Plum · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $64 at Sephora
Juvia's Place The Nude Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyThe most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
SephoraYour shade $64 at Sephora
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$14 less (22%)Matches: Same cool undertoneSame opacity: opaqueSame longevity: 12-hour wear
Differences: Lighter
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Lighter
Retailer shade note: a brownish plum - velvet
Medium confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)$39 less (61%)Matches: Same cool undertoneSame opacity: opaqueSame longevity: 12-hour wear
No material differences in the data we have.
Close colour · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Retailer shade note: pinkish plum
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$51.01 less (80%)Matches: Very close colourSame cool undertoneSame opacity: opaque
Differences: Brown rather than plumDoes not claim hydration
Very close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Brown rather than plum · Does not claim hydration
Retailer shade note: purple brown
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$9.82View at Walmart
Targetfrom $9.89 · product priceView at Target
CVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta Beauty$39 less (61%)Matches: Very close colourSame cool undertoneSame finish: satin
Differences: Pink rather than plumLong-wearing rather than 12-hour wear (longevity)
Very close colour · Satin · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Pink rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: dusty blue pink
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty$22 less (34%)Matches: Same cool undertoneSame finish: satinSame opacity: opaque
Differences: Berry rather than plumLong-wearing rather than 12-hour wear (longevity)
Close colour · Satin · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Berry rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: cool berry
Medium confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$42View at Ulta BeautySephora$39 less (61%)Matches: Same cool undertoneSame opacity: opaqueSame longevity: 12-hour wear
Differences: Nude rather than plum
Close colour · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Nude rather than plum
Retailer shade note: deep tone beige
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$29 less (45%)Matches: Near-identical swatch colourSame cool undertoneSame finish: satin
Differences: Pink rather than plumNot listed rather than 12-hour wear (longevity)
Looks identical · Satin · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Pink rather than plum · Not listed rather than 12-hour wear (longevity)
Retailer shade note: cool dark fuchsia
Medium confidence· Digital match
Jane Iredale ColorLuxe Hydrating Cream Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)$39 less (61%)Matches: Same cool undertoneSame opacity: opaqueSame longevity: 12-hour wear
Differences: Pink rather than plum
Close colour · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Pink rather than plum
Retailer shade note: deep mauve pink
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$24 less (38%)Matches: Same cool undertoneSame longevity: 12-hour wearClaims comfort
Differences: LighterBuildable rather than opaque (opacity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Lighter · Buildable rather than opaque (opacity)
Retailer shade note: cool deep plum
Medium confidence· Digital match
Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)$51.51 less (80%)Matches: Very close colourSame cool undertoneSame finish: satin
Differences: Red rather than plumNot listed rather than 12-hour wear (longevity)
Very close colour · Satin
Ingredients (not scored): 3% ingredient overlap
Differences: Red rather than plum · Not listed rather than 12-hour wear (longevity)
Retailer shade note: deep brown-red
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$7.99View at TargetUlta Beautyfrom $12.49 · product priceView at Ulta BeautySephora$39 less (61%)Matches: Very close colourSame opacity: opaqueSame longevity: 12-hour wear
Differences: Warm rather than cool undertonePink rather than plum
Very close colour · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Warm rather than cool undertone · Pink rather than plum
Retailer shade note: soft muted brownish pink
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephora$37 less (58%)Matches: Same cool undertoneSame longevity: 12-hour wearClaims comfort
Differences: Mauve rather than plum
Slight colour difference · Matte
Ingredients (not scored): 14% ingredient overlap
Differences: Mauve rather than plum
Retailer shade note: Cool mauve
Medium confidence· Digital match
ILIA Lip Sketch Hydrating Crayon
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautySephora$25 less (39%)Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Brown rather than plum
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Brown rather than plum
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$37 less (58%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Brown rather than plumBuildable rather than opaque (opacity)
Close colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Brown rather than plum · Buildable rather than opaque (opacity)
Retailer shade note: intense rose brown
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta Beauty$29 less (45%)Matches: Same cool undertoneSame longevity: 12-hour wearClaims comfort
Differences: Brown rather than plumBuildable rather than opaque (opacity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Brown rather than plum · Buildable rather than opaque (opacity)
Retailer shade note: cool berry brown
Medium confidence· Digital match
Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephora$36 less (56%)Matches: Same cool undertoneSame finish: satinClaims comfort
Differences: Brown rather than plumBuildable rather than opaque (opacity)Long-wearing rather than 12-hour wear (longevity)
