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Face Tape Full Coverage Foundation 53S Deep Sand dupes and alternatives Tarte

Deep tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol6Vegan2Cruelty-free4Oil-free4With SPF5Mineral0

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Only showing matches in liquid form.

  • 13 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 390

The equivalent shade and the most similar foundation overall.

Your shade
Tarte
53S Deep SandChange shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Fenty Beauty
390
Depth and undertone: Deep tan · Warm · yellow
Finish and coverage: Matte · Full coverage
Overall match
89out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
89
Wear (Wear & performance)
65
Skin (Skin suitability)
100
Shade match
95out of 100
Colour
93
Depth
99
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
$2 less (5%)

Your shade $42 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    510N
    Shade match 94
    $53SephoraSephoraCosts $11 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Not marketed for combination skinContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    88
    Wear & performance
    77
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Deep with Peachy Undertones

    High confidence· Digital match

    View match
  2. #3 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    420
    Shade match 94
    $40SephoraSephora$2 less (5%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for tan to deep skin with warm undertones

    High confidence· Digital match

    View match
  3. #4 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC47
    Shade match 94
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: deep with peachy golden undertones

    High confidence· Digital match

    View match
  4. #5 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    Hazelnut
    Shade match 89
    $9.92WalmartWalmart$32.08 less (76%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Does not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  5. #6 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    40 Deep Neutral
    Shade match 90
    $38SephoraSephora$4 less (10%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    73
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: neutral peach

    High confidence· Digital match

    View match
  6. #7 · Clinique

    Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    WN 120 Pecan
    Shade match 91
    $49Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No blurring effect claimedDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    39
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  7. #8 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Deep 50 Neutral
    Shade match 87
    $45Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for deep neutral skin with a subtle red hue

    High confidence· Digital match

    View match
  8. #9 · Lancôme

    Teint Idole Ultra Wear Care and Glow Foundation

    515N
    Shade match 92
    $53Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Very close colourSame warm undertoneBoth claim transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    52
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: deep with warm golden undertones

    High confidence· Digital match

    View match
  9. #10 · Lancôme

    Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    460 Suede C
    Shade match 90
    $63Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Luminous rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    45
    Wear & performance
    75
    Skin suitability
    84

    Looks identical · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than matte finish · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Face Tape Full Coverage Foundation 53S Deep Sand (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Shape Tape Full Coverage Matte Concealer

    49W tan-deep warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 49W tan-deep warm

    • Very close colour
    • Deep tan · Warm undertone

    $32

    SephoraView at Sephora

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $31

    Ulta BeautyView at Ulta Beauty
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Umber 9

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Umber 9

    • Very close colour
    • Deep tan · Warm · peach undertone

    $39

    SephoraView at Sephora
  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.2 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.2 W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    14.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 14.5 Deep

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Looks identical
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden

    • Close colour
    • Deep tan · Warm · golden undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 390, against Tarte Face Tape Full Coverage Foundation in 53S Deep Sand. Every attribute compared, with its share of the score.

ComparedYour shade53S Deep SandClosest match390Score
Shade match55% of overall95
Colour93#ae673b#ae6a39Very close colourColour difference 1.9 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.9
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 390.

Same or better

  • $2 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim not settling into lines

Different

  • No blurring effect claimed
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy 390

Best price
$40SephoraSephora
$2 less (5%)

Your shade $42 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.