Amazonian Clay 16-Hour Full Coverage Foundation 44S Tan Sand dupes and alternatives Tarte
3.4 (2,267)·Deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$9Ulta Beauty(product price)$33 less (79%)4.3 (644)
Matches: Same matte finish· Same full coverage
Differences: Noticeably different swatch colour· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
68
Finish & visual result
89
Wear & performance
54
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel
$39Ulta Beauty(product price)$3 less (7%)4.3 (1,754)
Matches: Same warm undertone· Same matte finish· Both claim a blurring effect
Differences: Noticeably different swatch colour· Slightly lighter· Medium rather than full coverage
Score details
Shade match
67
Finish & visual result
93
Wear & performance
54
Skin suitability
60
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
Matches: Same matte finish· Same full coverage· No fragrance listed
Differences: Noticeably different swatch colour· No blurring effect claimed· No long-wear claim
Score details
Shade match
59
Finish & visual result
89
Wear & performance
40
Skin suitability
30
Visibly different colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily skin
Matches: Same matte finish· Both claim a blurring effect· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Slightly lighter· Olive rather than warm undertone
Score details
Shade match
55
Finish & visual result
70
Wear & performance
54
Skin suitability
100
Visibly different colour · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Slightly lighter · Olive rather than warm undertone · Light rather than full coverage · No long-wear claim · Does not claim not settling into lines
Retailer shade note: TAN WITH NEUTRAL OLIVE UNDERTONES
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Noticeably different swatch colour· Described as deep, yours as tan· Olive rather than warm undertone
Score details
Shade match
40
Finish & visual result
100
Wear & performance
58
Skin suitability
100
Visibly different colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Described as deep, yours as tan · Olive rather than warm undertone · Does not claim not settling into lines
Retailer shade note: D2 - Deep with warm undertones, and an olive tone
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as tan
The closest shade to Tarte Amazonian Clay 16-Hour Full Coverage Foundation 44S Tan Sand (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Clinique Acne Solutions Liquid Makeup Foundation in WN 122 Clove, against Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 44S Tan Sand. Every attribute compared, with its share of the score.
ComparedYour shade44S Tan SandClosest matchWN 122 CloveHow they compareScore
Shade match55% of overall89
Colour60%83#8d601c#875c27Close colourColour difference 3.2 (0 is identical)
Depth15%96DeepDeepSameDepth difference: 2.5
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared93
Finish35%100MatteMatteSameSame matte finish
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity30%4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyCombination, dry, oilyBoth marketed for combination/oily skin
Overall match 83/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$33 less (79%)
Sephora
