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Babassu Foundcealer Dewy Foundation SPF 20 44S Tan Sand dupes and alternatives Tarte

Medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches without talc.

Closest shade match: NARS Natural Radiant Longwear Foundation Moorea - Medium Dark 2.3

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
44S Tan SandChange shade
Depth and undertone: Medium · Warm · golden
Finish and coverage: Radiant · Buildable coverage
The match
NARS
Moorea - Medium Dark 2.3
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Full coverage
Shade match
98out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $13 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 550 Martinique

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
44S Tan SandChange shade
Depth and undertone: Medium · Warm · golden
Finish and coverage: Radiant · Buildable coverage
The match
Juvia's Place
550 Martinique
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Medium coverage
Overall match
90out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$18 less (43%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    Y10
    Shade match 96
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Medium rather than buildable coverageDoes not claim a lightweight feelNot marketed for combination/oily skin

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: tan yellow

    Medium confidence· Digital match

    View match
  2. #4 · Juvia's Place

    I am Magic Natural Radiance Foundation

    530 Ibiza
    Shade match 90
    $14.40$24Ulta BeautyUlta Beauty$27.60 less (66%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Medium rather than buildable coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  3. #5 · Estée Lauder

    Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15

    4W1 Honey Bronze
    Shade match 96
    $55Ulta BeautyUlta BeautyCosts $13 more

    Matches: Very close colourSame warm undertoneBoth claim 12-hour wear

    Differences: Natural rather than radiant finishFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    Medium W220
    Shade match 96
    $16.99CVSCVS$25.01 less (60%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than buildable coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  5. #7 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Toffee 420G
    Shade match 97
    $37SephoraSephora$5 less (12%)

    Matches: Near-identical swatch colourSame warm undertoneSame buildable coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: Tan skin with a golden undertone

    Medium confidence· Digital match

    View match
  6. #8 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Tan Warm
    Shade match 84
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame radiant finishClaims transfer resistance

    Differences: Olive rather than warm undertoneFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than warm undertone · Full rather than buildable coverage · Does not claim not settling into lines · No SPF

    Retailer shade note: medium tan with golden to olive undertone for medium to light tan skin

    Medium confidence· Digital match

    View match
  7. #9 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Medium Tan 19 Olive
    Shade match 87
    $41Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Olive rather than warm undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    91
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No SPF

    Retailer shade note: medium tan olive

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    500 Honey Bisque
    Shade match 97
    $18.99Ulta BeautyUlta Beauty(product price)$23.01 less (55%)

    Matches: Near-identical swatch colourSame warm undertoneClaims transfer resistance

    Differences: Natural rather than radiant finishFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    67
    Wear & performance
    43
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #11 · Kylie Cosmetics

    Natural Blur Powder Foundation

    8W
    Shade match 93
    $38Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Slightly lighterMatte rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    89
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Matte rather than radiant finish · Medium rather than buildable coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: tan with warm peachy undertones

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    485 Golden Sun
    Shade match 95
    $18.99Ulta BeautyUlta Beauty(product price)$23.01 less (55%)

    Matches: Very close colourSame warm undertoneClaims transfer resistance

    Differences: Natural rather than radiant finishFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    43
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. #13 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Creme Caramel 355W
    Shade match 89
    $37SephoraSephora$5 less (12%)

    Matches: Near-identical swatch colourSame buildable coverageClaims a blurring effect

    Differences: Olive rather than warm undertoneNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: Medium-Tan skin with neutral-olive undertones

    Medium confidence· Digital match

    View match
  12. #14 · Maybelline

    Fit Me Matte + Poreless Foundation

    Golden Caramel 332
    Shade match 94
    $11.99Ulta BeautyUlta Beauty(product price)$30.01 less (71%)

    Matches: Very close colourSame warm undertoneBoth claim 12-hour wear

    Differences: Matte rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    53
    Wear & performance
    82
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  13. #15 · NARS

    Light Reflecting Foundation

    Tahoe
    Shade match 88
    $55SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: MD2 - Medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    10 Neutral
    Shade match 87
    $52Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourClaims a blurring effectBoth claim 16-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · NARS

