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Maracuja Juicy Lip Liner Rosy Brown dupes and alternatives Tarte

Brown · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Closest shade matchClosest overall alternative: Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil Warm Brown

The equivalent shade and the most similar lip liner overall.

Your shade
Tarte
Rosy BrownChange shade
Colour family, undertone and depth: Brown · Cool · Medium
Finish and opacity: —
The match
Huda Beauty
Warm Brown
Colour family, undertone and depth: Brown · Warm · Medium
Finish and opacity: Matte · Opaque
Overall match
79out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
50
Wear (Wear & performance)
67
Comfort (Comfort & suitability)
70
Shade match
90out of 100
Colour
97
Depth
100
Undertone (Undertone and colour family)
57
Medium confidence· Digital matchWhy it matches
Best price
$23SephoraSephora
Same price

Your shade $23 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L.A. Girl

    Ultimate Lip Intense Stay Auto Lipliner

    Keep It Spicy
    Shade match 89
    $6Ulta BeautyUlta Beauty$17 less (74%)

    Matches: Very close colourSame cool undertoneBoth claim smudge and transfer

    Differences: Nude rather than brownLong-wearing rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Nude rather than brown · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  2. Shade match 84
    $24SephoraSephoraCosts $1 more

    Matches: Same cool undertoneBoth claim smudge and transferBoth claim hydration

    Differences: Mauve rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    100

    Close colour · Satin

    Ingredients (not scored): 17% ingredient overlap

    Differences: Mauve rather than brown · Long-wearing rather than not listed (longevity)

    Retailer shade note: cool rosy mauve

    Medium confidence· Digital match

    View match
  3. Shade match 90
    $28Ulta BeautyUlta BeautyCosts $5 more

    Matches: Very close colourSame cool undertoneSame format and precision: pencil

    Differences: Nude rather than brownLong-wearing rather than not listed (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    100

    Very close colour · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Nude rather than brown · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer

    Retailer shade note: soft rosy nude

    Medium confidence· Digital match

    View match
  4. Shade match 84
    $18Ulta BeautyUlta Beauty$5 less (22%)

    Matches: Very close colourSame cool undertoneSame format and precision: pencil

    Differences: Berry rather than brownDoes not claim smudge and transfer

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    100

    Very close colour · Cream · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Berry rather than brown · Does not claim smudge and transfer

    Retailer shade note: soft berry

    Medium confidence· Digital match

    View match
  5. #6 · NARS

    Powermatte High Intensity Lip Pencil

    All Night Long - 172
    Shade match 83
    $32SephoraSephoraCosts $9 more

    Matches: Same cool undertoneBoth claim smudge and transferSame format and precision: pencil

    Differences: 12-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    78
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: 12-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: rose brown

    Medium confidence· Digital match

    View match
  6. #7 · NARS

    Powermatte High Intensity Lip Pencil

    Bohemian Rhapsody - 181
    Shade match 82
    $32SephoraSephoraCosts $9 more

    Matches: Same cool undertoneBoth claim smudge and transferSame format and precision: pencil

    Differences: 12-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    78
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: 12-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: auburn brown

    Medium confidence· Digital match

    View match
  7. #8 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    Rubbabandz
    Shade match 84
    $24SephoraSephoraCosts $1 more

    Matches: Very close colourBoth claim smudge and transferClaims waterproof

    Differences: Warm rather than cool undertoneNude rather than brown8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than cool undertone · Nude rather than brown · 8-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: warm tan

    Medium confidence· Digital match

    View match
  8. #9 · Huda Beauty

    Lip Contour Lip Stain for 12-Hour Wear

    Cinnamon
    Shade match 83
    $25SephoraSephoraCosts $2 more

    Matches: Very close colourBoth claim smudge and transferClaims comfort

    Differences: Warm rather than cool undertone12-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Warm rather than cool undertone · 12-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: brick brown

    Medium confidence· Digital match

    View match
  9. #10 · Hourglass

    Shape and Sculpt Lip Liner

    Tempt 3
    Shade match 81
    $29SephoraSephoraCosts $6 more

    Matches: Same cool undertoneBoth claim smudge and transferClaims comfort

    Differences: Nude rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Nude rather than brown · Long-wearing rather than not listed (longevity)

    Retailer shade note: Mid-tone Pink Beige

    Medium confidence· Digital match

    View match
  10. #11 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Mauve
    Shade match 84
    $6Ulta BeautyUlta Beauty(product price)$17 less (74%)

