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Born This Way Soft Matte Foundation Nude dupes and alternatives Too Faced

Medium light · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Skin type

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Fragrance-free16No drying alcohol14Vegan1Cruelty-free3Oil-free0With SPF7Mineral4

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22 of 30

Only showing matches made for dry skin.

  • 1 match has no skin type listed and is not shown.

Closest shade match: MAC Cosmetics Studio Radiance Serum Powered Foundation NW40

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
NudeChange shade
Depth and undertone: Medium light · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
MAC Cosmetics
NW40
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Radiant · Full coverage
Shade match
95out of 100
Colour
93
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$46Ulta BeautyUlta Beauty
$2 less (4%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Maybelline Super Stay Lumi-Matte Foundation 330

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Too Faced
NudeChange shade
Depth and undertone: Medium light · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
Maybelline
330
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Full coverage
Overall match
81out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
79
Wear (Wear & performance)
58
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
$32.01 less (67%)

Your shade $48 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Maybelline

    Super Stay Lumi-Matte Foundation

    322
    Shade match 87
    $15.99Ulta BeautyUlta Beauty(product price)$32.01 less (67%)

    Matches: Very close colourSame matte finishClaims transfer resistance

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 6
    Shade match 86
    $51.50Ulta BeautyUlta Beauty(product price)Costs $3.50 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    75
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Timeless Hydrating Foundation

    38N Medium-Tan Neutral
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    64
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W5.5 Warm Medium
    Shade match 80
    $13.99Ulta BeautyUlta Beauty(product price)$34.01 less (71%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishNo long-wear claim

    Score details
    Shade match
    80
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Stay-Matte Sheer Pressed Powder Foundation

    Stay Honey Wheat
    Shade match 77
    $41Ulta BeautyUlta Beauty$7 less (15%)

    Matches: Very close colourSame matte finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  6. #8 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 76 Toasted Wheat
    Shade match 80
    $39Ulta BeautyUlta Beauty$9 less (19%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #9 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 80
    $14.59TargetTarget$33.41 less (70%)

    Matches: Same matte finishClaims a blurring effectAdds SPF 15

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  8. #10 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 71
    $30TargetTarget$18 less (38%)

    Matches: Both claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    71
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability

    Low confidence· Digital match

    View match
  9. #11 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 69
    $30TargetTarget$18 less (38%)

    Matches: Both claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    69
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability

    Low confidence· Digital match

    View match
  10. #12 · Tarte

    Timeless Hydrating Foundation

    42S Tan Sand
    Shade match 81
    $42Ulta BeautyUlta Beauty$6 less (13%)

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    81
    Finish & visual result
    64
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  11. #13 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 80
    $14.99TargetTarget$33.01 less (69%)

    Matches: Same medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    80
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    90

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Low confidence· Digital match

    View match
  12. #14 · Lancôme

    Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    260 Bisque N
    Shade match 89
    $63Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Near-identical swatch colourClaims transfer resistanceBoth claim a lightweight feel

    Differences: Luminous rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    38
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  13. #15 · Lancôme

    Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    410 Bisque W
    Shade match 88
    $63Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourClaims transfer resistanceBoth claim a lightweight feel

    Differences: Luminous rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    38
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  14. #16 · Lancôme

    Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    330 Bisque N
    Shade match 87
    $63Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourClaims transfer resistanceBoth claim a lightweight feel

    Differences: Luminous rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    38
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    490 Golden Amber
    Shade match 75
    $18.99Ulta BeautyUlta Beauty(product price)$29.01 less (60%)

    Matches: Very close colourClaims transfer resistanceBoth claim colour stability

    Differences: Slightly warmer undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    75
    Finish & visual result
    61
    Wear & performance
    64
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  16. #18 · Chanel

    N°1 DE CHANEL Revitalizing Foundation

    B110
    Shade match 86
    $81Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Very close colour

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  17. #19 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 55
    $30TargetTarget$18 less (38%)

    Matches: Both claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    55
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability

    Low confidence· Digital match

    View match
  18. #20 · Maybelline

    Fit Me Dewy + Smooth Foundation

    315 Soft Honey
    Shade match 78
    $9.12WalmartWalmart$38.88 less (81%)

    Matches: Very close colourBoth claim a lightweight feelAdds SPF 18

    Differences: Slightly warmer undertoneRadiant rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    43
    Wear & performance
    51
    Skin suitability
    30

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match
  19. #21 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 56
    $14.59TargetTarget$33.41 less (70%)

    Matches: Same matte finishClaims a blurring effectAdds SPF 15

    Differences: Slightly lighterFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    56
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  20. #22 · Charlotte Tilbury

    Airbrush Flawless Foundation

    9 Cool
    Shade match 40
    $52SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: Described as tan, yours as very fairDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    76
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Described as tan, yours as very fair · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: tan with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as very fair

    View match

Showing 12 of 20 matches

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Nude (Medium light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Nude

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Nude

    • Nearest in this range
    • Fair · Cool · rosy undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Close colour
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Very close colour
    • Medium light

    $10.99

    Ulta BeautyView at Ulta Beauty
  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Slight colour difference
    • Medium · Neutral undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Radiance Serum Powered Foundation in NW40, against Too Faced Born This Way Soft Matte Foundation in Nude. Every attribute compared, with its share of the score.

ComparedYour shadeNudeClosest shade matchNW40Score
Shade match55% of overall95
Colour93#db986a#d4956cVery close colourColour difference 1.7 (0 is identical)
Depth97Medium lightMediumCloseDepth difference: 2.1
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCool · rosySamefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall60
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 76/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in NW40.

Same or better

  • $2 less
  • Very close colour
  • Same cool undertone
  • Full rather than medium coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Radiant finish instead of matte
  • No skin-like finish claimed
  • Does not claim colour stability

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Maybelline Super Stay Lumi-Matte Foundation in 330, against Too Faced Born This Way Soft Matte Foundation in Nude. Every attribute compared, with its share of the score.

ComparedYour shadeNudeClosest overall alternative330Score
Shade match55% of overall88
Colour96#db986a#d99664Looks identicalColour difference 1.3 (0 is identical)
Depth98Medium lightMediumCloseDepth difference: 1.1
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone65Cool · rosyNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall58
Longevity7024-hour wear30-hour wearSome difference30-hour wear claimed against 24-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 81/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Lumi-Matte Foundation in 330.

Same or better

  • $32.01 less
  • Near-identical swatch colour
  • Same matte finish
  • Full rather than medium coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Contains alcohol denat.

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Radiance Serum Powered Foundation NW40

Match price
$46Ulta BeautyUlta Beauty
$2 less (4%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Maybelline Super Stay Lumi-Matte Foundation 330

Match price
$15.99Ulta BeautyUlta Beauty
$32.01 less (67%)

Your shade $48 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.