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Architecture Soft Matte 24H Multi-Use Foundation Stick 10.0N Dune dupes and alternatives Tom Ford

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Tan Neutral

The equivalent shade: scored on colour, depth and undertone only.

The match
Ulta Beauty Collection
Tan Neutral
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
96out of 100
Colour
93
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$44 less (73%)

Your shade $60 at Sephora

Closest overall alternative: bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Medium Tan 18

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
bareMinerals
Medium Tan 18
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
85out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
73
Wear (Wear & performance)
72
Skin (Skin suitability)
90
Best price
$39.50SephoraSephora
$20.50 less (34%)

Your shade $60 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Deep Neutral Warm 330
    Shade match 87
    $45SephoraSephora$15 less (25%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: Medium Deep with neutral peach undertones

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $36SephoraSephora$24 less (40%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin

    Retailer shade note: medium / deep - warm

    Medium confidence· Digital match

    View match
  3. Shade match 90
    $48SephoraSephora$12 less (20%)

    Matches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for dry skin

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for dry skin

    Retailer shade note: for medium skintones with neutral undertones

    High confidence· Digital match

    View match
  4. #6 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    4N1 Shell Beige
    Shade match 94
    $52SephoraSephora$8 less (13%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin

    Retailer shade note: medium tan with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    250 Light Medium
    Shade match 92
    $52SephoraSephora$8 less (13%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Slightly lighterNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Deep Neutral Warm 340
    Shade match 82
    $45SephoraSephora$15 less (25%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: Medium Deep with subtle peach undertones

    Medium confidence· Digital match

    View match
  7. Shade match 89
    $54SephoraSephora$6 less (10%)

    Matches: Same neutral undertoneSame medium coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    64
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed

    Retailer shade note: medium with neutral undertones

    High confidence· Digital match

    View match
  8. Shade match 82
    $48SephoraSephora$12 less (20%)

    Matches: Same medium coverageBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: medium deep with golden bronze undertones

    Medium confidence· Digital match

    View match
  9. Shade match 83
    $36SephoraSephora$24 less (40%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    86
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin

    Retailer shade note: medium / deep - cool

    Medium confidence· Digital match

    View match
  10. #12 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    21C Dynamic
    Shade match 84
    $47SephoraSephora$13 less (22%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: medium cool

    Medium confidence· Digital match

    View match
  11. Shade match 86
    $54SephoraSephora$6 less (10%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    64
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · No skin-like finish claimed

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  12. Shade match 91
    $50SephoraSephora$10 less (17%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    52
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: Medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · ILIA

    True Skin Serum Foundation

    Milos SF8
    Shade match 84
    $56SephoraSephora$4 less (7%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  14. Shade match 90
    $50SephoraSephora$10 less (17%)

    Matches: Same neutral undertoneSame medium coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    52
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: Medium-deep with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick 10.0N Dune (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Close colour
    • Medium · Neutral undertone

    $12

  2. Rare Beauty Liquid Touch Brightening Concealer

    390C

    Rare Beauty Liquid Touch Brightening Concealer, shade 390C

    • Very close colour
    • Medium · Cool undertone

    $24

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Suede 6.6

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Suede 6.6

    • Close colour
    • Medium light · Neutral undertone

    $39

  4. CoverGirl TruBlend Undercover Concealer

    Perfect Beige

    CoverGirl TruBlend Undercover Concealer, shade Perfect Beige

    • Close colour
    • Medium · Neutral undertone

    $12.99

  5. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Close colour
    • Medium · Neutral undertone

    $16.99

  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Very close colour
    • Medium

    $15.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Tan Neutral, against Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick in 10.0N Dune. Every attribute compared, with its share of the score.

ComparedYour shade10.0N DuneClosest shade matchTan NeutralScore
Shade match55% of overall96
Colour93#d09377#cc947dVery close colourColour difference 1.8 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 85/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Tan Neutral.

Same or better

  • $44 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same medium coverage
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • No skin-like finish claimed
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconePowder-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs powder-based; silicone high vs none

Why the closest overall alternative works

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Medium Tan 18, against Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick in 10.0N Dune. Every attribute compared, with its share of the score.

ComparedYour shade10.0N DuneClosest overall alternativeMedium Tan 18Score
Shade match55% of overall94
Colour90#d09377#cf9675Very close colourColour difference 2.3 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.9
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, combinationNormal, dry, combination, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 85/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Medium Tan 18.

Same or better

  • $20.50 less
  • Very close colour
  • Same neutral undertone
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed
  • Adds SPF 15

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • No long-wear claim

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapSilicone-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Tan Neutral

Best price
$16Ulta BeautyUlta Beauty
$44 less (73%)

Your shade $60 at Sephora

Closest overall alternative

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Medium Tan 18

Best price
$39.50SephoraSephora
$20.50 less (34%)

Your shade $60 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.