Beautler.Your beauty butler

Shape Tape Full Coverage Matte Concealer 61N espresso neutral dupes and alternatives Tarte

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Milk Makeup Future Fluid Longwear Hydrating Concealer 30NC

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Chocolate Chip 8.7 Red

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 83
    $30SephoraSephora$2 less (6%)

    Matches: Same cool undertoneSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Retailer shade note: very rich with red undertones

    High confidence· Digital match

    View match
  2. #4 · NARS

    Soft Matte Complete Concealer

    Dark Coffee
    Shade match 70
    $36SephoraSephoraCosts $4 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Slightly lighterNeutral rather than cool undertoneMedium rather than full coverage

    Score details
    Shade match
    70
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than full coverage

    Retailer shade note: D3 - Deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    17 Deep
    Shade match 75
    $36SephoraSephoraCosts $4 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNot marketed for combination skin

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for combination skin

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 85
    $36SephoraSephoraCosts $4 more

    Matches: Same cool undertoneSame full coverageBoth claim not settling into lines

    Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for oily skin

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: rich with rosy undertones

    Medium confidence· Digital match

    View match
  5. #7 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    16.5 Deep
    Shade match 72
    $36SephoraSephoraCosts $4 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNot marketed for combination skin

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin

    Retailer shade note: Deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  6. Shade match 84
    $34SephoraSephoraCosts $2 more

    Matches: Very close colourBoth claim 16-hour wearBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    55
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 75
    $31SephoraSephora$1 less (3%)

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourNot marketed for combination skin

    Score details
    Shade match
    75
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Not marketed for combination skin

    Retailer shade note: rich skin tones with red undertones

    Medium confidence· Digital match

    View match
  8. Shade match 72
    $35SephoraSephoraCosts $3 more

    Matches: Similar undertone (neutral vs cool)Same matte finishSame full coverage

    Differences: Slightly lighterDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for very deep skin with neutral cool undertones

    Medium confidence· Digital match

    View match
  9. Shade match 69
    $30SephoraSephora$2 less (6%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: very rich with neutral undertones

    High confidence· Digital match

    View match
  10. Shade match 65
    $30SephoraSephora$2 less (6%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly warmer undertone

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: rich deep with neutral golden undertones

    High confidence· Digital match

    View match
  11. #13 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    16 Deep
    Shade match 63
    $36SephoraSephoraCosts $4 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterNeutral rather than cool undertone

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone · Not marketed for combination skin

    Retailer shade note: Deep with neutral undertones

    High confidence· Digital match

    View match
  12. Shade match 80
    $30Ulta BeautyUlta Beauty(product price)$2 less (6%)

    Matches: Same cool undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Natural rather than matte finishBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed

    Retailer shade note: very deep with cool undertones

    Medium confidence· Digital match

    View match
  13. Shade match 74
    $34SephoraSephoraCosts $2 more

    Matches: Both claim 16-hour wearBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    55
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    445 Espresso
    Shade match 67
    $15.99Ulta BeautyUlta Beauty(product price)$16.01 less (50%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Noticeably different swatch colourNo blurring effect claimed

    Score details
    Shade match
    67
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · No blurring effect claimed

    Medium confidence· Digital match

    View match
  15. Shade match 73
    $38SephoraSephoraCosts $6 more

    Matches: Same full coverageBoth claim a blurring effectClaims transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    73
    Finish & visual result
    81
    Wear & performance
    47
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deepest with rich neutral undertones

    Medium confidence· Digital match

    View match
  16. Shade match 70
    $36SephoraSephoraCosts $4 more

    Matches: Same full coverageBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    70
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: richest with neutral undertones

    High confidence· Digital match

    View match
  17. Shade match 76
    $30Ulta BeautyUlta Beauty(product price)$2 less (6%)

    Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  18. Shade match 69
    $38SephoraSephoraCosts $6 more

    Matches: Same full coverageBoth claim a blurring effectClaims transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    69
    Finish & visual result
    81
    Wear & performance
    47
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: very deep with neutral rich-brown undertones

    Medium confidence· Digital match

    View match
  19. Shade match 57
    $30SephoraSephora$2 less (6%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly warmer undertone

    Score details
    Shade match
    57
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly warmer undertone

    Retailer shade note: rich deep with warm neutral undertones

    High confidence· Digital match

    View match
  20. Shade match 68
    $38SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish

    Score details
    Shade match
    68
    Finish & visual result
    81
    Wear & performance
    47
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: very deep with cool brown undertones

    Medium confidence· Digital match

    View match
  21. #23 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    17.5 Deep
    Shade match 54
    $36SephoraSephoraCosts $4 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly warmer undertoneNot marketed for combination skin

    Score details
    Shade match
    54
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly warmer undertone · Not marketed for combination skin

