Light medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $40 at Ulta Beauty
Estée Lauder Futurist Skin Tint Serum Foundation SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$55View at Ulta Beauty
Macy's$55View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $40 at Ulta Beauty · lowest price $9.49 at CVS
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
CVS$9.49View at CVSUlta Beauty$10View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautySame priceMatches: Near-identical swatch colourSame matte finishBoth claim long-wearing
Differences: Light rather than medium coverageNo blurring effect claimed
Looks identical · Matte · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed
Medium confidence· Digital match
Clinique Almost Powder Makeup SPF 18 Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta Beauty
SephoraCosts $8 moreMatches: Near-identical swatch colourSame medium coverageClaims a skin-like finish
Differences: Neutral rather than cool undertoneNatural rather than matte finishContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Contains drying alcohol
Retailer shade note: light medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)$25.50 less (64%)Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage
Retailer shade note: fair shade with warm undertones
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14.50 · product priceView at Ulta Beauty
Target$25.41 less (64%)Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly lighterFull rather than medium coverage
Colour not compared · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetSephoraCosts $29 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same medium coverage
Differences: Natural rather than matte finishNot marketed for combination skinContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light, neutral pink
High confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraSephoraSame priceMatches: Near-identical swatch colourSame matte finishBoth claim long-wearing
Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)$16 less (40%)Matches: Near-identical swatch colourSame matte finishBoth claim long-wearing
Differences: Neutral rather than cool undertoneFull rather than medium coverageNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: for light skin w/ neutral undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$1 less (3%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Neutral rather than cool undertoneNo long-wear claimNot marketed for normal skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Not marketed for normal skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$1 less (3%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage
Retailer shade note: beige with neutral undertone for light skin
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$2 less (5%)Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed
Retailer shade note: fair (neutral)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)$24 less (60%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Neutral rather than cool undertoneNo long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty$25.60 less (64%)Matches: Near-identical swatch colourSame matte finishBoth claim long-wearing
Differences: Neutral rather than cool undertoneFull rather than medium coverageNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: for light skin w/ neutral undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.40View at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Very close colourSame cool undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishLight rather than medium coverageNo long-wear claim
Very close colour · Natural · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No long-wear claim
Retailer shade note: light medium with cool undertones
Medium confidence· Digital match
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$24 less (60%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Neutral rather than cool undertoneNo long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $20 moreMatches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneBuildable rather than medium coverageNot marketed for normal skin
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium skin with warm olive undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$60 · out of stockView at SephoraUlta Beauty(product price)Costs $14 moreMatches: Same cool undertoneSame matte finishBoth claim a blurring effect
Differences: Slightly lighterBuildable rather than medium coverage
Colour not compared · Matte · Buildable coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage
Retailer shade note: light with cool undertones
Low confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephoraCosts $4 moreMatches: Near-identical swatch colourSame medium coverageBoth claim long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty$21.01 less (53%)Matches: Near-identical swatch colourSame matte finishClaims transfer resistance
Differences: Full rather than medium coverageNo blurring effect claimedContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Walmart$28.03 less (70%)Matches: Near-identical swatch colourSame matte finishBoth claim long-wearing
Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta BeautyCosts $1 moreMatches: Near-identical swatch colourSame matte finishBoth claim long-wearing
Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: moderately fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Powder Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyMacy's$41View at Macy'sUlta Beauty$30 less (75%)Matches: Very close colourBoth claim long-wearing
Differences: Radiant rather than matte finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Radiant · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
L.A. Girl Pro Coverage Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyUlta Beauty$21.01 less (53%)Matches: Near-identical swatch colourSame medium coverage
Differences: Natural rather than matte finishNo blurring effect claimedNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Contains listed fragrance
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartUlta Beauty$18.99View at Ulta BeautyCVS$18.99View at CVS
Walgreens$19.99View at WalgreensSephoraCosts $29 moreMatches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect
Differences: Slightly warmer undertoneNatural rather than matte finishNot marketed for combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light, neutral peach
High confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraUlta BeautyCosts $15 moreMatches: Near-identical swatch colourAdds SPF 15
Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed
Looks identical · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed
Medium confidence· Digital match
Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beauty$55View at Ulta BeautySephoraCosts $10 moreMatches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect
Differences: Olive rather than cool undertoneNatural rather than matte finishNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than cool undertone · Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: Light-medium with olive undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage
Retailer shade note: fair to light skin tones with yellow undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraMacy's$45View at Macy'sUlta Beauty(product price)$21.01 less (53%)Matches: Near-identical swatch colourClaims transfer resistanceClaims colour stability
Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed
Looks identical · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $4 moreMatches: Near-identical swatch colourSame medium coverageBoth claim long-wearing
Differences: Olive rather than cool undertoneNatural rather than matte finishNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Olive rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: neutral olive
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)$1 less (3%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly warmer undertoneNo long-wear claimNot marketed for normal skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Not marketed for normal skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $23 moreMatches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance
Differences: Luminous rather than matte finishFull rather than medium coverageNo blurring effect claimed
Looks identical · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than matte finish · Full rather than medium coverage · No blurring effect claimed
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautyShowing 12 of 30 matches
The closest shade to Tarte Amazonian Clay Blurring Powder Foundation 20N light neutral (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Medium 4
$22
NW15
$30
4.75
$42
375 Latte
$15.99
Ecru 3.3
$39
3N Neutral
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 1C1 Cool Bone, against Tarte Amazonian Clay Blurring Powder Foundation in 20N light neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 1C1 Cool Bone.
2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
L.A. Girl Pro.Matte Foundation in Beige, against Tarte Amazonian Clay Blurring Powder Foundation in 20N light neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L.A. Girl Pro.Matte Foundation in Beige.
3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 1C1 Cool Bone
Ulta BeautyYour shade $40 at Ulta Beauty
L.A. Girl Pro.Matte Foundation Beige
Ulta BeautyYour shade $40 at Ulta Beauty · lowest price $9.49 at CVS
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
