Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lipstick overall.
SephoraYour shade $64 at Sephora
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at Sephora
Ulta Beautyfrom $25 · product priceView at Ulta BeautyRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Sephora$14 less (22%)Matches: Very close colourSame cool undertoneSame finish: satin
Differences: Nude rather than plum
Very close colour · Satin · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Nude rather than plum
Retailer shade note: a bold brown nude
High confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephora$39 less (61%)Matches: Very close colourSame cool undertoneSame finish: satin
Differences: Brown rather than plumLong-wearing rather than 12-hour wear (longevity)
Very close colour · Satin · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Brown rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: reddish brown
High confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephora$39 less (61%)Matches: Same cool undertoneSame opacity: opaqueSame longevity: 12-hour wear
Differences: Mauve rather than plum
Close colour · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Mauve rather than plum
Retailer shade note: midtone cool mauve
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$51.51 less (80%)Matches: Very close colourSame cool undertoneSame finish: satin
Differences: Brown rather than plumNot listed rather than 12-hour wear (longevity)
Very close colour · Satin
Ingredients (not scored): 3% ingredient overlap
Differences: Brown rather than plum · Not listed rather than 12-hour wear (longevity)
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Walmart$7.97View at Walmart
Target$7.99View at TargetUlta Beautyfrom $12.49 · product priceView at Ulta BeautyUlta Beauty$39 less (61%)Matches: Same cool undertoneSame finish: satinSame opacity: opaque
Differences: Rose rather than plumLong-wearing rather than 12-hour wear (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Rose rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: cool rose
High confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephora$15 less (23%)Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Long-wearing rather than 12-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: deep, muted plum
High confidence· Digital match
Gucci Velvet Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephora$16 less (25%)Matches: Same cool undertoneSame opacity: opaqueBoth claim hydration
Differences: Brown rather than plumLong-wearing rather than 12-hour wear (longevity)
Close colour · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Brown rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: An intense brown
Medium confidence· Digital match
Dior Rouge Dior On Stage
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautySephora$48 less (75%)Matches: Very close colourSame cool undertoneSame opacity: opaque
Differences: Red rather than plum
Very close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Red rather than plum
Retailer shade note: matte pink red
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephora$36 less (56%)Matches: Very close colourSame cool undertoneSame opacity: opaque
Differences: Berry rather than plumNot listed rather than 12-hour wear (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Berry rather than plum · Not listed rather than 12-hour wear (longevity)
Retailer shade note: deep red berry
High confidence· Digital match
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beautyfrom $28 · product priceView at Ulta BeautySephora$22 less (34%)Matches: Same cool undertoneSame finish: satinSame opacity: opaque
Differences: Brown rather than plumLong-wearing rather than 12-hour wear (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Brown rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: auburn brown
High confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Sephora$42View at Sephora
CVS$49.51 less (77%)Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Nude rather than plum
Close colour · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Nude rather than plum
Medium confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
CVS$52.11 less (81%)Matches: Very close colourSame cool undertoneSame opacity: opaque
Differences: Brown rather than plumDoes not claim hydration
Very close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Brown rather than plum · Does not claim hydration
High confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonCVS$11.89View at CVSSephora$39 less (61%)Matches: Same cool undertoneSame opacity: opaqueClaims comfort
Differences: Brown rather than plumLong-wearing rather than 12-hour wear (longevity)
Close colour · Cream · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Brown rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: midtone pink brown
High confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$29 less (45%)Matches: Same cool undertoneSame finish: satinClaims comfort
Differences: Nude rather than plumLong-wearing rather than 12-hour wear (longevity)
Close colour · Satin
Ingredients (not scored): 2% ingredient overlap
Differences: Nude rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: berry-bitten nude
High confidence· Digital match
RMS Beauty Legendary Serum Lipstick: The Nudes
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephora$39 less (61%)Matches: Same opacity: opaqueSame longevity: 12-hour wearClaims comfort
Differences: Warm rather than cool undertoneBrown rather than plum
Close colour · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than plum
Retailer shade note: muted peachy pinky brown
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$49 less (77%)Matches: Same cool undertoneSame opacity: opaqueBoth claim hydration
Differences: Red rather than plumLong-wearing rather than 12-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Red rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: blue red
