Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
8 of 32 matches
Only showing matches with buildable coverage.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $41 at Ulta Beauty
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $1 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than light coverageNo SPF
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than light coverage · No SPF
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$4 less (10%)Matches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneBuildable rather than light coverageNot marketed for combination/sensitive skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than light coverage · Not marketed for combination/sensitive skin · No SPF
Retailer shade note: Light-Medium skin with warm, peach undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephora$4 less (10%)Matches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneBuildable rather than light coverageNot marketed for combination/sensitive skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than light coverage · Not marketed for combination/sensitive skin · No SPF
Retailer shade note: Light-Medium skin with a golden undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty(product price)Costs $1 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneBuildable rather than light coverageNo SPF
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than light coverage · No SPF
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta Beauty
Target$11 less (27%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Buildable rather than light coverageNot marketed for sensitive skinNo SPF
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than light coverage · Not marketed for sensitive skin · No SPF
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTarget$11 less (27%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Slightly deeperBuildable rather than light coverageNot marketed for sensitive skin
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Buildable rather than light coverage · Not marketed for sensitive skin · No SPF
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty$25.60 less (62%)Matches: Same natural finish
Differences: Slightly warmer undertoneBuildable rather than light coverageNo long-wear claim
Close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than light coverage · No long-wear claim · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$15.40View at Ulta BeautyThe closest shade to Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Light Medium (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NC17
$30
Golden
$12
Light/Medium 2.5N
$31
3.5 Neutral
$42
W7
$16.99
Medium Sand
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Huda Beauty Easy Blur Natural Airbrush Foundation in Toasted Coconut 240N, against Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Light Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Huda Beauty Easy Blur Natural Airbrush Foundation in Toasted Coconut 240N.
9 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
SephoraYour shade $41 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
