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Fake Awake Eye Highlight electric blue dupes and alternatives Tarte

Blue · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

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14 matches

Must beWaterproof28

Closest shade match: Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil Roxy

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Tarte
electric blueChange shade
Form and tip: Gel
Wear claims: Waterproof
The match
Urban Decay
Roxy
Form and tip: Pencil · Pencil
Wear claims: Waterproof · Smudge resistant

Format: pencil. Not compared: tip, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
88out of 100
Colour
80
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$23SephoraSephora
$1 less (4%)

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Clinique High Impact Gel Tech Eyeliner Deep Denim

The most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

Your shade
Tarte
electric blueChange shade
Form and tip: Gel
Wear claims: Waterproof
The match
Clinique
Deep Denim
Form and tip: Gel
Wear claims: Waterproof · Smudge resistant · 24 hour wear

Not compared: tip, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
95out of 100
Form (Form & tip)
100
Formula
100
Wear (Wear claims)
100
Medium confidence· Digital matchWhy it matches
Best price
$29Ulta BeautyUlta Beauty
Costs $5 more

Your shade $24 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Not compared: tip, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Stila

    Stay All Day Smudge & Set Waterproof Gel Eye Liner

    Electric Lapis
    Shade match 61
    $24Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same form: gelSame texture: gelSame finish: metallic

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    100

    Not compared: tip, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: electric blue shimmer

    Medium confidence· Digital match

    View match
  2. #4 · Fenty Beauty

    Fine Linez Precision Gel Eyeliner

    The Navy
    Shade match 67
    $26SephoraSephoraCosts $2 more

    Matches: Same form: gelSame texture: gelSame waterproof: claimed

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    100

    Not compared: tip, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Retailer shade note: navy

    Medium confidence· Digital match

    View match
  3. #5 · Bobbi Brown

    Long-Wear Waterproof Gel Eyeliner

    Denim Shimmer Ink
    Shade match 27
    $37SephoraSephoraCosts $13 more

    Matches: Same form: gelSame texture: gelSame waterproof: claimed

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    100

    Not compared: tip, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Retailer shade note: a true navy, shimmer

    Medium confidence· Digital match

    View match
  4. #6 · Maybelline

    Eye Studio Lasting Drama Gel Eyeliner

    Brown
    Shade match 15
    $10.99Ulta BeautyUlta Beauty$13.01 less (54%)

    Matches: Same form: gelSame texture: gelSame waterproof: claimed

    Differences: Not sold in your colourMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    100

    Not compared: tip, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Matte rather than metallic

    Medium confidence· Digital match

    View match
  5. #7 · Too Faced

    Killer Liner 36 Hour Waterproof Gel Eyeliner

    Killer Chocolate
    Shade match 14
    $27SephoraSephoraCosts $3 more

    Matches: Same form: gelSame texture: gelSame waterproof: claimed

    Differences: Not sold in your colourMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    100

    Not compared: tip, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Matte rather than metallic

    Retailer shade note: rich mahogany brown

    Medium confidence· Digital match

    View match
  6. #8 · Anastasia Beverly Hills

    Darkside Waterproof Gel Matte Eyeliner

    Intense Black
    Shade match 12
    $18Ulta BeautyUlta Beauty$6 less (25%)

    Matches: Same form: gelSame texture: gelSame waterproof: claimed

    Differences: Not sold in your colourMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    100

    Not compared: tip, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Matte rather than metallic

    Retailer shade note: black matte finish

    Medium confidence· Digital match

    View match
  7. #9 · IT Cosmetics

    Superhero No-Tug Sharpenable Gel Eyeliner

    Fantastic Espresso
    Shade match 8
    $24Ulta BeautyUlta BeautySame price

    Matches: Same form: gelSame texture: gelSame waterproof: claimed

    Differences: Not sold in your colourMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    100

    Not compared: tip, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Matte rather than metallic

    Retailer shade note: rich dark brown

    Medium confidence· Digital match

    View match
  8. #10 · Rare Beauty

    Perfect Strokes Longwear Gel Eyeliner

    True Black
    Shade match 6
    $21SephoraSephora$3 less (13%)

    Matches: Same form: gelSame texture: gelSame waterproof: claimed

    Differences: Not sold in your colourMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    100

    Not compared: tip, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Matte rather than metallic

    Retailer shade note: black

    Medium confidence· Digital match

    View match
  9. #11 · ColourPop

    Multichrome BFF Crème Gel Liner

    Ventura Blvd
    Shade match 49
    $9Ulta BeautyUlta Beauty$15 less (63%)

