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Shape Tape Full Coverage Matte Concealer 49W tan-deep warm dupes and alternatives Tarte

Deep tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

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Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches in serum form.

  • 1 match has no formulation listed and is not shown.

Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Deep Golden

The equivalent shade and the most similar concealer overall.

Your shade
Tarte
49W tan-deep warmChange shade
Depth and undertone: Deep tan · Warm
Finish and coverage: Matte · Full coverage
The match
NYX Professional Makeup
Deep Golden
Depth and undertone: Tan · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
71out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
52
Wear (Wear & performance)
59
Skin (Skin suitability)
50
Shade match
85out of 100
Colour
76
Depth
92
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$12Ulta BeautyUlta Beauty
$20 less (63%)

Your shade $32 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 49W tan-deep warm (Deep tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    53H Deep Honey

    Tarte Face Tape Full Coverage Foundation, shade 53H Deep Honey

    • Very close colour
    • Deep tan · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Sephora Collection Best Skin Ever Matte Powder Foundation

    46Y Tan

    Sephora Collection Best Skin Ever Matte Powder Foundation, shade 46Y Tan

    • Looks identical
    • Deep tan · Warm · yellow undertone

    $24

    SephoraView at Sephora
  2. Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick

    500 Suede W

    Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick, shade 500 Suede W

    • Looks identical
    • Deep tan · Warm · yellow undertone

    $46

    SephoraView at Sephora
  3. Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25

    Dark Warm

    Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25, shade Dark Warm

    • Looks identical
    • Deep tan · Warm undertone

    $41

    Ulta BeautyView at Ulta Beauty
  4. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    29 Warm Pecan

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade 29 Warm Pecan

    • Looks identical
    • Deep tan · Warm undertone

    $14.97

    WalmartView at Walmart
  5. ColourPop Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 185W

    ColourPop Pretty Fresh Hyaluronic Hydrating Foundation, shade Deep Dark 185W

    • Very close colour
    • Deep tan · Warm undertone

    $12

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer

    375 Tan Warm

    L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 375 Tan Warm

    • Very close colour
    • Deep tan · Warm undertone

    $18.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Deep Golden, against Tarte Shape Tape Full Coverage Matte Concealer in 49W tan-deep warm. Every attribute compared, with its share of the score.

ComparedYour shade49W tan-deep warmClosest matchDeep GoldenScore
Shade match55% of overall85
Colour76#a96946#aa734cClose colourColour difference 4.1 (0 is identical)
Depth92Deep tanTanCloseDepth difference: 3.8
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall52
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared59
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 71/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Deep Golden.

Same or better

  • $20 less
  • Same warm undertone
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • Medium rather than full coverage
  • No blurring effect claimed
  • No long-wear claim

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate
View full match

Where to buy Deep Golden

Match price
$12Ulta BeautyUlta Beauty
$20 less (63%)

Your shade $32 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.