Beautler.Your beauty butler

Shape Tape Full Coverage Matte Concealer 37G medium-tan golden dupes and alternatives Tarte

Light medium · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

1 of 30

Only showing matches in cream form.

  • 6 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: NARS Soft Matte Complete Concealer Biscuit

The equivalent shade and the most similar concealer overall.

Your shade
Tarte
37G medium-tan goldenChange shade
Depth and undertone: Light medium · Olive
Finish and coverage: Matte · Full coverage
The match
NARS
Biscuit
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Medium coverage
Overall match
89out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
93
Wear (Wear & performance)
88
Skin (Skin suitability)
100
Shade match
87out of 100
Colour
93
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $4 more

Your shade $32 at Sephora

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 37G medium-tan golden (Light medium · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    36S Medium-Tan Sand

    Tarte Face Tape Full Coverage Foundation, shade 36S Medium-Tan Sand

    • Close colour
    • Light medium · Warm · golden undertone

    $42

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    17O Magnolia

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 17O Magnolia

    • Looks identical
    • Light medium · Olive undertone

    $50

    SephoraView at Sephora
  2. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    190 Light

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 190 Light

    • Very close colour
    • Light medium · Olive undertone

    $52

    SephoraView at Sephora
  3. Kosas Revealer Skin-Improving Foundation SPF 25

    Medium Neutral Warm 230

    Kosas Revealer Skin-Improving Foundation SPF 25, shade Medium Neutral Warm 230

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $45

    SephoraView at Sephora
  4. Makeup By Mario SurrealSkin Luminous Hydrating Foundation

    18.5N

    Makeup By Mario SurrealSkin Luminous Hydrating Foundation, shade 18.5N

    • Looks identical
    • Medium light · Neutral undertone

    $48

    SephoraView at Sephora
  5. Revolution Beauty Skin Silk Serum Foundation

    F7.2NW

    Revolution Beauty Skin Silk Serum Foundation, shade F7.2NW

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $15

    Ulta BeautyView at Ulta Beauty
  6. L.A. Girl Sheer Skin Tinted Foundation

    Beige

    L.A. Girl Sheer Skin Tinted Foundation, shade Beige

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $10

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NARS Soft Matte Complete Concealer in Biscuit, against Tarte Shape Tape Full Coverage Matte Concealer in 37G medium-tan golden. Every attribute compared, with its share of the score.

ComparedYour shade37G medium-tan goldenClosest matchBiscuitScore
Shade match55% of overall87
Colour93#daaa89#dda881Very close colourColour difference 1.9 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.5
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone65OliveWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared88
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Biscuit.

Same or better

  • Very close colour
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Slightly warmer undertone

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy Biscuit

Best price
$36SephoraSephora
Costs $4 more

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.