differences: Matte rather than natural finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    20

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: light rosy

    Medium confidence· Digital match

    View match
  7. Shade match 95
    $42SephoraSephoraCosts $1 more

    Matches: Very close colourSame cool undertoneClaims transfer resistance

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: for light cool skin with a pink hue

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Rosy Light
    Shade match 94
    $17.99Ulta BeautyUlta Beauty$23.01 less (56%)

    Matches: Very close colourSame cool undertoneBoth claim not settling into lines

    Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Contains listed fragrance

    Medium confidence· Digital match

    View match
  9. #11 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 06
    Shade match 88
    $46.90Ulta BeautyUlta Beauty(product price)Costs $5.90 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. Shade match 89
    $12.59$17.99Ulta BeautyUlta Beauty$28.41 less (69%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    63
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. #13 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    19 Luxor
    Shade match 88
    $20Ulta BeautyUlta Beauty(product price)$21 less (51%)

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    40

    Looks identical · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/oily/sensitive skin

    Retailer shade note: light with rosy-neutral base

    Medium confidence· Digital match

    View match
  12. #14 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$11 less (27%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  13. #15 · Hourglass

    Vanish Seamless Finish Foundation Stick

    7.5 Nude
    Shade match 88
    $49SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSame natural finishBoth claim 12-hour wear

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: light medium, neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 75
    $54SephoraSephoraCosts $13 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    88
    Wear & performance
    81
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed

    Retailer shade note: light medium with warm undertones

    High confidence· Digital match

    View match
  15. Shade match 92
    $53Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Slightly lighterNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    47
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light - medium with cool pink undertones

    Medium confidence· Digital match

    View match
  16. #18 · Tarte

    Amazonian Clay Blurring Powder Foundation

    20B Light Beige
    Shade match 93
    $40SephoraSephora$1 less (2%)

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Retailer shade note: light skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  17. #19 · Hourglass

    Vanish Seamless Finish Foundation Stick

    5 Shell
    Shade match 88
    $49SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSame natural finishBoth claim 12-hour wear

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: light, neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Shade match 80
    $54Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Same cool undertoneBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly lighterMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    100

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: light with cool undertones

    Low confidence· Digital match

    View match
  19. Shade match 85
    $52SephoraSephoraCosts $11 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  20. #22 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC27
    Shade match 87
    $39SephoraSephora$2 less (5%)

    Matches: Very close colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    81
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: beige with neutral undertone for light to medium skin

    High confidence· Digital match

    View match
  21. Shade match 87
    $17.99Ulta BeautyUlta Beauty(product price)$23.01 less (56%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  22. Shade match 85
    $70Ulta BeautyUlta BeautyCosts $29 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  23. #25 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    2N22 Nude
    Shade match 86
    $45SephoraSephoraCosts $4 more

    Matches: Very close colourBoth claim a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: light to medium skin tones with neutral undertones

    High confidence· Digital match

    View match
  24. Shade match 85
    $70Ulta BeautyUlta BeautyCosts $29 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  25. Shade match 93
    $30Ulta BeautyUlta Beauty$11 less (27%)

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Radiant rather than natural finishLight-medium rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    20

    Very close colour · Radiant · Light-medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than natural finish · Light-medium rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: Light Medium with cool undertones

    Medium confidence· Digital match

    View match
  26. #28 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    210 Light Medium
    Shade match 80
    $52SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  27. Shade match 87
    $58SephoraSephoraCosts $17 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    85
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  28. #30 · Essence

    Foundation Stick

    160
    Shade match 94
    $6.99Ulta BeautyUlta Beauty(product price)$34.01 less (83%)

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: light medium with rosy peach undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Light Medium 12 Cool (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Pearl 4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4

    • Very close colour
    • Light medium · Cool · rosy undertone

    $39

  2. Dior Forever Skin Correct Full-Coverage Concealer

    3 Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Cool Rosy

    • Very close colour
    • Light medium · Cool · rosy undertone

    $42

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32.0 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32.0 Tan Bronze

    • Very close colour
    • Medium light · Cool undertone

    $30

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2C2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2C2

    • Very close colour
    • Medium light · Cool undertone

    $34

  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    4.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 4.75

    • Close colour
    • Light medium · Cool · pink undertone

    $42

  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    370 Biscuit

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 370 Biscuit

    • Very close colour
    • Light medium

    $15.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Face Tape Full Coverage Foundation in 27B Light-Medium Beige, against Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Light Medium 12 Cool. Every attribute compared, with its share of the score.

ComparedYour shadeLight Medium 12 CoolClosest shade match27B Light-Medium BeigeScore
Shade match55% of overall97
Colour96#e0aa8e#e4ad8eLooks identicalColour difference 1.3 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.6
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared79
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 85/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 27B Light-Medium Beige.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No skin-like finish claimed
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 176C, against Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Light Medium 12 Cool. Every attribute compared, with its share of the score.

ComparedYour shadeLight Medium 12 CoolClosest overall alternative176CScore
Shade match55% of overall95
Colour92#e0aa8e#dca989Very close colourColour difference 2.0 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.1
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall70
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 89/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 176C.

Same or better

  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high

Where to buy

Closest shade match

Tarte Face Tape Full Coverage Foundation 27B Light-Medium Beige

Best price
$42SephoraSephora
Costs $1 more

Your shade $41 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 176C

Best price
$48SephoraSephora
Costs $7 more

Your shade $41 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.