    Natural Radiant Longwear Foundation

    Tahoe - Medium Dark 2
    Shade match 90
    $55SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourBoth claim 16-hour wearClaims transfer resistance

    Differences: Olive rather than warm undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    65
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: MD2 - medium-deep with warm undertones, and an olive tone

    Medium confidence· Digital match

    View match
  16. #18 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Tan
    Shade match 85
    $41Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishLight rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Light rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: tan with a neutral undertone

    Medium confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    110 Classic Tan
    Shade match 86
    $18.99Ulta BeautyUlta Beauty$23.01 less (55%)

    Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol

    Low confidence· Digital match

    View match
  18. #20 · Ulta Beauty Collection

    Complexion Crush Foundation

    Medium To Tan Peach
    Shade match 96
    $16Ulta BeautyUlta Beauty(product price)$26 less (62%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    48
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · No SPF

    Medium confidence· Digital match

    View match
  19. #21 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Gingerbread 430N
    Shade match 86
    $37SephoraSephora$5 less (12%)

    Matches: Very close colourSame buildable coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: Tan skin with a golden-neutral undertone

    Medium confidence· Digital match

    View match
  20. #22 · CoverGirl

    Simply Ageless Skin Perfector Essence Foundation

    Medium Tan
    Shade match 93
    $21.49Ulta BeautyUlta Beauty$20.51 less (49%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Natural rather than radiant finishLight rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  21. #23 · MERIT

    The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Buff
    Shade match 76
    $38SephoraSephora$4 less (10%)

    Matches: Very close colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    76
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: medium-deep (cool)

    Medium confidence· Digital match

    View match
  22. #24 · bareMinerals

    BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Medium 35 Warm
    Shade match 94
    $42SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneClaims transfer resistance

    Differences: Matte rather than radiant finishFull rather than buildable coverageNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    43
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · No SPF

    Retailer shade note: for medium-tan warm skin with a golden hue

    Medium confidence· Digital match

    View match
  23. #25 · Kylie Cosmetics

    Natural Blur Powder Foundation

    6N
    Shade match 85
    $38Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Very close colourClaims a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    89
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Medium rather than buildable coverage · Not marketed for sensitive skin · No SPF

    Retailer shade note: medium tan with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 23 matches

Looking for a concealer in your shade?

The closest shade to Tarte Babassu Foundcealer Dewy Foundation SPF 20 44S Tan Sand (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  2. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Very close colour
    • Medium · Warm · golden undertone

    $24

    SephoraView at Sephora
  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3Y52

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3Y52

    • Very close colour
    • Medium · Warm · golden undertone

    $35

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4W

    • Very close colour
    • Medium · Warm · golden undertone

    $38

    SephoraView at Sephora
  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    10.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 10.5 Tan

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    370

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 370

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Natural Radiant Longwear Foundation in Moorea - Medium Dark 2.3, against Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 44S Tan Sand. Every attribute compared, with its share of the score.

ComparedYour shade44S Tan SandClosest shade matchMoorea - Medium Dark 2.3Score
Shade match55% of overall98
Colour98#d3985f#d29a62Looks identicalColour difference 0.8 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.6
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 84/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Radiant Longwear Foundation in Moorea - Medium Dark 2.3.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Full rather than buildable coverage
  • Both claim 16-hour wear
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • Does not claim not settling into lines
  • Not marketed for oily/sensitive skin
  • No SPF

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 20Not listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Juvia's Place I am Magic Natural Radiance Foundation in 550 Martinique, against Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 44S Tan Sand. Every attribute compared, with its share of the score.

ComparedYour shade44S Tan SandClosest overall alternative550 MartiniqueScore
Shade match55% of overall94
Colour91#d3985f#d59d6bVery close colourColour difference 2.1 (0 is identical)
Depth96MediumMedium lightCloseDepth difference: 2.3
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 90/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 550 Martinique.

Same or better

  • $18 less
  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Medium rather than buildable coverage

Different

  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula
  • No SPF

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 20Not listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

NARS Natural Radiant Longwear Foundation Moorea - Medium Dark 2.3

Best price
$55SephoraSephora
Costs $13 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Juvia's Place I am Magic Natural Radiance Foundation 550 Martinique

Match price
$24Ulta BeautyUlta Beauty
$18 less (43%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.