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Face Tape Full Coverage Foundation 37N Medium-Tan Neutral dupes and alternatives Tarte

Medium light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol3Vegan2Cruelty-free2Oil-free0With SPF1Mineral2

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Only showing matches in stick form.

  • 8 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 18N Hawthorn

The equivalent shade and the most similar foundation overall.

Your shade
Tarte
37N Medium-Tan NeutralChange shade
Depth and undertone: Medium light · Cool
Finish and coverage: Matte · Full coverage
The match
ILIA
18N Hawthorn
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
81out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
73
Wear (Wear & performance)
72
Skin (Skin suitability)
60
Shade match
89out of 100
Colour
96
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $8 more

Your shade $42 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    20N Iroko
    Shade match 86
    $50SephoraSephoraCosts $8 more

    Matches: Very close colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 77
    $14.59TargetTarget$27.41 less (65%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 37N Medium-Tan Neutral (Medium light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    38N medium-tan neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 38N medium-tan neutral

    • Very close colour
    • Medium light · Cool undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Apricot 5.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Apricot 5.5

    • Looks identical
    • Medium light · Cool · rosy undertone

    $39

    SephoraView at Sephora
  2. Rare Beauty Liquid Touch Brightening Concealer

    350C

    Rare Beauty Liquid Touch Brightening Concealer, shade 350C

    • Very close colour
    • Medium light · Cool · pink undertone

    $24

    SephoraView at Sephora
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    9 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9 Tan

    • Very close colour
    • Medium light · Cool undertone

    $36

    SephoraView at Sephora
  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Tan Walnut

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Walnut

    • Very close colour
    • Medium light · Neutral · neutral pink undertone

    $8

    Ulta BeautyView at Ulta Beauty
  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.25

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.25

    • Close colour
    • Light medium · Cool · pink undertone

    $42

    SephoraView at Sephora
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32.0 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32.0 Tan Bronze

    • Close colour
    • Medium light · Cool undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 18N Hawthorn, against Tarte Face Tape Full Coverage Foundation in 37N Medium-Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shade37N Medium-Tan NeutralClosest match18N HawthornScore
Shade match55% of overall89
Colour96#dca07b#d99f7eLooks identicalColour difference 1.2 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.8
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared72
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, combination, sensitiveBoth marketed for normal/​combination skin
Overall match 81/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 18N Hawthorn.

Same or better

  • Near-identical swatch colour
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than cool undertone
  • Natural finish instead of matte
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Not marketed for oily skin

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs none
View full match

Where to buy 18N Hawthorn

Best price
$50SephoraSephora
Costs $8 more

Your shade $42 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.