Born This Way Soft Matte Foundation Hazelnut dupes and alternatives Too Faced
4.3 (3,608)·Very deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$16Ulta Beauty(product price)$32 less (67%)4.0 (94)
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Slightly lighter· Neutral rather than cool undertone· No long-wear claim
Score details
Shade match
83
Finish & visual result
91
Wear & performance
51
Skin suitability
84
Very close colour · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
89
Finish & visual result
75
Wear & performance
51
Skin suitability
84
Looks identical · Natural · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
Matches: Same medium coverage· Both claim a skin-like finish· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Does not claim colour stability
Score details
Shade match
81
Finish & visual result
82
Wear & performance
78
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim colour stability · Not marketed for oily skin · Contains drying alcohol
$16Ulta Beauty(product price)$32 less (67%)4.5 (15,723)
Matches: Same cool undertone· Same matte finish
Differences: Slightly lighter· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
86
Wear & performance
40
Skin suitability
100
Close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly lighter · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: deep rich with cool undertone
$16Ulta Beauty(product price)$32 less (67%)4.5 (15,723)
Matches: Very close colour· Same matte finish
Differences: Neutral rather than cool undertone· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
86
Wear & performance
40
Skin suitability
100
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: deep truffle with neutral undertone
$25Ulta Beauty(product price)$23 less (48%)4.2 (812)
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Olive rather than cool undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
79
Finish & visual result
82
Wear & performance
63
Skin suitability
90
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability
Matches: Same medium coverage· Both claim a skin-like finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
80
Finish & visual result
76
Wear & performance
63
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Retailer shade note: dark deep with neutral undertone
$14Ulta Beauty(product price)$34 less (71%)3.5 (10)
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Slightly warmer undertone· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
79
Wear & performance
63
Skin suitability
84
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: dark or deep skin tones with a warm red undertone
Matches: Very close colour· Same cool undertone· Both claim a skin-like finish
Differences: Radiant rather than matte finish· Light rather than medium coverage· No long-wear claim
Score details
Shade match
94
Finish & visual result
54
Wear & performance
51
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
Matches: Same medium coverage· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly lighter· Neutral rather than cool undertone· Natural rather than matte finish
Score details
Shade match
80
Finish & visual result
76
Wear & performance
63
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Matches: Same medium coverage· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly lighter· Neutral rather than cool undertone· Natural rather than matte finish
Score details
Shade match
79
Finish & visual result
76
Wear & performance
63
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Retailer shade note: dark deep with neutral undertone
$29Ulta Beauty(product price)$19 less (40%)4.6 (558)
Matches: Both claim not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural matte rather than matte finish· Full rather than medium coverage
Score details
Shade match
77
Finish & visual result
70
Wear & performance
78
Skin suitability
90
Close colour · Natural matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than cool undertone · Natural matte rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability
The closest shade to Too Faced Born This Way Soft Matte Foundation Hazelnut (Very deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
about-face THE PERFORMER Skin-Focused Foundation in D4COOL, against Too Faced Born This Way Soft Matte Foundation in Hazelnut. Every attribute compared, with its share of the score.
ComparedYour shadeHazelnutClosest shade matchD4COOLHow they compareScore
Shade match55% of overall95
Colour60%93#692e10#68290fVery close colourColour difference 1.9 (0 is identical)
Overall match 87/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Charlotte Tilbury Airbrush Flawless Foundation in 16 Cool, against Too Faced Born This Way Soft Matte Foundation in Hazelnut. Every attribute compared, with its share of the score.
ComparedYour shadeHazelnutClosest overall alternative16 CoolHow they compareScore
Shade match55% of overall91
Colour60%85#692e10#613216Close colourColour difference 3.0 (0 is identical)
Overall match 88/100Shade match 91/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$28.01 less (58%)
Sephora
