Brown · Deep / dark
Closest overall alternative is the most similar mascara: effect 45%, formula 30%, waterproof 15%, brush 10%. Colour is a filter, not a score.
30 matches
30 matches
The most similar mascara overall: effect 45%, formula 30%, waterproof 15%, brush 10%.
Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $29 at Sephora
e.l.f. Cosmetics Big Mood Mega Volume & Lifting Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$9View at Ulta BeautyNot compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.
Ulta Beauty$16 less (55%)Matches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Kylie Cosmetics Wisp Lash Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta Beauty
SephoraSame priceMatches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Benefit Cosmetics They're Real Lengthening Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyUlta Beauty$1 less (3%)Matches: Similar effectSame brush shape: hourglass
No material differences in the data we have.
Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Buxom Lash Volumizing Mascara in Blackest Black
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautySephoraSame priceMatches: Similar effectSame brush shape: hourglass
No material differences in the data we have.
Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Too Faced Better Than Sex Volumizing & Lengthening Waterproof Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautySephoraSame priceMatches: Similar effect
Differences: Curved rather than hourglass
Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Curved rather than hourglass
Retailer shade note: black
Medium confidence· Digital match
Charlotte Tilbury Exagger-eyes Volumizing and Curling Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautySephoraSame priceMatches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: warm brown
Medium confidence· Digital match
Too Faced Ribbon Wrapped Lash Extreme Length Tubing Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautySephora$1 less (3%)Matches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Tarte Lights, Camera, Splashes Waterproof Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautyUlta Beauty$1 less (3%)Matches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautySephora$5 less (17%)Matches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Rare Beauty Perfect Strokes Universal Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$24View at Ulta BeautySephora$1 less (3%)Matches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Tarte Tartelette Tubing Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautyUlta Beauty$14.01 less (48%)Matches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Milani Highly Rated Lash Extensions XL Volumizing Tubing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautyUlta Beauty$4 less (14%)Matches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: dark blonde taupe
Medium confidence· Digital match
Urban Decay Tube Job Lash Augmenting Tubing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty$1 less (3%)Matches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Tarte Maneater Volumizing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautySephora$11 less (38%)Matches: Same brush shape: hourglass
Differences: 5 of 7 effects shared
Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Medium confidence· Digital match
Too Faced Naturally Better Than Sex Lengthening and Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$13 less (45%)Matches: Same brush shape: hourglass
Differences: 5 of 7 effects shared
Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Medium confidence· Digital match
Anastasia Beverly Hills Lash Brag Jet-Black Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty$26View at Ulta BeautyUlta Beauty$7 less (24%)Nothing compared the same
Differences: 5 of 7 effects sharedTapered rather than hourglass
Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared · Tapered rather than hourglass
Retailer shade note: brown
Medium confidence· Digital match
Fenty Beauty Hella Thicc Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautyUlta BeautyCosts $1 moreNothing compared the same
Differences: 5 of 7 effects sharedCurved rather than hourglass
Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared · Curved rather than hourglass
Medium confidence· Digital match
Lancôme Lash Idôle Lash-Lifting Volumizing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautyUlta BeautySame priceNothing compared the same
Differences: 5 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Medium confidence· Digital match
Benefit Cosmetics BADgal Bounce Volumizing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautySephoraCosts $1 moreNothing compared the same
Differences: 5 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Retailer shade note: black
Medium confidence· Digital match
Lancôme Lash Idôle Flutter Extension Lengthening Mascara
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautyUlta Beauty$23 less (79%)Nothing compared the same
Differences: 5 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Medium confidence· Digital match
Ulta Beauty Collection Twisted Volume Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautySephora$1 less (3%)Nothing compared the same
Differences: 5 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Retailer shade note: rich black
Medium confidence· Digital match
Tarte Lights, Camera, Lashes 4-in-1 Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautyUlta Beauty$1 less (3%)Nothing compared the same
Differences: 5 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Medium confidence· Digital match
Prime Prometics PrimeLash Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautySephoraCosts $5 moreNothing compared the same
Differences: 5 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Medium confidence· Digital match
Hourglass Caution Extreme Lash Mascara
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$34View at Ulta BeautySephora$1 less (3%)Nothing compared the same
Differences: Not sold in your colour5 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · 5 of 7 effects shared
Medium confidence· Digital match
Tarte Big Ego Vegan Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautyUlta Beauty$15.01 less (52%)Nothing compared the same
Differences: 5 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Medium confidence· Digital match
Maybelline Falsies Lash Lift Washable Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautyUlta Beauty$15.01 less (52%)Nothing compared the same
Differences: 5 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Medium confidence· Digital match
Maybelline Falsies Lash Lift Waterproof Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautyUlta Beauty$15.01 less (52%)Nothing compared the same
Differences: 5 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Medium confidence· Digital match
CoverGirl Lash Blast Cleantopia Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautyUlta Beauty$24.01 less (83%)Nothing compared the same
Differences: 4 of 7 effects sharedTapered rather than hourglass
Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 7 effects shared · Tapered rather than hourglass
Medium confidence· Digital match
Essence Lash Princess False Lash Effect Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$4.99View at Ulta BeautyUlta Beauty$20 less (69%)Nothing compared the same
Differences: 4 of 7 effects sharedCurved rather than hourglass
Not compared: formula, waterproof and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 7 effects shared · Curved rather than hourglass
Medium confidence· Digital match
e.l.f. Cosmetics Incredi-Curl Curling & Volumizing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$9View at Ulta BeautyShowing 12 of 29 matches
e.l.f. Cosmetics Big Mood Mega Volume & Lifting Mascara in Deep Brown, against Too Faced Better Than Sex Volumizing & Lengthening Mascara in Chocolate. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Big Mood Mega Volume & Lifting Mascara in Deep Brown.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Ulta BeautyYour shade $29 at Sephora
30 similar shades scored two ways: the overall match on effect, formula, waterproof wear and brush. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