    Retailer shade note: Deep with warm undertones

    Medium confidence· Digital match

    View match
  22. Shade match 82
    $36Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Claims a skin-like finishBoth claim 16-hour wearClaims a lightweight feel

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishMedium-full rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    42
    Wear & performance
    68
    Skin suitability
    30

    Close colour · Radiant · Medium-full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Medium-full rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  23. Shade match 81
    $36Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same cool undertoneClaims a skin-like finishBoth claim 16-hour wear

    Differences: Radiant rather than matte finishMedium-full rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    42
    Wear & performance
    68
    Skin suitability
    30

    Slight colour difference · Radiant · Medium-full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than matte finish · Medium-full rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: deepest with red undertones

    Medium confidence· Digital match

    View match
  24. #26 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    54 Deep Neutral
    Shade match 69
    $32SephoraSephoraSame price

    Matches: Both claim a blurring effectClaims a lightweight feelNo fragrance listed

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    69
    Finish & visual result
    66
    Wear & performance
    54
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  25. Shade match 59
    $32SephoraSephoraSame price

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterMedium rather than full coverage

    Score details
    Shade match
    59
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    28

    Visibly different colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Medium rather than full coverage · Not marketed for normal/oily skin

    Retailer shade note: deep with red undertones

    High confidence· Digital match

    View match
  26. Shade match 57
    $30SephoraSephora$2 less (6%)

    Matches: Same cool undertoneSame full coverageBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish

    Score details
    Shade match
    57
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  27. #29 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    53 Deep Neutral
    Shade match 67
    $32SephoraSephoraSame price

    Matches: Both claim a blurring effectClaims a lightweight feelNo fragrance listed

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    67
    Finish & visual result
    66
    Wear & performance
    54
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 27 matches

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 61N espresso neutral (Rich deep · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    61N espresso neutral

    Tarte Face Tape Full Coverage Foundation, shade 61N espresso neutral

    • Very close colour
    • Rich deep · Cool undertone

    $42

Closest foundations

  1. Tarte Maracuja Juicy Glow Tint

    61N Espresso Neutral

    Tarte Maracuja Juicy Glow Tint, shade 61N Espresso Neutral

    • Looks identical
    • Rich deep · Cool undertone

    $42

  2. L'Oréal Paris True Match Super-Blendable Foundation

    C11 Cool Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade C11 Cool Deep

    • Very close colour
    • Rich deep · Cool undertone

    $13.99

  3. Rude Perfect Base Foundation Stick

    20C Very Deep Cool

    Rude Perfect Base Foundation Stick, shade 20C Very Deep Cool

    • Very close colour
    • Rich deep · Cool undertone

    $8.75

  4. BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Snatched Sepia

    BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15, shade Snatched Sepia

    • Very close colour
    • Rich deep · Cool undertone

    $14.50

  5. L'Oréal Paris Lumi Le Glow Skin Tint

    430 Cool

    L'Oréal Paris Lumi Le Glow Skin Tint, shade 430 Cool

    • Very close colour
    • Rich deep · Cool undertone

    $16.99

  6. Juvia's Place I Am My Skin Hydra-Tint Foundation Stick

    3 Katsina

    Juvia's Place I Am My Skin Hydra-Tint Foundation Stick, shade 3 Katsina

    • Very close colour
    • Rich deep · Cool undertone

    $12

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 30NC, against Tarte Shape Tape Full Coverage Matte Concealer in 61N espresso neutral. Every attribute compared, with its share of the score.

ComparedYour shade61N espresso neutralClosest shade match30NCScore
Shade match55% of overall87
Colour87#4e2e24#44271fVery close colourColour difference 2.7 (0 is identical)
Depth92Rich deepRich deepSameDepth difference: 3.8
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone85CoolNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 76/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 30NC.

Same or better

  • $2 less
  • Very close colour
  • Similar undertone (neutral vs cool)
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Chocolate Chip 8.7 Red, against Tarte Shape Tape Full Coverage Matte Concealer in 61N espresso neutral. Every attribute compared, with its share of the score.

ComparedYour shade61N espresso neutralClosest overall alternativeChocolate Chip 8.7 RedScore
Shade match55% of overall87
Colour80#4e2e24#432a1eClose colourColour difference 3.6 (0 is identical)
Depth92Rich deepRich deepSameDepth difference: 3.8
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared70
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 83/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Chocolate Chip 8.7 Red.

Same or better

  • $1 less
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Not marketed for combination skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Milk Makeup Future Fluid Longwear Hydrating Concealer 30NC

Match price
$30Ulta BeautyUlta Beauty
$2 less (6%)

Your shade $32 at Sephora · product price; shade not separately priced

Closest overall alternative

Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer Chocolate Chip 8.7 Red

Best price
$31SephoraSephora
$1 less (3%)

Your shade $32 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.