High confidence· Digital match
Juvia's Place The Reds Cherry Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta Beauty
Walgreens$57.01 less (89%)Matches: Same cool undertoneClaims transfer resistance
Differences: Long-wearing rather than 12-hour wear (longevity)Does not claim hydration
Close colour · Matte
Ingredients (not scored): 2% ingredient overlap
Differences: Long-wearing rather than 12-hour wear (longevity) · Does not claim hydration
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$6.99View at WalgreensWalmart$8.06 · out of stockView at WalmartWalgreens$57.01 less (89%)Matches: Very close colourSame cool undertoneClaims transfer resistance
Differences: Brown rather than plumLong-wearing rather than 12-hour wear (longevity)Does not claim hydration
Very close colour · Matte
Ingredients (not scored): 2% ingredient overlap
Differences: Brown rather than plum · Long-wearing rather than 12-hour wear (longevity) · Does not claim hydration
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$6.99View at WalgreensWalmart$7.94 · out of stockView at WalmartSephora$15 less (23%)Matches: Same cool undertoneSame opacity: opaqueBoth claim hydration
Differences: Red rather than plumLong-wearing rather than 12-hour wear (longevity)
Slight colour difference · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Red rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: the iconic red
Medium confidence· Digital match
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty$57.51 less (90%)Matches: Same cool undertoneClaims transfer resistance
Differences: Berry rather than plumLong-wearing rather than 12-hour wear (longevity)Does not claim hydration
Close colour · Matte
Ingredients (not scored): 2% ingredient overlap
Differences: Berry rather than plum · Long-wearing rather than 12-hour wear (longevity) · Does not claim hydration
Retailer shade note: true berry
High confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$6.49View at Ulta BeautyWalgreens$6.99View at WalgreensWalmart$7.94 · out of stockView at WalmartTarget$9.99View at TargetUlta Beauty$49 less (77%)Matches: Same cool undertoneSame opacity: opaqueBoth claim hydration
Differences: DeeperRed rather than plumLong-wearing rather than 12-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Deeper · Red rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: deep wine red
High confidence· Digital match
Juvia's Place The Wines Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty$22 less (34%)Matches: Same cool undertoneSame finish: satinSame opacity: opaque
Differences: DeeperBrown rather than plumLong-wearing rather than 12-hour wear (longevity)
Slight colour difference · Satin · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Deeper · Brown rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: cherry brown
High confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephora$48 less (75%)Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Nude rather than plum
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Nude rather than plum
Retailer shade note: matte blush nude
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty(product price)$37 less (58%)Matches: Same cool undertoneClaims transfer resistanceClaims comfort
Differences: Brown rather than plumBuildable rather than opaque (opacity)
Close colour · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Brown rather than plum · Buildable rather than opaque (opacity)
Retailer shade note: rich cool brown
High confidence· Digital match
MAC Cosmetics Powder Kiss Hazy Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephora$15 less (23%)Matches: Same opacity: opaqueBoth claim hydration
Differences: Warm rather than cool undertoneRose rather than plumLong-wearing rather than 12-hour wear (longevity)
Close colour · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Warm rather than cool undertone · Rose rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: taupe rosewood
Medium confidence· Digital match
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraWalmart$54.18 less (85%)Matches: Same cool undertoneSame opacity: opaque
Differences: LighterBrown rather than plumDoes not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Lighter · Brown rather than plum · Does not claim hydration
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$48 less (75%)Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Rose rather than plum
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Rose rather than plum
Retailer shade note: matte classic strawberry
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephora$48 less (75%)Matches: Very close colourSame opacity: opaqueClaims transfer resistance
Differences: Warm rather than cool undertonePink rather than plum
Very close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than cool undertone · Pink rather than plum
Retailer shade note: matte peach tone pink
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty(product price)$51 less (80%)Matches: Same opacity: opaqueClaims transfer resistanceClaims comfort
Differences: Warm rather than cool undertoneDoes not claim hydration
Slight colour difference · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than cool undertone · Does not claim hydration
Retailer shade note: warm burgundy
Medium confidence· Digital match
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick
Every store that sells this shade · prices as last checked
Walgreens$6.49View at WalgreensWalmart$12.97View at WalmartTarget$12.99 · out of stockView at TargetUlta Beautyfrom $13 · product priceView at Ulta BeautyShowing 12 of 29 matches
MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Diva, against Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear in Impassioned. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Diva.
Weighted ingredient similarity 12%. Ingredients only affect results through the filters.
SephoraYour shade $64 at Sephora
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