    Matches: Very close colourSame cool undertoneSame format and precision: pencil

    Differences: Mauve rather than brownLong-wearing rather than not listed (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    100

    Very close colour · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Mauve rather than brown · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer

    Retailer shade note: mauve

    Medium confidence· Digital match

    View match
  11. #12 · DIBS Beauty

    No Pressure Lip Liner

    Debrief
    Shade match 90
    $20Ulta BeautyUlta Beauty$3 less (13%)

    Matches: Near-identical swatch colourSame cool undertoneBoth claim hydration

    Differences: Mauve rather than brownDoes not claim smudge and transfer

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Looks identical

    Ingredients (not scored): 13% ingredient overlap

    Differences: Mauve rather than brown · Does not claim smudge and transfer

    Retailer shade note: mauve

    Medium confidence· Digital match

    View match
  12. #13 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Cannes
    Shade match 88
    $6Ulta BeautyUlta Beauty(product price)$17 less (74%)

    Matches: Very close colourSame cool undertoneSame format and precision: pencil

    Differences: Mauve rather than brownLong-wearing rather than not listed (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Mauve rather than brown · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim hydration

    Retailer shade note: matte muted mauve

    Medium confidence· Digital match

    View match
  13. #14 · L.A. Girl

    Long-Lasting Shockwave Lip Liner

    Mauve
    Shade match 78
    $6Ulta BeautyUlta Beauty$17 less (74%)

    Matches: Same cool undertoneBoth claim smudge and transferSame format and precision: pencil

    Differences: Mauve rather than brownLong-wearing rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    78
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Mauve rather than brown · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  14. #15 · Palladio Beauty

    Retractable Waterproof Lip Liner

    Nearly Nude
    Shade match 84
    $14.99Ulta BeautyUlta Beauty$8.01 less (35%)

    Matches: Same cool undertoneClaims waterproofBoth claim hydration

    Differences: Nude rather than brownLong-wearing rather than not listed (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    49
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 4% ingredient overlap

    Differences: Nude rather than brown · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer

    Medium confidence· Digital match

    View match
  15. Shade match 81
    $22SephoraSephora$1 less (4%)

    Matches: Same cool undertoneSame format and precision: pencilBoth claim hydration

    Differences: Plum rather than brownLong-wearing rather than not listed (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Plum rather than brown · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer

    Retailer shade note: deep burgundy

    Medium confidence· Digital match

    View match
  16. #17 · Dior

    Rouge Dior Contour Lip Liner

    329 Nude Blush
    Shade match 77
    $35SephoraSephoraCosts $12 more

    Matches: Same cool undertoneBoth claim smudge and transferSame format and precision: pencil

    Differences: LighterNude rather than brown8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    78
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Lighter · Nude rather than brown · 8-hour wear rather than not listed (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  17. #18 · R.E.M. Beauty

    At The Borderline Lip Liner Pencil

    topline
    Shade match 82
    $20Ulta BeautyUlta Beauty$3 less (13%)

    Matches: Same cool undertoneSame format and precision: pencil

    Differences: Nude rather than brownDoes not claim smudge and transferDoes not claim hydration

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Nude rather than brown · Does not claim smudge and transfer · Does not claim hydration

    Retailer shade note: pink nude

    Medium confidence· Digital match

    View match
  18. #19 · NYX Professional Makeup

    Retractable Long-Lasting Mechanical Lip Liner

    Pink
    Shade match 73
    $5.99WalgreensWalgreens$17.01 less (74%)

    Matches: Both claim smudge and transferBoth claim hydration

    Differences: Neutral rather than cool undertonePink rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than brown · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  19. #20 · Ulta Beauty Collection

    Automatic Retractable Lip Liner

    Chocolate
    Shade match 75
    $9.50Ulta BeautyUlta Beauty(product price)$13.50 less (59%)

    Matches: Both claim smudge and transferClaims waterproof

    Differences: Neutral rather than cool undertoneDoes not claim hydration

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    79
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim hydration

    Medium confidence· Digital match

    View match
  20. #21 · Huda Beauty

    Lip Contour 2.0 Automatic Matte Lip Pencil

    Terracotta
    Shade match 77
    $23SephoraSephoraSame price

    Matches: Both claim smudge and transferClaims waterproofClaims comfort

    Differences: Warm rather than cool undertone9-hour wear rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    67
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Warm rather than cool undertone · 9-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  21. #22 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    Thugz Blush Too
    Shade match 78
    $24Ulta BeautyUlta BeautyCosts $1 more

