Shape Tape Full Coverage Matte Concealer 60W mahogany warm dupes and alternatives Tarte
4.5 (38,566)·Rich deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same warm undertone· Both claim a blurring effect· Claims a lightweight feel
Differences: Slightly lighter· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
80
Finish & visual result
66
Wear & performance
54
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
$12.99Ulta Beauty(product price)$19.01 less (59%)4.3 (3,814)
Matches: Same warm undertone· Same matte finish· Same full coverage
Differences: Noticeably different swatch colour· Slightly lighter· No blurring effect claimed
Score details
Shade match
66
Finish & visual result
89
Wear & performance
58
Skin suitability
50
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Matches: Same full coverage· Both claim not settling into lines· Claims a lightweight feel
Differences: Slightly lighter· Neutral rather than warm undertone· Natural rather than matte finish
Score details
Shade match
66
Finish & visual result
70
Wear & performance
72
Skin suitability
60
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: deepest with neutral undertones
$12.99Ulta Beauty(product price)$19.01 less (59%)4.2 (11,365)
Matches: Very close colour· Both claim not settling into lines· No fragrance listed
Differences: Slightly cooler undertone· Radiant rather than matte finish· No blurring effect claimed
Score details
Shade match
82
Finish & visual result
20
Wear & performance
64
Skin suitability
0
Very close colour · Radiant finish
Ingredients (not scored): 28% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than matte finish · No blurring effect claimed · No long-wear claim · Not marketed for normal/combination/oily skin
The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 60W mahogany warm (Rich deep · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Milk Makeup Future Fluid Longwear Hydrating Concealer in 27W, against Tarte Shape Tape Full Coverage Matte Concealer in 60W mahogany warm. Every attribute compared, with its share of the score.
ComparedYour shade60W mahogany warmClosest shade match27WHow they compareScore
Shade match55% of overall84
Colour60%77#603023#532a18Close colourColour difference 4.1 (0 is identical)
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type100%50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 74/100Shade match 84/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Too Faced Born This Way Super Coverage Multi-Use Concealer in Sable, against Tarte Shape Tape Full Coverage Matte Concealer in 60W mahogany warm. Every attribute compared, with its share of the score.
ComparedYour shade60W mahogany warmClosest overall alternativeSableHow they compareScore
Shade match55% of overall78
Colour60%95#603023#5b2f21Looks identicalColour difference 1.4 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared70
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 74/100Shade match 78/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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