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Born This Way Soft Matte Foundation Nude dupes and alternatives Too Faced

Medium light · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free20No drying alcohol16Vegan2Cruelty-free3Oil-free0With SPF5Mineral4

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22 of 30

Only showing matches without talc.

  • 5 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 28 Medium Cool

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
NudeChange shade
Depth and undertone: Medium light · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
Rare Beauty
28 Medium Cool
Depth and undertone: Medium light · Cool
Finish and coverage: Matte · Medium coverage
Overall match
89out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
91
Wear (Wear & performance)
52
Skin (Skin suitability)
90
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$10 less (21%)

Your shade $48 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW40
    Shade match 95
    $39SephoraSephora$9 less (19%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    76
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: toasted beige with rosy undertones for medium to dark skin

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC45.5
    Shade match 86
    $39SephoraSephora$9 less (19%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    76
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: tanned bronze with neutral undertone for dark skin

    Medium confidence· Digital match

    View match
  3. #4 · Maybelline

    Super Stay Lumi-Matte Foundation

    330
    Shade match 88
    $15.99Ulta BeautyUlta Beauty(product price)$32.01 less (67%)

    Matches: Near-identical swatch colourSame matte finishClaims transfer resistance

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · Maybelline

    Super Stay Lumi-Matte Foundation

    322
    Shade match 87
    $15.99Ulta BeautyUlta Beauty(product price)$32.01 less (67%)

    Matches: Very close colourSame matte finishClaims transfer resistance

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 6
    Shade match 86
    $51.50Ulta BeautyUlta Beauty(product price)Costs $3.50 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    75
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  6. #7 · Maybelline

    Fit Me Matte + Poreless Foundation

    Toffee 330
    Shade match 81
    $11.99Ulta BeautyUlta Beauty(product price)$36.01 less (75%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    86
    Wear & performance
    49
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #8 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW40
    Shade match 95
    $46Ulta BeautyUlta Beauty(product price)$2 less (4%)

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Radiant rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    42
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Radiant rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: toasted beige with rosy undertone for medium to dark skin

    Medium confidence· Digital match

    View match
  8. #9 · Tarte

    Timeless Hydrating Foundation

    38N Medium-Tan Neutral
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    64
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  9. #10 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W5.5 Warm Medium
    Shade match 80
    $13.99Ulta BeautyUlta Beauty(product price)$34.01 less (71%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishNo long-wear claim

    Score details
    Shade match
    80
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. #11 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 76 Toasted Wheat
    Shade match 80
    $39Ulta BeautyUlta Beauty$9 less (19%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. #12 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 80
    $14.59TargetTarget$33.41 less (70%)

    Matches: Same matte finishClaims a blurring effectAdds SPF 15

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  12. #13 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 71
    $30TargetTarget$18 less (38%)

    Matches: Both claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    71
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability

    Low confidence· Digital match

    View match
  13. #14 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 69
    $30TargetTarget$18 less (38%)

    Matches: Both claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    69
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability

    Low confidence· Digital match

    View match
  14. #15 · Tarte

    Timeless Hydrating Foundation

    42S Tan Sand
    Shade match 81
    $42Ulta BeautyUlta Beauty$6 less (13%)

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    81
    Finish & visual result
    64
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  15. #16 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    490 Golden Amber
    Shade match 75
    $18.99Ulta BeautyUlta Beauty(product price)$29.01 less (60%)

    Matches: Very close colourClaims transfer resistanceBoth claim colour stability

    Differences: Slightly warmer undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    75
    Finish & visual result
    61
    Wear & performance
    64
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  16. #17 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Tan Warm
    Shade match 77
    $39SephoraSephora$9 less (19%)

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  17. #18 · Chanel

    N°1 DE CHANEL Revitalizing Foundation

    B110
    Shade match 86
    $81Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Very close colour

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  18. #19 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 55
    $30TargetTarget$18 less (38%)

    Matches: Both claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    55
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability

    Low confidence· Digital match

    View match
  19. #20 · Maybelline

    Fit Me Dewy + Smooth Foundation

    315 Soft Honey
    Shade match 78
    $9.12WalmartWalmart$38.88 less (81%)

    Matches: Very close colourBoth claim a lightweight feelAdds SPF 18

    Differences: Slightly warmer undertoneRadiant rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    43
    Wear & performance
    51
    Skin suitability
    30

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match
  20. #21 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 56
    $14.59TargetTarget$33.41 less (70%)

    Matches: Same matte finishClaims a blurring effectAdds SPF 15

    Differences: Slightly lighterFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    56
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  21. #22 · Charlotte Tilbury

    Airbrush Flawless Foundation

    9 Cool
    Shade match 40
    $52SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: Described as tan, yours as very fairDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    76
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Described as tan, yours as very fair · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: tan with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as very fair

    View match

Showing 12 of 21 matches

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Nude (Medium light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Nude

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Nude

    • Nearest in this range
    • Fair · Cool · rosy undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Close colour
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Very close colour
    • Medium light

    $10.99

    Ulta BeautyView at Ulta Beauty
  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Slight colour difference
    • Medium · Neutral undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 28 Medium Cool, against Too Faced Born This Way Soft Matte Foundation in Nude. Every attribute compared, with its share of the score.

ComparedYour shadeNudeClosest match28 Medium CoolScore
Shade match55% of overall98
Colour97#db986a#dc996eLooks identicalColour difference 0.9 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.6
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall52
Longevity2024-hour wear8-hour wearDifferent8-hour wear claimed against 24-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 28 Medium Cool.

Same or better

  • $10 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 28 Medium Cool

Best price
$38SephoraSephora
$10 less (21%)

Your shade $48 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.