    Matches: Both claim smudge and transferClaims waterproofSame format and precision: pencil

    Differences: Neutral rather than cool undertoneRose rather than brown8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than brown · 8-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: dusty rose

    Medium confidence· Digital match

    View match
  22. Shade match 71
    $24SephoraSephoraCosts $1 more

    Matches: Both claim smudge and transferBoth claim hydration

    Differences: Warm rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    100

    Slight colour difference · Satin

    Ingredients (not scored): 17% ingredient overlap

    Differences: Warm rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: warm pinky brown

    Medium confidence· Digital match

    View match
  23. #24 · MAC Cosmetics

    Lipglazer Glossy Liner

    Velvet Teddy
    Shade match 85
    $25SephoraSephoraCosts $2 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Nude rather than brownLong-wearing rather than not listed (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Nude rather than brown · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Cream rather than pencil (format and precision)

    Retailer shade note: deep tone beige

    Medium confidence· Digital match

    View match
  24. #25 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    604 Up & Down Tan
    Shade match 74
    $26SephoraSephoraCosts $3 more

    Matches: Both claim smudge and transferSame format and precision: pencilClaims comfort

    Differences: Warm rather than cool undertoneNude rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    78
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · Nude rather than brown · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: Medium Warm Nude

    Medium confidence· Digital match

    View match
  25. #26 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Whipped Caviar
    Shade match 82
    $6Ulta BeautyUlta Beauty(product price)$17 less (74%)

    Matches: Same cool undertoneSame format and precision: pencil

    Differences: Plum rather than brownLong-wearing rather than not listed (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Plum rather than brown · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim hydration

    Retailer shade note: muted plum

    Medium confidence· Digital match

    View match
  26. #27 · Urban Decay

    Lip Toy Staining Brush Lip Liner

    Tempt
    Shade match 76
    $25SephoraSephoraCosts $2 more

    Matches: Both claim smudge and transfer

    Differences: Warm rather than cool undertoneLong-wearing rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 1% ingredient overlap

    Differences: Warm rather than cool undertone · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: warm brown

    Medium confidence· Digital match

    View match
  27. #28 · Juvia's Place

    Luxe Lip Liners

    Kola
    Shade match 82
    $13Ulta BeautyUlta Beauty$10 less (43%)

    Matches: Same cool undertoneSame format and precision: pencil

    Differences: Long-wearing rather than not listed (longevity)Does not claim smudge and transferDoes not claim hydration

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim hydration

    Retailer shade note: chocolatey brown

    Medium confidence· Digital match

    View match
  28. #29 · Essence

    8H Matte Comfort Lipliner

    Rosy Nude
    Shade match 83
    $3.99Ulta BeautyUlta Beauty$19.01 less (83%)

    Matches: Same cool undertoneClaims waterproofSame format and precision: pencil

    Differences: Nude rather than brown8-hour wear rather than not listed (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    52
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Nude rather than brown · 8-hour wear rather than not listed (longevity) · Does not claim smudge and transfer · Does not claim hydration

    Retailer shade note: nude

    Medium confidence· Digital match

    View match
  29. #30 · L.A. Girl

    Ultimate Lip Intense Stay Auto Lipliner

    Nonstop Nude
    Shade match 73
    $6Ulta BeautyUlta Beauty$17 less (74%)

    Matches: Same cool undertoneBoth claim smudge and transfer

    Differences: LighterNude rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Lighter · Nude rather than brown · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil in Warm Brown, against Tarte Maracuja Juicy Lip Liner in Rosy Brown. Every attribute compared, with its share of the score.

ComparedYour shadeRosy BrownClosest matchWarm BrownScore
Shade match60% of overall90
Colour97#a75653#aa5551Looks identicalColour difference 0.9 (0 is identical)
Depth100MediumMediumSameDepth difference 0.3 on the 0–100 scale
Undertone15CoolWarmDifferentCool against warm
Colour family100BrownBrownSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall67
Longevity40Not listed9-hour wearSome differenceThe match claims long wear; your product does not list it
Smudge and transfer100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Format and precision85PencilRetractableCloseRetractable rather than pencil
Comfort & suitability5% of overall70
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 79/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil in Warm Brown.

Same or better

  • Near-identical swatch colour
  • Both claim smudge and transfer
  • Claims waterproof
  • Claims comfort
  • Both claim hydration

Different

  • Warm rather than cool undertone
  • 9-hour wear longevity instead of not listed

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionNot listedNot listed
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Warm Brown

Best price
$23SephoraSephora
Same price

Your shade $23 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.