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Timeless Hydrating Foundation 35H Medium Honey dupes and alternatives Tarte

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: NARS Pure Radiant Tinted Moisturizer SPF 30 Cuzco

The equivalent shade: scored on colour, depth and undertone only.

Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$50Ulta BeautyUlta Beauty
Costs $8 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: RMS Beauty ReEvolve Natural Finish Foundation 33.5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
94out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
80
Skin (Skin suitability)
100
Match price
$59Ulta BeautyUlta Beauty
Costs $17 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Cream Puff 260W
    Shade match 98
    $37SephoraSephora$5 less (12%)

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Not marketed for combination/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Not marketed for combination/sensitive skin

    Retailer shade note: Light-Medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  2. #4 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Cheesecake 250G
    Shade match 96
    $37SephoraSephora$5 less (12%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Not marketed for combination/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Not marketed for combination/sensitive skin

    Retailer shade note: Light-Medium skin with a golden undertone

    Medium confidence· Digital match

    View match
  3. #5 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Apple Pie 255B
    Shade match 91
    $37SephoraSephora$5 less (12%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Not marketed for combination/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Not marketed for combination/sensitive skin

    Retailer shade note: Light-Medium skin with a pinky-beige undertone

    Medium confidence· Digital match

    View match
  4. Shade match 97
    $69SephoraSephoraCosts $27 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo long-wear claimNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than buildable coverage · No long-wear claim · Not marketed for dry/oily/sensitive skin

    Retailer shade note: light to medium peach

    Medium confidence· Digital match

    View match
  5. Shade match 95
    $48SephoraSephoraCosts $6 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than buildable coverage · Not marketed for oily/sensitive skin

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match
  6. Shade match 88
    $46SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · Not marketed for oily/sensitive skin

    Retailer shade note: dark fair - neutral

    Medium confidence· Digital match

    View match
  7. #9 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Toasted Coconut 240N
    Shade match 87
    $37SephoraSephora$5 less (12%)

    Matches: Very close colourSame natural finishSame buildable coverage

    Differences: Neutral rather than warm undertoneNot marketed for combination/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination/sensitive skin

    Retailer shade note: Light-Medium skin with a neutral undertone

    Medium confidence· Digital match

    View match
  8. #10 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Custard
    Shade match 92
    $3.89$5.99Ulta BeautyUlta Beauty$38.11 less (91%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Full rather than buildable coverage

    Score details
    Shade match
    92
    Finish & visual result
    93
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than buildable coverage

    Medium confidence· Digital match

    View match
  9. Shade match 94
    $69SephoraSephoraCosts $27 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo long-wear claimNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than buildable coverage · No long-wear claim · Not marketed for dry/oily/sensitive skin

    Retailer shade note: medium peach

    Medium confidence· Digital match

    View match
  10. Shade match 96
    $49Ulta BeautyUlta BeautyCosts $7 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Light rather than buildable coverageNo blurring effect claimedNot marketed for normal/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    74
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Light rather than buildable coverage · No blurring effect claimed · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  11. Shade match 94
    $46SephoraSephoraCosts $4 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than buildable coverage · Not marketed for combination/sensitive skin

    Retailer shade note: light skin with warm/yellow undertones

    Medium confidence· Digital match

    View match
  12. #14 · Sephora Collection

    Best Skin Ever Liquid Foundation

    20Y
    Shade match 94
    $24SephoraSephora$18 less (43%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily/sensitive skin

    Retailer shade note: medium with yellow undertones

    Medium confidence· Digital match

    View match
  13. #15 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW22
    Shade match 99
    $39Ulta BeautyUlta Beauty$3 less (7%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    99
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry/sensitive skin

    Retailer shade note: warm beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  14. Shade match 96
    $58SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Does not claim a lightweight feelNot marketed for combination/sensitive skinContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    37
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for combination/sensitive skin · Contains listed fragrance

    Retailer shade note: medium skin with golden undertones

    Medium confidence· Digital match

    View match
  15. Shade match 85
    $46SephoraSephoraCosts $4 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · Not marketed for oily/sensitive skin

    Retailer shade note: fair to light - neutral, slightly warm

    Medium confidence· Digital match

    View match
  16. #18 · NARS

    Natural Radiant Longwear Foundation

    Sahel - Medium 2.5
    Shade match 95
    $55SephoraSephoraCosts $13 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than buildable coverageNo blurring effect claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Not marketed for oily/sensitive skin

    Retailer shade note: M2.5 - medium with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  17. Shade match 94
    $16.99Ulta BeautyUlta Beauty$25.01 less (60%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo long-wear claimNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than buildable coverage · No long-wear claim · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: light-medium warm

