Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $41 at Ulta Beauty
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $41 at Ulta Beauty
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $1 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than light coverageNo SPF
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than light coverage · No SPF
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$4 less (10%)Matches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneBuildable rather than light coverageNot marketed for combination/sensitive skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than light coverage · Not marketed for combination/sensitive skin · No SPF
Retailer shade note: Light-Medium skin with warm, peach undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephora$4 less (10%)Matches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneBuildable rather than light coverageNot marketed for combination/sensitive skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than light coverage · Not marketed for combination/sensitive skin · No SPF
Retailer shade note: Light-Medium skin with a golden undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty(product price)Costs $1 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneBuildable rather than light coverageNo SPF
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than light coverage · No SPF
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$2 less (5%)Matches: Same neutral undertoneSame light coverageClaims a blurring effect
Differences: Slightly deeperRadiant rather than natural finishNot marketed for combination/sensitive skin
Close colour · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Not marketed for combination/sensitive skin · No SPF
Retailer shade note: LIGHT TO MEDIUM WITH NEUTRAL UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Target$11 less (27%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Buildable rather than light coverageNot marketed for sensitive skinNo SPF
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than light coverage · Not marketed for sensitive skin · No SPF
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTarget$11 less (27%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Slightly deeperBuildable rather than light coverageNot marketed for sensitive skin
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Buildable rather than light coverage · Not marketed for sensitive skin · No SPF
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty$37.11 less (91%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than light coverageNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than light coverage · No SPF
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta BeautyCosts $10.50 moreMatches: Very close colourSame natural finishSame light coverage
Differences: Slightly cooler undertoneNo long-wear claimNo SPF
Very close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · No long-wear claim · No SPF
Retailer shade note: Pink
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$51.50View at Ulta BeautyUlta Beauty$29.01 less (71%)Matches: Near-identical swatch colourSame neutral undertoneSame light coverage
Differences: Radiant rather than natural finishNo long-wear claimNot marketed for combination/oily/sensitive skin
Looks identical · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · No long-wear claim · Not marketed for combination/oily/sensitive skin
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99 · out of stockView at Ulta Beauty
Walmart$13.95View at Walmart
AmazonSee price at AmazonView at AmazonSephoraCosts $7 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Slightly warmer undertoneMedium rather than light coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: light with golden undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$24.01 less (59%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than light coverageNo long-wear claimNot marketed for combination/dry/normal/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than light coverage · No long-wear claim · Not marketed for combination/dry/normal/oily skin
Retailer shade note: light-medium neutral
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at WalmartUlta Beauty$16.99View at Ulta BeautyWalmart$31.88 less (78%)Matches: Near-identical swatch colourSame neutral undertoneSame light coverage
Differences: Radiant rather than natural finishNo long-wear claimNot marketed for combination/oily/sensitive skin
Looks identical · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · No long-wear claim · Not marketed for combination/oily/sensitive skin
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$9.12View at Walmart
CVS$11.89View at CVS
Walgreens$12.99View at WalgreensWalmart$18.24View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty$37.11 less (91%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than light coverageNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than light coverage · No SPF
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty$29.01 less (71%)Matches: Very close colourSame neutral undertoneSame light coverage
Differences: Radiant rather than natural finishNo long-wear claimNot marketed for combination/oily/sensitive skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · No long-wear claim · Not marketed for combination/oily/sensitive skin
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$9.12View at WalmartCVS$11.89View at CVSUlta Beauty$11.99View at Ulta BeautyWalgreens$12.99View at WalgreensWalmart$18.24View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $12 moreMatches: Very close colourSame natural finishClaims transfer resistance
Differences: Slightly cooler undertoneMedium rather than light coverageDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light with cool pink undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephora$1 less (2%)Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing
Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than light coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than light coverage · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: light medium cool
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)$22.01 less (54%)Matches: Very close colourSame natural finishClaims transfer resistance
Differences: Slightly cooler undertoneFull rather than light coverageContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Full rather than light coverage · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSAmazonSee price at AmazonView at AmazonUlta Beauty$25.60 less (62%)Matches: Same natural finish
Differences: Slightly warmer undertoneBuildable rather than light coverageNo long-wear claim
Close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than light coverage · No long-wear claim · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$15.40View at Ulta BeautySephora$3 less (7%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Matte rather than natural finishMedium rather than light coverageNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than light coverage · Not marketed for dry skin · No SPF
Retailer shade note: neutral peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$3 less (7%)Matches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than light coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than light coverage · No SPF
Retailer shade note: light with golden undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$3 less (7%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Matte rather than natural finishMedium rather than light coverageNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than light coverage · Not marketed for dry skin · No SPF
Retailer shade note: neutral beige
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautySephora$3 less (7%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Matte rather than natural finishMedium rather than light coverageNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than light coverage · Not marketed for dry skin · No SPF
Retailer shade note: neutral peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$25.01 less (61%)Matches: Near-identical swatch colourSame neutral undertoneClaims transfer resistance
Differences: Matte rather than natural finishFull rather than light coverageNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · No SPF
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyWalgreens$15.99View at WalgreensWalmart$23.96View at WalmartUlta Beauty$24.01 less (59%)Matches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than light coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · No long-wear claim · Not marketed for combination/dry/normal/oily skin
Retailer shade note: light-medium warm
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at WalmartUlta Beauty$16.99View at Ulta BeautySephora$1 less (2%)Matches: Very close colourSame natural finishSame light coverage
Differences: Slightly cooler undertoneDoes not claim a lightweight feelNo SPF
Very close colour · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Does not claim a lightweight feel · No SPF
Retailer shade note: light medium with cool undertones
Medium confidence· Digital match
Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautySephora$1 less (2%)Matches: Claims a blurring effectBoth claim long-wearingClaims transfer resistance
Differences: Slightly warmer undertoneMatte rather than natural finishMedium rather than light coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than light coverage · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: light medium warm
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephora$1 less (2%)Matches: Very close colourSame natural finishSame light coverage
Differences: Slightly warmer undertoneDoes not claim a lightweight feelNo SPF
Very close colour · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Does not claim a lightweight feel · No SPF
Retailer shade note: light medium with warm undertones
Medium confidence· Digital match
Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty$24.01 less (59%)Matches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than light coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · No long-wear claim · Not marketed for combination/dry/normal/oily skin
Retailer shade note: light warm
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at WalmartUlta Beauty$16.99View at Ulta BeautySephora$2 less (5%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishFull rather than light coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · Not marketed for dry/sensitive skin · No SPF
Retailer shade note: light beige with neutral undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sShowing 12 of 30 matches
The closest shade to Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Light Medium (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NC17
$30
Golden
$12
Light/Medium 2.5N
$31
3.5 Neutral
$42
W7
$16.99
Medium Sand
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
MAC Cosmetics Studio Fix Powder Plus Foundation in NW35, against Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Light Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Powder Plus Foundation in NW35.
6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Huda Beauty Easy Blur Natural Airbrush Foundation in Toasted Coconut 240N, against Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Light Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Huda Beauty Easy Blur Natural Airbrush Foundation in Toasted Coconut 240N.
9 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix Powder Plus Foundation NW35
SephoraYour shade $41 at Ulta Beauty
Huda Beauty Easy Blur Natural Airbrush Foundation Toasted Coconut 240N
SephoraYour shade $41 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
