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Born This Way Soft Matte Foundation Warm Nude dupes and alternatives Too Faced

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free21No drying alcohol18Vegan3Cruelty-free4Oil-free0With SPF6Mineral5

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Only showing matches without talc.

  • 4 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Maybelline Super Stay Lumi-Matte Foundation 322

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
Warm NudeChange shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Medium coverage
The match
Maybelline
322
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
79
Wear (Wear & performance)
58
Skin (Skin suitability)
84
Shade match
97out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
$32.01 less (67%)

Your shade $48 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Maybelline

    Super Stay Lumi-Matte Foundation

    330
    Shade match 95
    $15.99Ulta BeautyUlta Beauty(product price)$32.01 less (67%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    28 Medium Cool
    Shade match 87
    $38SephoraSephora$10 less (21%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines

    Retailer shade note: cool peach

    Medium confidence· Digital match

    View match
  3. #4 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW40
    Shade match 87
    $39SephoraSephora$9 less (19%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly cooler undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    76
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: toasted beige with rosy undertones for medium to dark skin

    Medium confidence· Digital match

    View match
  4. #5 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    27 Medium Warm
    Shade match 84
    $38SephoraSephora$10 less (21%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines

    Retailer shade note: warm peach

    Medium confidence· Digital match

    View match
  5. #6 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW43
    Shade match 83
    $39SephoraSephora$9 less (19%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly deeperSlightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    76
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: brick beige with rosy undertones for medium to dark skin

    Medium confidence· Digital match

    View match
  6. #7 · Tarte

    Timeless Hydrating Foundation

    38N Medium-Tan Neutral
    Shade match 93
    $42Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  7. #8 · Maybelline

    Fit Me Matte + Poreless Foundation

    Warm Honey 322
    Shade match 85
    $11.99Ulta BeautyUlta Beauty(product price)$36.01 less (75%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    49
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W5.5 Warm Medium
    Shade match 87
    $13.99Ulta BeautyUlta Beauty(product price)$34.01 less (71%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  9. #10 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$18 less (38%)

    Matches: Both claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly deeperSlightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    80
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability

    Low confidence· Digital match

    View match
  10. #11 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$18 less (38%)

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly lighterNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability

    Low confidence· Digital match

    View match
  11. #12 · Tarte

    Timeless Hydrating Foundation

    42S Tan Sand
    Shade match 89
    $42Ulta BeautyUlta Beauty$6 less (13%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  12. #13 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Tan Warm
    Shade match 87
    $39SephoraSephora$9 less (19%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  13. #14 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 80
    $14.59TargetTarget$33.41 less (70%)

    Matches: Same matte finishClaims a blurring effectAdds SPF 15

    Differences: Slightly deeperFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  14. #15 · Chanel

    N°1 DE CHANEL Revitalizing Foundation

    B110
    Shade match 95
    $81Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Very close colourSame neutral undertone

    Differences: Radiant rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  15. #16 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 69
    $30TargetTarget$18 less (38%)

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly lighterNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    69
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability

    Low confidence· Digital match

    View match
  16. #17 · Maybelline

    Fit Me Dewy + Smooth Foundation

    Toffee
    Shade match 91
    $11.99Ulta BeautyUlta Beauty$36.01 less (75%)

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Radiant rather than matte finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    43
    Wear & performance
    51
    Skin suitability
    30

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match
  17. #18 · Chanel

    N°1 DE CHANEL Revitalizing Foundation

    BD111
    Shade match 88
    $81Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Very close colourSame neutral undertone

    Differences: Slightly lighterRadiant rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Radiant rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  18. #19 · Maybelline

    Fit Me Dewy + Smooth Foundation

    240 Golden Beige
    Shade match 84
    $9.12WalmartWalmart$38.88 less (81%)

    Matches: Very close colourBoth claim a lightweight feelAdds SPF 18

    Differences: Slightly warmer undertoneRadiant rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    43
    Wear & performance
    51
    Skin suitability
    30

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match
  19. #20 · Maybelline

    Fit Me Dewy + Smooth Foundation

    315 Soft Honey
    Shade match 84
    $9.12WalmartWalmart$38.88 less (81%)

    Matches: Very close colourBoth claim a lightweight feelAdds SPF 18

    Differences: Slightly warmer undertoneRadiant rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    43
    Wear & performance
    51
    Skin suitability
    30

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match
  20. #21 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 59
    $14.59TargetTarget$33.41 less (70%)

    Matches: Same matte finishClaims a blurring effectAdds SPF 15

    Differences: Slightly lighterFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    59
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  21. #22 · Charlotte Tilbury

    Airbrush Flawless Foundation

    10 Neutral
    Shade match 40
    $52SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Described as tan, yours as very fairDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    76
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Described as tan, yours as very fair · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: tan with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as very fair

    View match
  22. #23 · Charlotte Tilbury

    Airbrush Flawless Foundation

    9 Cool
    Shade match 40
    $52SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Described as tan, yours as very fairSlightly cooler undertoneDoes not claim not settling into lines

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    76
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Described as tan, yours as very fair · Slightly cooler undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: tan with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as very fair

    View match

Showing 12 of 22 matches

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Warm Nude (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Porcelain

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Porcelain

    • Nearest in this range
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  3. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Very close colour
    • Medium light

    $10.99

    Ulta BeautyView at Ulta Beauty
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Slight colour difference
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    143

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 143

    • Slight colour difference
    • Medium · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Super Stay Lumi-Matte Foundation in 322, against Too Faced Born This Way Soft Matte Foundation in Warm Nude. Every attribute compared, with its share of the score.

ComparedYour shadeWarm NudeClosest match322Score
Shade match55% of overall97
Colour95#e19867#e29c69Looks identicalColour difference 1.4 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.5
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall58
Longevity7024-hour wear30-hour wearSome difference30-hour wear claimed against 24-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Lumi-Matte Foundation in 322.

Same or better

  • $32.01 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Contains alcohol denat.

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 322

Match price
$15.99Ulta BeautyUlta Beauty
$32.01 less (67%)

Your shade $48 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.