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Face Tape Full Coverage Foundation 42S Tan Sand dupes and alternatives Tarte

Medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in liquid form.

  • 10 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Jane Iredale Beyond Matte Liquid Foundation M10

The equivalent shade and the most similar foundation overall.

Match price
$54Ulta BeautyUlta Beauty
Costs $12 more

Your shade $42 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 97
    $40SephoraSephora$2 less (5%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for medium to tan skin with warm yellow undertones

    Medium confidence· Digital match

    View match
  2. Shade match 95
    $40SephoraSephora$2 less (5%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for tan skin with warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · Jane Iredale

    Beyond Matte Liquid Foundation

    M9
    Shade match 90
    $54Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Does not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: medium to dark w/ gold/brown undertones

    Medium confidence· Digital match

    View match
  4. Shade match 93
    $40SephoraSephora$2 less (5%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  5. Shade match 95
    $45Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for medium deep warm skin with a golden hue

    Medium confidence· Digital match

    View match
  6. #7 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 76 Toasted Wheat
    Shade match 91
    $39Ulta BeautyUlta Beauty$3 less (7%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    93
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #8 · Maybelline

    Fit Me Matte + Poreless Foundation

    Toffee 330
    Shade match 92
    $11.99Ulta BeautyUlta Beauty(product price)$30.01 less (71%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    74
    Wear & performance
    72
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. #9 · NARS

    Natural Radiant Longwear Foundation

    Huahine - Medium Dark 2.6
    Shade match 90
    $55SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame full coverageBoth claim 16-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    79
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: MD2.6 - medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 90
    $47SephoraSephoraCosts $5 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Olive rather than warm undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: tan with warm-olive undertones

    Medium confidence· Digital match

    View match
  10. #11 · NARS

    Natural Radiant Longwear Foundation

    Cadiz - Medium Dark 3
    Shade match 88
    $55SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame full coverageBoth claim 16-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    79
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: MD3 - medium-deep with neutral undertones, and a golden tone

    Medium confidence· Digital match

    View match
  11. #12 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Honey (C-066)
    Shade match 77
    $58Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame matte finishBoth claim transfer resistance

    Differences: Slightly cooler undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    74
    Wear & performance
    89
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: medium to dark, cool undertones

    Medium confidence· Digital match

    View match
  12. Shade match 77
    $53SephoraSephoraCosts $11 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    77
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Red Undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 42S Tan Sand (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    47H tan-deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 47H tan-deep honey

    • Slight colour difference
    • Medium · Warm · peach undertone

    $32

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $31

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.5 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.5 W

    • Very close colour
    • Medium · Warm · peach undertone

    $32

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    400

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 400

    • Very close colour
    • Medium · Warm undertone

    $30

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11.5 Tan

    • Very close colour
    • Medium light · Warm undertone

    $36

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $12

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4W

    • Very close colour
    • Medium · Warm · golden undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Jane Iredale Beyond Matte Liquid Foundation in M10, against Tarte Face Tape Full Coverage Foundation in 42S Tan Sand. Every attribute compared, with its share of the score.

ComparedYour shade42S Tan SandClosest matchM10Score
Shade match55% of overall97
Colour96#d69562#d3915dLooks identicalColour difference 1.2 (0 is identical)
Depth97MediumMediumSameDepth difference: 2.0
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyCombination, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 93/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Beyond Matte Liquid Foundation in M10.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Does not claim transfer resistance
  • Does not claim not settling into lines

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy M10

Match price
$54Ulta BeautyUlta Beauty
Costs $12 more

Your shade $42 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.