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Shape Tape Full Coverage Matte Concealer 49W tan-deep warm dupes and alternatives Tarte

Deep tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol1Vegan0Cruelty-free4Oil-free3With SPF0Mineral0

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Only showing matches in cream form.

  • 1 match has no formulation listed and is not shown.

Closest shade match: Kosas Revealer Super Creamy + Brightening Concealer Tone 8.2 W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
49W tan-deep warmChange shade
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Full coverage
The match
Kosas
Tone 8.2 W
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Radiant · Medium coverage
Shade match
91out of 100
Colour
86
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Same price

Your shade $32 at Sephora

SephoraView at Sephora

Closest overall alternative: Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 480

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
49W tan-deep warmChange shade
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Full coverage
The match
Fenty Beauty
480
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
Overall match
81out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
89
Wear (Wear & performance)
82
Skin (Skin suitability)
90
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$2 less (6%)

Your shade $32 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    460
    Shade match 70
    $30SephoraSephora$2 less (6%)

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighterNo blurring effect claimed

    Score details
    Shade match
    70
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for deep skin w/ warm golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    450
    Shade match 69
    $30SephoraSephora$2 less (6%)

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than warm undertoneNo blurring effect claimed

    Score details
    Shade match
    69
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for deep skin w/ neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 49W tan-deep warm (Deep tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    53H Deep Honey

    Tarte Face Tape Full Coverage Foundation, shade 53H Deep Honey

    • Very close colour
    • Deep tan · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Sephora Collection Best Skin Ever Matte Powder Foundation

    46Y Tan

    Sephora Collection Best Skin Ever Matte Powder Foundation, shade 46Y Tan

    • Looks identical
    • Deep tan · Warm · yellow undertone

    $24

    SephoraView at Sephora
  2. Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick

    500 Suede W

    Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick, shade 500 Suede W

    • Looks identical
    • Deep tan · Warm · yellow undertone

    $46

    SephoraView at Sephora
  3. Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25

    Dark Warm

    Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25, shade Dark Warm

    • Looks identical
    • Deep tan · Warm undertone

    $41

    Ulta BeautyView at Ulta Beauty
  4. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    29 Warm Pecan

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade 29 Warm Pecan

    • Looks identical
    • Deep tan · Warm undertone

    $14.97

    WalmartView at Walmart
  5. ColourPop Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 185W

    ColourPop Pretty Fresh Hyaluronic Hydrating Foundation, shade Deep Dark 185W

    • Very close colour
    • Deep tan · Warm undertone

    $12

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer

    375 Tan Warm

    L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 375 Tan Warm

    • Very close colour
    • Deep tan · Warm undertone

    $18.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kosas Revealer Super Creamy + Brightening Concealer in Tone 8.2 W, against Tarte Shape Tape Full Coverage Matte Concealer in 49W tan-deep warm. Every attribute compared, with its share of the score.

ComparedYour shade49W tan-deep warmClosest shade matchTone 8.2 WScore
Shade match55% of overall91
Colour86#a96946#ae623cVery close colourColour difference 2.8 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 1.6
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 70/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Super Creamy + Brightening Concealer in Tone 8.2 W.

Same or better

  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • No fragrance listed

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 480, against Tarte Shape Tape Full Coverage Matte Concealer in 49W tan-deep warm. Every attribute compared, with its share of the score.

ComparedYour shade49W tan-deep warmClosest overall alternative480Score
Shade match55% of overall76
Colour76#a96946#9b6b49Close colourColour difference 4.2 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 1.7
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyNormal, dry, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 81/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 480.

Same or better

  • $2 less
  • Same matte finish
  • Same full coverage
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Neutral rather than warm undertone
  • No blurring effect claimed
  • Contains alcohol

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Kosas Revealer Super Creamy + Brightening Concealer Tone 8.2 W

Best price
$32SephoraSephora
Same price

Your shade $32 at Sephora

SephoraView at Sephora

Closest overall alternative

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 480

Best price
$30SephoraSephora
$2 less (6%)

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.