Very fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
33 matches
Only showing matches without coconut oil.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $42 at Ulta Beauty · product price; shade not separately priced
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $42 at Ulta Beauty
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $12 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than buildable coverage
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sSephoraCosts $8 moreMatches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly deeperSlightly warmer undertoneMedium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for dry/oily skin
Retailer shade note: Extra light with warm undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)$1 less (2%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than buildable coverage
Retailer shade note: fair light neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Near-identical swatch colourSame natural finishBoth claim a blurring effect
Differences: Slightly cooler undertoneMedium rather than buildable coverageNot marketed for combination/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than buildable coverage · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with rosy undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $12 moreMatches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly cooler undertoneMedium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than buildable coverage
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephoraCosts $27 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than buildable coverageNo long-wear claimNot marketed for dry/oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than buildable coverage · No long-wear claim · Not marketed for dry/oily/sensitive skin
Retailer shade note: light neutral
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephoraCosts $10 moreMatches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly warmer undertoneMedium rather than buildable coverageNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with peach undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)Costs $12 moreMatches: Very close colourSame neutral undertoneSame buildable coverage
Differences: Matte rather than natural finish
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephoraCosts $5 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Slightly warmer undertoneFull rather than buildable coverageNot marketed for dry/normal skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Full rather than buildable coverage · Not marketed for dry/normal skin · Contains drying alcohol
Retailer shade note: fair with warm-golden undertones
Medium confidence· Digital match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty(product price)Costs $4.90 moreMatches: Very close colourSame buildable coverageBoth claim a blurring effect
Differences: Matte rather than natural finishContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4.90 moreMatches: Very close colourSame buildable coverageBoth claim a blurring effect
Differences: Matte rather than natural finishContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty(product price)$30.01 less (71%)Matches: Very close colourSame neutral undertoneBoth claim 12-hour wear
Differences: Matte rather than natural finishMedium rather than buildable coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonSephoraCosts $10 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Radiant rather than natural finishMedium rather than buildable coverageDoes not claim a lightweight feel
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: fair-light rosy neutral
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephora$18 less (43%)Matches: Near-identical swatch colourSame natural finishClaims transfer resistance
Differences: Slightly cooler undertoneMedium rather than buildable coverageNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily/sensitive skin
Retailer shade note: fair with pink undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$1 less (2%)Matches: Very close colourSame natural finishClaims a skin-like finish
Differences: Slightly deeperSlightly cooler undertoneMedium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Medium rather than buildable coverage
Retailer shade note: fair light cool
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Slightly deeperMatte rather than natural finishLight rather than buildable coverage
Very close colour · Matte · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Light rather than buildable coverage · Not marketed for dry/sensitive skin
Retailer shade note: very Fair with neutral undertones
Medium confidence· Digital match
Laura Mercier Tinted Blur Balm Skin Tint
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta BeautyCosts $1 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Slightly deeperMedium rather than buildable coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for normal/sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Superbalanced Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautyMacy's$43View at Macy'sUlta Beauty$18 less (43%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than buildable coverageNo blurring effect claimedNo long-wear claim
Very close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Full rather than buildable coverage · No blurring effect claimed · No long-wear claim
Retailer shade note: light neutral peach
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta Beauty$1 less (2%)Matches: Very close colourSame natural finishClaims a skin-like finish
Differences: Slightly cooler undertoneMedium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than buildable coverage
Retailer shade note: fair cool
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beauty$41View at Ulta BeautySephora$3 less (7%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry/sensitive skin
Retailer shade note: very fair beige with neutral undertone for very fair skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$30.01 less (71%)Matches: Very close colourSame neutral undertoneBoth claim 12-hour wear
Differences: Matte rather than natural finishMedium rather than buildable coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartAmazon$8.98View at AmazonTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensUlta BeautyCosts $4.90 moreMatches: Very close colourSame buildable coverageBoth claim a blurring effect
Differences: Matte rather than natural finishContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$46.90View at Ulta BeautySephoraCosts $6 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Slightly cooler undertoneMedium rather than buildable coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than buildable coverage · Not marketed for oily/sensitive skin
Retailer shade note: light with pink-beige undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Slightly deeperMatte rather than natural finishLight rather than buildable coverage
Very close colour · Matte · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Light rather than buildable coverage · Not marketed for dry/sensitive skin
Retailer shade note: Fair with neutral cool undertones
Medium confidence· Digital match
Laura Mercier Tinted Blur Balm Skin Tint
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty$14.70 less (35%)Matches: Very close colourSame natural finishSame buildable coverage
Differences: No blurring effect claimedNot marketed for combination/dry/oily/sensitive skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: No blurring effect claimed · Not marketed for combination/dry/oily/sensitive skin
Retailer shade note: ivory
Medium confidence· Digital match
Sigma Beauty Skin Perfector Hydrating Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$27.30View at Ulta BeautyUlta Beauty(product price)$1 less (2%)Matches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: Slightly deeperSlightly cooler undertoneLight rather than buildable coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Light rather than buildable coverage · No blurring effect claimed
Retailer shade note: fair-light with a cool undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyMacy's$41View at Macy'sUlta Beauty(product price)$17 less (40%)Matches: Very close colourSame natural finishClaims a skin-like finish
Differences: Slightly cooler undertoneMedium rather than buildable coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: light with cool pink undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$6 less (14%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Slightly deeperMedium rather than buildable coverageNo blurring effect claimed
Very close colour · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for normal/sensitive skin
Retailer shade note: light / medium - neutral
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $2 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Slightly deeperMedium rather than buildable coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Medium rather than buildable coverage · No long-wear claim · Not marketed for dry/sensitive skin
Retailer shade note: fair
Medium confidence· Digital match
Ciele tint & PROTECT medium coverage serum foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraSephora$3 less (7%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than buildable coverageNo long-wear claim
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Matte rather than natural finishFull rather than buildable coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · Contains drying alcohol
Retailer shade note: for very fair neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyShowing 12 of 31 matches
The closest shade to Tarte Timeless Hydrating Foundation 20B Light Beige (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
0N1
$34
Tone 3.8 N
$32
Birch 1
$39
CN 02 Breeze
$22
010 Fair
2 Fair
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
R.E.M. Beauty Sweetener Foundation in fair 8 n, against Tarte Timeless Hydrating Foundation in 20B Light Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To R.E.M. Beauty Sweetener Foundation in fair 8 n.
8 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 4N Holly, against Tarte Timeless Hydrating Foundation in 20B Light Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 4N Holly.
4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
R.E.M. Beauty Sweetener Foundation fair 8 n
Ulta BeautyYour shade $42 at Ulta Beauty · product price; shade not separately priced
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 4N Holly
SephoraYour shade $42 at Ulta Beauty
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
