Medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $40 at Sephora
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Target$25.41 less (64%)Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing
Differences: Full rather than medium coverage
Colour not compared · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetSephoraCosts $10 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: Medium with cool undertones
High confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Same cool undertoneSame medium coverageBoth claim a blurring effect
Differences: Natural rather than matte finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: medium cool
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Slightly lighterNatural rather than matte finishNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: Medium Deep with pink peach undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraUlta Beauty(product price)Costs $29 moreMatches: Same matte finishBoth claim a blurring effectClaims a lightweight feel
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageContains listed fragrance
Close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Contains listed fragrance
Retailer shade note: intense dark-medium shade, neutral undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta BeautyCosts $29 moreMatches: Same matte finishBoth claim a blurring effectClaims a lightweight feel
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageContains listed fragrance
Close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Contains listed fragrance
Retailer shade note: very intense dark-medium shade, neutral undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$69View at Ulta BeautyUlta BeautyCosts $2 moreMatches: Same cool undertoneSame matte finishClaims transfer resistance
Differences: Full rather than medium coverageNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed
Retailer shade note: for medium-tan cool skin with a rosy hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta BeautyCosts $1 moreMatches: Very close colourSame matte finishBoth claim long-wearing
Differences: Light rather than medium coverageNo blurring effect claimedNot marketed for normal skin
Very close colour · Matte · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · Not marketed for normal skin
Medium confidence· Digital match
Clinique Stay-Matte Sheer Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta Beauty
Macy's$41View at Macy'sSephoraCosts $24 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimedNot marketed for normal skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: medium
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beautyfrom $64 · product priceView at Ulta BeautyMacy's$64View at Macy'sUlta BeautyCosts $2 moreMatches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Slightly deeperFull rather than medium coverageNo long-wear claim
Close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · No long-wear claim
Retailer shade note: cool undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraCosts $8 moreMatches: Same medium coverageClaims a skin-like finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than matte finishContains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Contains drying alcohol
Retailer shade note: medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $2 moreMatches: Same cool undertoneSame matte finishClaims transfer resistance
Differences: Full rather than medium coverageNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed
Retailer shade note: for tan cool skin with a rosy hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $12 moreMatches: Same medium coverageBoth claim a blurring effectBoth claim long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishNot marketed for combination/oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)$15 less (38%)Matches: Same cool undertoneSame matte finishClaims transfer resistance
Differences: Full rather than medium coverageNo blurring effect claimedContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: medium deep with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta Beauty
Walmart$28.03 less (70%)Matches: Same matte finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneFull rather than medium coverageNo long-wear claim
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No long-wear claim
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartSephoraCosts $12 moreMatches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect
Differences: Slightly warmer undertoneNatural rather than matte finishNot marketed for combination/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with peach undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$2 less (5%)Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly warmer undertoneLight rather than medium coverage
Close colour · Matte · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage
Retailer shade note: Laura's shade! for medium skin
Medium confidence· Digital match
Laura Geller Baked Balance-n-Brighten Color Correcting Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beauty$38View at Ulta BeautyUlta BeautyCosts $32 moreMatches: Near-identical swatch colourSame medium coverageClaims a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautySephoraCosts $10 moreMatches: Same medium coverageBoth claim a blurring effectClaims a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than matte finishNot marketed for oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: Medium-deep with neutral undertones
High confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)$2 less (5%)Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly warmer undertoneFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage
Retailer shade note: medium with peach undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyUlta BeautyCosts $29 moreMatches: Same cool undertoneBoth claim long-wearing
Differences: Slightly lighterRadiant rather than matte finishLight rather than medium coverage
Close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: intense medium shade, rosy undertone
Medium confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beauty$69View at Ulta BeautyUlta Beauty(product price)Costs $10 moreMatches: Very close colourSame cool undertoneClaims a lightweight feel
Differences: Buildable rather than medium coverageNo blurring effect claimedNo long-wear claim
Very close colour · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than medium coverage · No blurring effect claimed · No long-wear claim · Not marketed for normal/combination/oily skin
Retailer shade note: tan shade, cool undertone
Medium confidence· Digital match
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Same cool undertoneSame medium coverageClaims a skin-like finish
Differences: Slightly lighterRadiant rather than matte finishContains listed fragrance
Close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Radiant rather than matte finish · Contains listed fragrance
Retailer shade note: medium with cool undertone
Medium confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$24 less (60%)Matches: Same matte finishSame medium coverageClaims a skin-like finish
Differences: Neutral rather than cool undertoneNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty(product price)$1 less (3%)Matches: Same matte finishSame medium coverageBoth claim a blurring effect
Differences: Slightly warmer undertoneNo long-wear claimNot marketed for normal skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Not marketed for normal skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty$19 less (48%)Matches: Claims a skin-like finishBoth claim long-wearingClaims a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta BeautyTarget$30View at TargetSephoraCosts $5 moreMatches: Same medium coverageClaims a skin-like finishBoth claim a blurring effect
Differences: Slightly warmer undertoneNatural rather than matte finishNot marketed for oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: Medium Deep with neutral peach undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraUlta Beauty(product price)$24 less (60%)Matches: Same medium coverageBoth claim a blurring effect
Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to Tarte Amazonian Clay Blurring Powder Foundation 36N Medium-Tan Neutral (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Perfect Beige
$12.99
Chestnut
390C
$24
Medium
$12
4C
$38
32 Tan Bronze
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Cool, against Tarte Amazonian Clay Blurring Powder Foundation in 36N Medium-Tan Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Cool.
5 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
Hourglass Ambient Soft Glow Foundation in 9.5, against Tarte Amazonian Clay Blurring Powder Foundation in 36N Medium-Tan Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Ambient Soft Glow Foundation in 9.5.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
Ulta Beauty Collection Adjustable Coverage Powder Foundation Tan Cool
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
Hourglass Ambient Soft Glow Foundation 9.5
SephoraYour shade $40 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
