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Born This Way Soft Matte Foundation Mocha dupes and alternatives Too Faced

Deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Skin type

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Fragrance-free11No drying alcohol11Vegan4Cruelty-free5Oil-free0With SPF5Mineral2

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16 of 30

Only showing matches made for dry skin.

  • 1 match has no skin type listed and is not shown.

Closest shade match: Kryolan Professional Makeup Natural Fluid Foundation NP 10

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
MochaChange shade
Depth and undertone: Deep · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
Kryolan Professional Makeup
NP 10
Depth and undertone: Deep · Cool · pink
Finish and coverage: Natural · Light coverage
Shade match
96out of 100
Colour
94
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$51.50Ulta BeautyUlta Beauty
Costs $3.50 more

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Deep 56 Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Too Faced
MochaChange shade
Depth and undertone: Deep · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
bareMinerals
Deep 56 Cool
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
88out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
93
Wear (Wear & performance)
67
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$45Ulta BeautyUlta Beauty
$3 less (6%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    540 Suede (W)
    Shade match 86
    $53Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: No skin-like finish claimedDoes not claim colour stabilityContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    78
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. #4 · Too Faced

    Born This Way Undetectable Medium-To-Full Coverage Foundation

    Mocha
    Shade match 89
    $49SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Slightly deeperNatural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    30

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: rich tan with rosy undertones

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Super Stay Lumi-Matte Foundation

    367
    Shade match 88
    $15.99Ulta BeautyUlta Beauty(product price)$32.01 less (67%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · Clinique

    Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Deep Cool 4
    Shade match 91
    $49Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame cool undertoneBoth claim not settling into lines

    Differences: Natural rather than matte finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    61
    Wear & performance
    76
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  5. #7 · Too Faced

    Born This Way Undetectable Medium-To-Full Coverage Foundation

    Caramel
    Shade match 84
    $49SephoraSephoraCosts $1 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    30

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: rich tan with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Live Tinted

    HUESTICK Complexion Stick

    06 Medium/Dark
    Shade match 83
    $42Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    85
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  7. #9 · Clinique

    Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Deep Cool 2
    Shade match 89
    $49Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same cool undertoneBoth claim not settling into linesBoth claim colour stability

    Differences: Natural rather than matte finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    61
    Wear & performance
    76
    Skin suitability
    60

    Close colour · Natural · Light coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  8. #10 · Juvia's Place

    I am Magic Powder Foundation

    Kaduna - Tan 1
    Shade match 82
    $20Ulta BeautyUlta Beauty$28 less (58%)

    Matches: Very close colourSame matte finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    520 Sienna
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$29.01 less (60%)

    Matches: Near-identical swatch colourClaims transfer resistanceBoth claim colour stability

    Differences: Natural rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    61
    Wear & performance
    64
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. #12 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 8
    Shade match 84
    $51.50Ulta BeautyUlta Beauty(product price)Costs $3.50 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    75
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  11. #13 · CoverGirl

    Simply Ageless Skin Perfector Essence Foundation

    Tan-Rich
    Shade match 85
    $21.49Ulta BeautyUlta Beauty$26.51 less (55%)

    Matches: Very close colourBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    75
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  12. #14 · Pixi

    On-the-Glow BASE Foundation Moisture Stick

    Espresso
    Shade match 86
    $22Ulta BeautyUlta Beauty(product price)$26 less (54%)

    Matches: Similar undertone (neutral vs cool)

    Differences: Natural rather than matte finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    515 Copper
    Shade match 80
    $14.97WalmartWalmart$33.03 less (69%)

    Matches: Claims transfer resistanceBoth claim colour stabilityBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    64
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. #16 · Juvia's Place

    I am Magic Natural Radiance Foundation

    345 Guinea
    Shade match 83
    $24Ulta BeautyUlta Beauty(product price)$24 less (50%)

    Matches: Very close colourSame medium coverage

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Mocha (Deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Caramel

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Caramel

    • Slight colour difference
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Very close colour
    • Deep · Cool undertone

    $32

    SephoraView at Sephora
  2. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Close colour
    • Deep · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C

    • Close colour
    • Deep · Cool undertone

    $31

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW45

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW45

    • Close colour
    • Deep · Cool undertone

    $30

    SephoraView at Sephora
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6C

    • Very close colour
    • Deep · Neutral undertone

    $38

    SephoraView at Sephora
  6. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17 Deep

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $36

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kryolan Professional Makeup Natural Fluid Foundation in NP 10, against Too Faced Born This Way Soft Matte Foundation in Mocha. Every attribute compared, with its share of the score.

ComparedYour shadeMochaClosest shade matchNP 10Score
Shade match55% of overall96
Colour94#995130#985236Very close colourColour difference 1.6 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.3
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared75
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Natural Fluid Foundation in NP 10.

Same or better

  • Very close colour
  • Same cool undertone
  • Light rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Deep 56 Cool, against Too Faced Born This Way Soft Matte Foundation in Mocha. Every attribute compared, with its share of the score.

ComparedYour shadeMochaClosest overall alternativeDeep 56 CoolScore
Shade match55% of overall92
Colour87#995130#8e5234Very close colourColour difference 2.8 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.8
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall67
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Deep 56 Cool.

Same or better

  • $3 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Both claim 24-hour wear
  • Claims transfer resistance
  • Both claim a lightweight feel
  • Adds SPF 20

Different

  • Does not claim not settling into lines
  • Does not claim colour stability
  • Contains alcohol

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedSPF 20
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Kryolan Professional Makeup Natural Fluid Foundation NP 10

Match price
$51.50Ulta BeautyUlta Beauty
Costs $3.50 more

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Deep 56 Cool

Match price
$45Ulta BeautyUlta Beauty
$3 less (6%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.