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Shape Tape Full Coverage Matte Concealer 61G espresso golden dupes and alternatives Tarte

Rich deep · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol6Vegan, applied. RemoveCruelty-free7Oil-free0With SPF0Mineral0

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Only showing matches vegan.

  • 23 matches have no vegan claim listed and are not shown.

Closest shade match: Milk Makeup Future Fluid Longwear Hydrating Concealer 27W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
61G espresso goldenChange shade
Depth and undertone: Rich deep · Olive
Finish and coverage: Matte · Full coverage
The match
Milk Makeup
27W
Depth and undertone: Rich deep · Warm
Finish and coverage: Natural · Buildable coverage
Shade match
83out of 100
Colour
88
Depth
92
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
$2 less (6%)

Your shade $32 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: CoverGirl TruBlend Undercover Concealer Espresso

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
61G espresso goldenChange shade
Depth and undertone: Rich deep · Olive
Finish and coverage: Matte · Full coverage
The match
CoverGirl
Espresso
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
74out of 100
Shade (Shade match)
73
Finish (Finish & visual result)
89
Wear (Wear & performance)
58
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Best price
$11.99Ulta BeautyUlta Beauty
$20.01 less (63%)

Your shade $32 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Sable
    Shade match 74
    $36SephoraSephoraCosts $4 more

    Matches: Same full coverageBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    74
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: rich with rosy undertones

    Medium confidence· Digital match

    View match
  2. #4 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    26N
    Shade match 78
    $30Ulta BeautyUlta Beauty(product price)$2 less (6%)

    Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than olive undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Cocoa
    Shade match 72
    $36SephoraSephoraCosts $4 more

    Matches: Same full coverageBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly lighterNeutral rather than olive undertoneNatural rather than matte finish

    Score details
    Shade match
    72
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Neutral rather than olive undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Toffee
    Shade match 67
    $36SephoraSephoraCosts $4 more

    Matches: Same full coverageBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly lighterSlightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    67
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: deepest with golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Deep
    Shade match 77
    $12Ulta BeautyUlta Beauty(product price)$20 less (63%)

    Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly lighterNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    52
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 61G espresso golden (Rich deep · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    60G Mahogany Golden

    Tarte Face Tape Full Coverage Foundation, shade 60G Mahogany Golden

    • Close colour
    • Very deep · Olive undertone

    $42

    SephoraView at Sephora

Closest foundations

  1. Huda Beauty Easy Blur Natural Airbrush Foundation

    Truffle Cake 580N

    Huda Beauty Easy Blur Natural Airbrush Foundation, shade Truffle Cake 580N

    • Very close colour
    • Rich deep · Olive · neutral olive undertone

    $37

    SephoraView at Sephora
  2. Revolution Beauty Superfix Blur Longwear Foundation

    F18NW

    Revolution Beauty Superfix Blur Longwear Foundation, shade F18NW

    • Very close colour
    • Rich deep · Olive undertone

    $14

    Ulta BeautyView at Ulta Beauty
  3. Revolution Beauty Superdewy Cushion Foundation

    Deep Neutral

    Revolution Beauty Superdewy Cushion Foundation, shade Deep Neutral

    • Looks identical
    • Rich deep · Neutral undertone

    $14

    Ulta BeautyView at Ulta Beauty
  4. Range Beauty True Intentions Skin-Soothing Hydrating Foundation

    Mirage

    Range Beauty True Intentions Skin-Soothing Hydrating Foundation, shade Mirage

    • Very close colour
    • Very deep · Olive · warm olive undertone

    $16.50

    SephoraView at Sephora
  5. Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Deep 36 Neutral

    Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation, shade Deep 36 Neutral

    • Looks identical
    • Rich deep · Neutral undertone

    $41

    Ulta BeautyView at Ulta Beauty
  6. NARS Natural Matte Longwear Foundation

    ANGUILLA

    NARS Natural Matte Longwear Foundation, shade ANGUILLA

    • Very close colour
    • Very deep · Olive undertone

    $55

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 27W, against Tarte Shape Tape Full Coverage Matte Concealer in 61G espresso golden. Every attribute compared, with its share of the score.

ComparedYour shade61G espresso goldenClosest shade match27WScore
Shade match55% of overall83
Colour88#57321f#532a18Very close colourColour difference 2.6 (0 is identical)
Depth92Rich deepRich deepSameDepth difference: 4.0
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone65OliveWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 73/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 27W.

Same or better

  • $2 less
  • Very close colour
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Runs slightly deeper
  • Slightly warmer undertone
  • Natural finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

CoverGirl TruBlend Undercover Concealer in Espresso, against Tarte Shape Tape Full Coverage Matte Concealer in 61G espresso golden. Every attribute compared, with its share of the score.

ComparedYour shade61G espresso goldenClosest overall alternativeEspressoScore
Shade match55% of overall73
Colour72#57321f#462c1cClose colourColour difference 4.7 (0 is identical)
Depth85Rich deepRich deepSome differenceDepth difference: 6.0
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone70OliveNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared58
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 74/100Shade match 73/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl TruBlend Undercover Concealer in Espresso.

Same or better

  • $20.01 less
  • Same matte finish
  • Same full coverage
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Neutral rather than olive undertone
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Contains alcohol denat.

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Milk Makeup Future Fluid Longwear Hydrating Concealer 27W

Match price
$30Ulta BeautyUlta Beauty
$2 less (6%)

Your shade $32 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

CoverGirl TruBlend Undercover Concealer Espresso

Best price
$11.99Ulta BeautyUlta Beauty
$20.01 less (63%)

Your shade $32 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.