Close colour · Satin · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Brown rather than plum · Buildable rather than opaque (opacity) · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: pink brown
Medium confidence· Digital match
MERIT Signature Lip Lightweight Lipstick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty(product price)$51.51 less (80%)Matches: Same finish: satinClaims transfer resistanceBoth claim hydration
Differences: Warm rather than cool undertoneNot listed rather than 12-hour wear (longevity)
Close colour · Satin
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than cool undertone · Not listed rather than 12-hour wear (longevity)
Retailer shade note: medium dark warm burgundy
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartCVS$9.99View at CVSUlta Beautyfrom $12.49 · product priceView at Ulta BeautySephora$48 less (75%)Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Mauve rather than plum
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Mauve rather than plum
Retailer shade note: matte soft berry mauve
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty$37 less (58%)Matches: Same cool undertoneSame finish: satinClaims comfort
Differences: Mauve rather than plumNot listed rather than 12-hour wear (longevity)
Close colour · Satin
Ingredients (not scored): 9% ingredient overlap
Differences: Mauve rather than plum · Not listed rather than 12-hour wear (longevity)
Retailer shade note: mauve
Medium confidence· Digital match
Buxom Full-On Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyCVS$49.51 less (77%)Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Nude rather than plum
Close colour · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Nude rather than plum
Medium confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
Sephora$48 less (75%)Matches: Very close colourSame opacity: opaqueClaims transfer resistance
Differences: Warm rather than cool undertonePink rather than plum
Very close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than cool undertone · Pink rather than plum
Retailer shade note: matte blush pink
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephora$40 less (63%)Matches: Same cool undertoneSame opacity: opaqueClaims comfort
Differences: Red rather than plumLong-wearing rather than 12-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Red rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: deep dark red
Medium confidence· Digital match
Haus Labs Le Monster Lip Crayon Vegan Lipstick and Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$39 less (61%)Matches: Same cool undertoneSame opacity: opaqueClaims comfort
Differences: Brown rather than plumLong-wearing rather than 12-hour wear (longevity)
Close colour · Cream · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Brown rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: midtone pink brown
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephora$39 less (61%)Matches: Same opacity: opaqueSame longevity: 12-hour wearClaims comfort
Differences: DeeperWarm rather than cool undertoneBrown rather than plum
Close colour · Matte · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Deeper · Warm rather than cool undertone · Brown rather than plum
Retailer shade note: muted peachy pinky brown
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephora$25 less (39%)Matches: Very close colourSame cool undertoneSame opacity: opaque
Differences: Red rather than plumNot listed rather than 12-hour wear (longevity)Does not claim hydration
Very close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Red rather than plum · Not listed rather than 12-hour wear (longevity) · Does not claim hydration
Retailer shade note: blooded crimson
Medium confidence· Digital match
Pat McGrath Labs MatteTrance Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephora$16 less (25%)Matches: Same cool undertoneBoth claim hydration
Differences: Rose rather than plumSheer rather than opaque (opacity)
Close colour · Matte · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Rose rather than plum · Sheer rather than opaque (opacity)
Retailer shade note: deep mauve rosewood
Medium confidence· Digital match
Valentino Spike Valentino Buttery Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)$52 less (81%)Matches: Very close colourSame cool undertoneClaims comfort
Differences: Brown rather than plumLong-wearing rather than 12-hour wear (longevity)
Very close colour
Ingredients (not scored): 9% ingredient overlap
Differences: Brown rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: brown
Medium confidence· Digital match
NYX Professional Makeup Lip IV Hydrating Gloss Stain
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$11.97View at WalmartUlta Beautyfrom $12 · product priceView at Ulta BeautySephora$48 less (75%)Matches: Same opacity: opaqueClaims transfer resistanceClaims comfort
Differences: Neutral rather than cool undertoneRed rather than plum
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than plum
Retailer shade note: matte brick berry red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraShowing 12 of 28 matches
Juvia's Place The Nude Velvety Matte Lipstick in Kebi, against Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear in Night Mauve. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place The Nude Velvety Matte Lipstick in Kebi.
Weighted ingredient similarity 12%. Ingredients only affect results through the filters.
Dior Rouge Dior Lipstick in 964 Ambitious, against Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear in Night Mauve. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Dior Rouge Dior Lipstick in 964 Ambitious.
Weighted ingredient similarity 5%. Ingredients only affect results through the filters.
Juvia's Place The Nude Velvety Matte Lipstick Kebi
Ulta BeautyYour shade $64 at Sephora
Dior Rouge Dior Lipstick 964 Ambitious
SephoraYour shade $64 at Sephora
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