    Medium confidence· Digital match

    View match
  18. Shade match 98
    $52SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Radiant rather than natural finishMedium rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    98
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: light yellow

    Medium confidence· Digital match

    View match
  19. Shade match 92
    $49Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Slightly deeperLight rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Light rather than buildable coverage · No blurring effect claimed · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  20. Shade match 98
    $52SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Radiant rather than natural finishMedium rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    98
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: light medium peach

    Medium confidence· Digital match

    View match
  21. #23 · Maybelline

    Fit Me Matte + Poreless Foundation

    Natural Tan 320
    Shade match 92
    $11.99Ulta BeautyUlta Beauty(product price)$30.01 less (71%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim 12-hour wear

    Differences: Matte rather than natural finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  22. #24 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Light Medium
    Shade match 86
    $41Ulta BeautyUlta Beauty$1 less (2%)

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneLight rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than buildable coverage · No blurring effect claimed

    Retailer shade note: light-medium with a neutral undertone

    Medium confidence· Digital match

    View match
  23. #25 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    21.5Y Medium
    Shade match 97
    $24SephoraSephora$18 less (43%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    20

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: medium, yellow undertone

    Medium confidence· Digital match

    View match
  24. Shade match 97
    $53Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    38
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium with warm golden undertones

    Medium confidence· Digital match

    View match
  25. #27 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light Medium 12
    Shade match 95
    $69SephoraSephoraCosts $27 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Radiant rather than natural finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No long-wear claim · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: light medium with peach undertones

    Medium confidence· Digital match

    View match
  26. Shade match 91
    $12.98WalmartWalmart$29.02 less (69%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than buildable coverageNo long-wear claimNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than buildable coverage · No long-wear claim · Not marketed for combination/dry/normal/oily skin

    Medium confidence· Digital match

    View match
  27. #29 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC30
    Shade match 94
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry/sensitive skin

    Retailer shade note: light to medium beige with golden undertone for light to medium skin

    Medium confidence· Digital match

    View match
  28. #30 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Neutral Medium 15
    Shade match 85
    $39.50SephoraSephora$2.50 less (6%)

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No long-wear claim · Not marketed for oily skin

    Retailer shade note: medium neutral skin with peach undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Tarte Timeless Hydrating Foundation 35H Medium Honey (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Warm

    • Very close colour
    • Light · Warm · golden undertone

    $8

  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    11.5 Tan

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 11.5 Tan

    • Very close colour
    • Light · Warm · golden undertone

    $36

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Very close colour
    • Light · Warm · golden undertone

    $12

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    330

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 330

    • Very close colour
    • Light medium · Warm undertone

    $30

  5. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Very close colour
    • Light medium · Warm undertone

    $10.99

  6. NARS Radiant Creamy Concealer

    Sucre D'orge

    NARS Radiant Creamy Concealer, shade Sucre D'orge

    • Very close colour
    • Light · Warm · peach undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Pure Radiant Tinted Moisturizer SPF 30 in Cuzco, against Tarte Timeless Hydrating Foundation in 35H Medium Honey. Every attribute compared, with its share of the score.

ComparedYour shade35H Medium HoneyClosest shade matchCuzcoScore
Shade match55% of overall99
Colour99#f2b282#f0b282Looks identicalColour difference 0.5 (0 is identical)
Depth100LightLightSameDepth difference: 0.3
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveDry, normalBoth marketed for dry/​normal skin
Overall match 86/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Pure Radiant Tinted Moisturizer SPF 30 in Cuzco.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Light rather than buildable coverage
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • No blurring effect claimed
  • No long-wear claim
  • Not marketed for combination/oily/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

RMS Beauty ReEvolve Natural Finish Foundation in 33.5, against Tarte Timeless Hydrating Foundation in 35H Medium Honey. Every attribute compared, with its share of the score.

ComparedYour shade35H Medium HoneyClosest overall alternative33.5Score
Shade match55% of overall94
Colour92#f2b282#e8b082Very close colourColour difference 2.1 (0 is identical)
Depth96LightLight mediumCloseDepth difference: 2.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 94/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To RMS Beauty ReEvolve Natural Finish Foundation in 33.5.

Same or better

  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear

Different

  • Does not claim a lightweight feel

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs none

Where to buy

Closest shade match

NARS Pure Radiant Tinted Moisturizer SPF 30 Cuzco

Match price
$50Ulta BeautyUlta Beauty
Costs $8 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

RMS Beauty ReEvolve Natural Finish Foundation 33.5

Match price
$59Ulta BeautyUlta Beauty
Costs $17 more

Your shade $42 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.