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Born This Way Soft Matte Foundation Hazelnut dupes and alternatives Too Faced

Very deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free10No drying alcohol8Vegan2Cruelty-free5Oil-free0With SPF1Mineral0

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Only showing matches made for sensitive skin.

  • 1 match has no skin type listed and is not shown.

Closest shade match: L'Oréal Paris Lumi Le Glow Skin Tint 410 Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
HazelnutChange shade
Depth and undertone: Very deep · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
L'Oréal Paris
410 Cool
Depth and undertone: Rich deep · Cool
Finish and coverage: Radiant · Light coverage
Shade match
94out of 100
Colour
91
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16.99Ulta BeautyUlta Beauty
$31.01 less (65%)

Your shade $48 at Sephora · lowest price $13.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Charlotte Tilbury Airbrush Flawless Foundation 16 Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Too Faced
HazelnutChange shade
Depth and undertone: Very deep · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
Charlotte Tilbury
16 Cool
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Medium coverage
Overall match
88out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
91
Wear (Wear & performance)
76
Skin (Skin suitability)
84
High confidence· Digital matchWhy it matches
Match price
$52Ulta BeautyUlta Beauty
Costs $4 more

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible Cushion Foundation

    420 Cool
    Shade match 88
    $19.99Ulta BeautyUlta Beauty(product price)$28.01 less (58%)

    Matches: Same cool undertoneSame matte finishBoth claim a skin-like finish

    Differences: Buildable rather than medium coverageDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    67
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability

    High confidence· Digital match

    View match
  2. #4 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    46 Deep Neutral
    Shade match 85
    $38SephoraSephora$10 less (21%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines

    Retailer shade note: neutral red

    High confidence· Digital match

    View match
  3. #5 · Ulta Beauty Collection

    Complexion Crush Foundation

    Dark Cool
    Shade match 83
    $16Ulta BeautyUlta Beauty(product price)$32 less (67%)

    Matches: Same cool undertoneSame matte finishSame medium coverage

    Differences: Slightly lighterNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  4. #6 · Ulta Beauty Collection

    Complexion Crush Foundation

    Deep Neutral
    Shade match 83
    $16Ulta BeautyUlta Beauty(product price)$32 less (67%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly lighterNeutral rather than cool undertoneNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  5. #7 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 10
    Shade match 89
    $51.50Ulta BeautyUlta Beauty(product price)Costs $3.50 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    75
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    440 Deep Neutral
    Shade match 76
    $18.99Ulta BeautyUlta Beauty(product price)$29.01 less (60%)

    Matches: Same matte finishSame medium coverageBoth claim a skin-like finish

    Differences: Slightly lighterNeutral rather than cool undertoneDoes not claim colour stability

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    55
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Does not claim colour stability · Contains drying alcohol

    High confidence· Digital match

    View match
  7. #9 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F16NW
    Shade match 80
    $14Ulta BeautyUlta Beauty(product price)$34 less (71%)

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: dark or deep skin tones with a warm red undertone

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    59N Rich Neutral
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Very close colourSame cool undertoneBoth claim not settling into lines

    Differences: Radiant rather than matte finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    64
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: deeper skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Hazelnut (Very deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Close colour
    • Very deep · Cool · rosy undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C

    • Close colour
    • Very deep · Cool undertone

    $38

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    25C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 25C

    • Close colour
    • Very deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brownie 8.5 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red

    • Slight colour difference
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6N

    • Close colour
    • Rich deep · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Close colour
    • Very deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Slight colour difference
    • Rich deep · Cool undertone

    $36

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Lumi Le Glow Skin Tint in 410 Cool, against Too Faced Born This Way Soft Matte Foundation in Hazelnut. Every attribute compared, with its share of the score.

ComparedYour shadeHazelnutClosest shade match410 CoolScore
Shade match55% of overall94
Colour91#692e10#612d13Very close colourColour difference 2.1 (0 is identical)
Depth96Very deepRich deepCloseDepth difference: 2.2
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall54
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 77/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Lumi Le Glow Skin Tint in 410 Cool.

Same or better

  • $31.01 less
  • Very close colour
  • Same cool undertone
  • Light rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Radiant finish instead of matte
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, low silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs low
View full match

Why the closest overall alternative works

Charlotte Tilbury Airbrush Flawless Foundation in 16 Cool, against Too Faced Born This Way Soft Matte Foundation in Hazelnut. Every attribute compared, with its share of the score.

ComparedYour shadeHazelnutClosest overall alternative16 CoolScore
Shade match55% of overall91
Colour85#692e10#613216Close colourColour difference 3.0 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.5
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall76
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 91/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Foundation in 16 Cool.

Same or better

  • Same cool undertone
  • Same matte finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim 24-hour wear
  • Claims transfer resistance
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Does not claim not settling into lines
  • Contains alcohol

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

L'Oréal Paris Lumi Le Glow Skin Tint 410 Cool

Match price
$16.99Ulta BeautyUlta Beauty
$31.01 less (65%)

Your shade $48 at Sephora · lowest price $13.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Charlotte Tilbury Airbrush Flawless Foundation 16 Cool

Match price
$52Ulta BeautyUlta Beauty
Costs $4 more

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.