Shape Tape Full Coverage Matte Concealer 37G medium-tan golden dupes and alternatives Tarte
4.5 (38,566)·Light medium · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Both claim a blurring effect· Both claim 16-hour wear
Differences: Slightly lighter· Slightly warmer undertone· Radiant rather than matte finish
Score details
Shade match
81
Finish & visual result
54
Wear & performance
83
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: M2 - medium with warm undertones, and a golden tone
Matches: Very close colour· Same full coverage· Claims transfer resistance
Differences: Slightly warmer undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
70
Wear & performance
49
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: medium skin with warm yellow undertones
Matches: Same full coverage· Both claim a blurring effect· Claims transfer resistance
Differences: Slightly lighter· Neutral rather than olive undertone· Natural rather than matte finish
Score details
Shade match
78
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium with neutral undertones
Matches: Very close colour· Claims a skin-like finish· Both claim not settling into lines
Differences: Slightly lighter· Slightly warmer undertone· Radiant rather than matte finish
Score details
Shade match
85
Finish & visual result
42
Wear & performance
72
Skin suitability
90
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed
Retailer shade note: medium with neutral peach undertones
Matches: Both claim a blurring effect· Claims a lightweight feel· No fragrance listed
Differences: Slightly cooler undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
80
Finish & visual result
66
Wear & performance
54
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Matches: Very close colour· Claims a skin-like finish· Both claim 16-hour wear
Differences: Neutral rather than olive undertone· Radiant rather than matte finish· Medium-full rather than full coverage
Score details
Shade match
85
Finish & visual result
42
Wear & performance
68
Skin suitability
30
Very close colour · Radiant · Medium-full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than matte finish · Medium-full rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: medium with neutral/pink undertones
The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 37G medium-tan golden (Light medium · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Too Faced Born This Way Super Coverage Multi-Use Concealer in Cookie, against Tarte Shape Tape Full Coverage Matte Concealer in 37G medium-tan golden. Every attribute compared, with its share of the score.
ComparedYour shade37G medium-tan goldenClosest shade matchCookieHow they compareScore
Shade match55% of overall92
Colour60%87#daaa89#d7a990Very close colourColour difference 2.7 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared70
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 82/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
NARS Soft Matte Complete Concealer in Biscuit, against Tarte Shape Tape Full Coverage Matte Concealer in 37G medium-tan golden. Every attribute compared, with its share of the score.
ComparedYour shade37G medium-tan goldenClosest overall alternativeBiscuitHow they compareScore
Shade match55% of overall87
Colour60%93#daaa89#dda881Very close colourColour difference 1.9 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared93
Finish35%100MatteMatteSameSame matte finish
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared88
Longevity30%8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 89/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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