Light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
10 of 30 matches
Only showing matches made for sensitive skin.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $48 at Sephora
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at Sephora
Ulta Beautyfrom $52 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $48 at Sephora
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$10 less (21%)Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Does not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: neutral peach
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed
Retailer shade note: light with warm undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$6 less (13%)Matches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Natural rather than matte finishBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$10 less (21%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly deeperOlive rather than warm undertoneDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Olive rather than warm undertone · Does not claim not settling into lines
Retailer shade note: neutral olive
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty$44.11 less (92%)Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect
Differences: Natural rather than matte finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty$36.81 less (77%)Matches: Very close colourSame matte finishClaims transfer resistance
Differences: Slightly cooler undertoneFull rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Retailer shade note: neutral cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta Beauty
Walmart$11.97View at Walmart
Target$11.99View at Target
AmazonSee price at AmazonView at AmazonUlta Beauty$44.11 less (92%)Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect
Differences: Slightly deeperNatural rather than matte finishFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty(product price)$7 less (15%)Matches: Very close colourBoth claim a lightweight feelAdds SPF 25
Differences: Neutral rather than warm undertoneNatural rather than matte finishLight rather than medium coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: light with a neutral undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta Beauty
Macy's$41View at Macy'sThe closest shade to Too Faced Born This Way Soft Matte Foundation Almond (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Golden Beige
$36
Golden
$12
1N10
$35
NC15
$30
030 Honey
$10.99
Medium 2
$22
Light Beige
$8
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in YP5, against Too Faced Born This Way Soft Matte Foundation in Almond. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in YP5.
8 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Rare Beauty True to Myself Natural Matte Longwear Foundation in 20 Light Medium Neutral, against Too Faced Born This Way Soft Matte Foundation in Almond. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Rare Beauty True to Myself Natural Matte Longwear Foundation in 20 Light Medium Neutral.
8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation YP5
SephoraYour shade $48 at Sephora
Rare Beauty True to Myself Natural Matte Longwear Foundation 20 Light Medium Neutral
SephoraYour shade $48 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
