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Face Tape Full Coverage Foundation 27B Light-Medium Beige dupes and alternatives Tarte

Light medium · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol4Vegan2Cruelty-free2Oil-free0With SPF1Mineral0

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Only showing matches in stick form.

  • 8 matches have no formulation listed and are not shown.

Closest shade match: Essence Foundation Stick 170

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
27B Light-Medium BeigeChange shade
Depth and undertone: Light medium · Cool · pink
Finish and coverage: Matte · Full coverage
The match
Essence
170
Depth and undertone: Light · Cool · rosy
Finish and coverage: Matte · Medium coverage
Shade match
94out of 100
Colour
92
Depth
94
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$6.99Ulta BeautyUlta Beauty
$35.01 less (83%)

Your shade $42 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Lancôme Teint Idôle Ultra Wear Foundation Stick 220 Buff

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
27B Light-Medium BeigeChange shade
Depth and undertone: Light medium · Cool · pink
Finish and coverage: Matte · Full coverage
The match
Lancôme
220 Buff
Depth and undertone: Light medium
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
88
Wear (Wear & performance)
58
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$50Ulta BeautyUlta Beauty
Costs $8 more

Your shade $42 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 80
    $14.59TargetTarget$27.41 less (65%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  2. #4 · Hourglass

    Vanish Seamless Finish Foundation Stick

    7.5 Nude
    Shade match 87
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourSame full coverageBoth claim 12-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: light medium, neutral undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 27B Light-Medium Beige (Light medium · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    29N light-medium

    Tarte Shape Tape Full Coverage Matte Concealer, shade 29N light-medium

    • Slight colour difference
    • Light · Cool undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Very close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    4.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 4.75

    • Very close colour
    • Light medium · Cool · pink undertone

    $42

    SephoraView at Sephora
  3. Dior Forever Skin Correct Full-Coverage Concealer

    3CR Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3CR Cool Rosy

    • Very close colour
    • Light · Cool · pink undertone

    $42

    Ulta BeautyView at Ulta Beauty
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Pearl 4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4

    • Very close colour
    • Light medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Marmalade 3.3 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Marmalade 3.3 Beige

    • Very close colour
    • Light · Cool · pink undertone

    $31

    SephoraView at Sephora
  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW20

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW20

    • Very close colour
    • Light · Cool · rosy undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Essence Foundation Stick in 170, against Tarte Face Tape Full Coverage Foundation in 27B Light-Medium Beige. Every attribute compared, with its share of the score.

ComparedYour shade27B Light-Medium BeigeClosest shade match170Score
Shade match55% of overall94
Colour92#e4ad8e#e9b498Very close colourColour difference 2.0 (0 is identical)
Depth94Light mediumLightCloseDepth difference: 3.4
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone100Cool · pinkCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Essence Foundation Stick in 170.

Same or better

  • $35.01 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Medium rather than full coverage
  • No fragrance listed

Different

  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconemoderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate
View full match

Why the closest overall alternative works

Lancôme Teint Idôle Ultra Wear Foundation Stick in 220 Buff, against Tarte Face Tape Full Coverage Foundation in 27B Light-Medium Beige. Every attribute compared, with its share of the score.

ComparedYour shade27B Light-Medium BeigeClosest overall alternative220 BuffScore
Shade match55% of overall89
Colour95#e4ad8e#e4b195Looks identicalColour difference 1.4 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.6
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone70Cool · pinkUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared58
Longevity2012-hour wear44-hour wearDifferent44-hour wear claimed against 12-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyCombination, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idôle Ultra Wear Foundation Stick in 220 Buff.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Essence Foundation Stick 170

Match price
$6.99Ulta BeautyUlta Beauty
$35.01 less (83%)

Your shade $42 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Lancôme Teint Idôle Ultra Wear Foundation Stick 220 Buff

Best price
$50Ulta BeautyUlta Beauty
Costs $8 more

Your shade $42 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.