    Matches: Same form: gelSame finish: metallicSame waterproof: claimed

    Differences: Creamy rather than gel

    Score details
    Form & tip
    100
    Formula
    64
    Wear claims
    100

    Not compared: tip, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel

    Retailer shade note: vivid metallic cobalt blue flipping to teal to purple

    Medium confidence· Digital match

    View match
  10. #12 · ColourPop

    BFF Crème Gel Liner

    Prance
    Shade match 26
    $8Ulta BeautyUlta Beauty$16 less (67%)

    Matches: Same form: gelSame finish: metallicSame waterproof: claimed

    Differences: Creamy rather than gel

    Score details
    Form & tip
    100
    Formula
    64
    Wear claims
    100

    Not compared: tip, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel

    Retailer shade note: matte bright periwinkle blue

    Medium confidence· Digital match

    View match
  11. #13 · Patrick Ta

    Major Dimension Precision Gel Eyeliner

    Cream
    Shade match 0
    $27SephoraSephoraCosts $3 more

    Matches: Same form: gelSame texture: gel

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    not scored yet

    Not compared: tip, finish, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: soft cream

    Medium confidence· Digital match

    View match
  12. #14 · KVD Beauty

    Super Pomade Vegan Eyeliner, Shadow & Brow Pigment

    Satellite Blue
    Shade match 26
    $25Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same form: gelSame waterproof: claimed

    Differences: Creamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    100

    Not compared: tip, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel · Matte rather than metallic

    Retailer shade note: electric blue

    Medium confidence· Digital match

    View match
  13. #15 · Anastasia Beverly Hills

    Black Waterproof Crème Color Eyeliner & Eyeshadow

    Jet
    Shade match 6
    $22Ulta BeautyUlta Beauty$2 less (8%)

    Matches: Same form: gelSame waterproof: claimed

    Differences: Not sold in your colourCreamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    100

    Not compared: tip, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Creamy rather than gel · Matte rather than metallic

    Retailer shade note: black, matte finish

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

See 17 in other formats

Why the closest shade match works

Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil in Roxy, against Tarte Fake Awake Eye Highlight in electric blue. Every attribute compared, with its share of the score.

ComparedYour shadeelectric blueClosest shade matchRoxyScore
Form & tip45% of overall55
Form55GelPencilSome differencePencil rather than gel
Tipnot comparableNot listedPencilNot comparableTip not listed for one product
Formula30% of overall34
Texture40GelCreamySome differenceCreamy rather than gel
Finish25MetallicMatteDifferentMatte rather than metallic
Wear claims25% of overall100
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Smudge resistancenot comparableNot listedClaimedNot comparableSmudge resistance not listed for one product
Longevitynot comparableNot listed16-hour wearNot comparableA wear time not listed for one product
Overall match 60/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil in Roxy.

Same or better

  • Same waterproof: claimed

Different

  • Pencil rather than gel
  • Creamy rather than gel
  • Matte rather than metallic

Not compared

  • Tip: not listed for one
  • Smudge resistance: not listed for one
  • Longevity: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Clinique High Impact Gel Tech Eyeliner in Deep Denim, against Tarte Fake Awake Eye Highlight in electric blue. Every attribute compared, with its share of the score.

ComparedYour shadeelectric blueClosest overall alternativeDeep DenimScore
Form & tip45% of overall100
Form100GelGelSameSame form
Tipnot comparableNot listedNot listedNot comparableNeither product lists tip
Formula30% of overall100
Texture100GelGelSameSame texture
Finish100MetallicMetallicSameSame finish
Wear claims25% of overall100
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Smudge resistancenot comparableNot listedClaimedNot comparableSmudge resistance not listed for one product
Longevitynot comparableNot listed24-hour wearNot comparableA wear time not listed for one product
Overall match 95/100Shade match 72/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique High Impact Gel Tech Eyeliner in Deep Denim.

Same or better

  • Same form: gel
  • Same texture: gel
  • Same finish: metallic
  • Same waterproof: claimed

Not compared

  • Tip: not listed for either
  • Smudge resistance: not listed for one
  • Longevity: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil Roxy

Best price
$23SephoraSephora
$1 less (4%)

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Clinique High Impact Gel Tech Eyeliner Deep Denim

Best price
$29Ulta BeautyUlta Beauty
Costs $5 more

Your shade $24 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.