Born This Way Soft Matte Foundation Sable dupes and alternatives Too Faced
4.3 (3,608)·Rich deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Same medium coverage
Differences: Natural rather than matte finish· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
82
Wear & performance
51
Skin suitability
56
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: rich skin tones with cool undertones
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
90
Finish & visual result
75
Wear & performance
51
Skin suitability
84
Looks identical · Natural · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
$25Ulta Beauty(product price)$23 less (48%)4.2 (812)
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Slightly deeper· Neutral rather than cool undertone· Natural rather than matte finish
Score details
Shade match
82
Finish & visual result
82
Wear & performance
63
Skin suitability
90
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: rich deep with neutral undertones
Matches: Same matte finish· Both claim 24-hour wear· Claims transfer resistance
Differences: Slightly deeper· Neutral rather than cool undertone· Full rather than medium coverage
Score details
Shade match
79
Finish & visual result
79
Wear & performance
79
Skin suitability
84
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance
$16Ulta Beauty(product price)$32 less (67%)4.0 (94)
Matches: Same matte finish· Same medium coverage· Both claim a skin-like finish
Differences: Slightly lighter· Neutral rather than cool undertone· No long-wear claim
Score details
Shade match
79
Finish & visual result
91
Wear & performance
51
Skin suitability
84
Close colour · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Does not claim a lightweight feel
Score details
Shade match
82
Finish & visual result
82
Wear & performance
70
Skin suitability
30
Very close colour · Natural · Medium coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for combination/oily skin
Retailer shade note: deepest with neutral undertones
Matches: Both claim a skin-like finish· Claims a blurring effect· Both claim colour stability
Differences: Neutral rather than cool undertone· Radiant rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
81
Finish & visual result
60
Wear & performance
74
Skin suitability
84
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines
Retailer shade note: deeper with neutral undertones
$34Ulta Beauty(product price)$14 less (29%)4.5 (9,894)
Matches: Same medium coverage· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly lighter· Neutral rather than cool undertone· Natural rather than matte finish
Score details
Shade match
79
Finish & visual result
68
Wear & performance
66
Skin suitability
84
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability
Retailer shade note: rich brown skin w/neutral undertones
Matches: Very close colour· Same medium coverage· Claims transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
68
Wear & performance
49
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
64
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: D6 - very deep with neutral undertones
Matches: Same medium coverage· Claims a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
64
Wear & performance
63
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for deeper skin with neutral undertones
$16Ulta Beauty(product price)$32 less (67%)4.0 (94)
Matches: Same matte finish· Same medium coverage· Both claim a skin-like finish
Differences: Slightly deeper· Slightly warmer undertone· No long-wear claim
Score details
Shade match
68
Finish & visual result
91
Wear & performance
51
Skin suitability
84
Close colour · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
Matches: Similar undertone (neutral vs cool)· Both claim not settling into lines· Both claim a lightweight feel
Differences: Radiant rather than matte finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
43
Wear & performance
66
Skin suitability
84
Close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Contains listed fragrance
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
81
Finish & visual result
61
Wear & performance
51
Skin suitability
84
Close colour · Natural · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
Matches: Same medium coverage· Claims a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
79
Finish & visual result
64
Wear & performance
63
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for deeper skin with golden neutral undertones
Matches: Same cool undertone· Both claim not settling into lines· Both claim colour stability
Differences: Slightly lighter· Radiant rather than matte finish· Light rather than medium coverage
Score details
Shade match
85
Finish & visual result
43
Wear & performance
59
Skin suitability
67
Close colour · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: very deep with cool, subtle red undertones
The closest shade to Too Faced Born This Way Soft Matte Foundation Sable (Rich deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris Lumi Le Glow Skin Tint in 410 Cool, against Too Faced Born This Way Soft Matte Foundation in Sable. Every attribute compared, with its share of the score.
ComparedYour shadeSableClosest shade match410 CoolHow they compareScore
Shade match55% of overall98
Colour60%97#642c12#612d13Looks identicalColour difference 1.0 (0 is identical)
Overall match 79/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris Infallible Cushion Foundation in 420 Cool, against Too Faced Born This Way Soft Matte Foundation in Sable. Every attribute compared, with its share of the score.
ComparedYour shadeSableClosest overall alternative420 CoolHow they compareScore
Shade match55% of overall92
Colour60%88#642c12#672e1bVery close colourColour difference 2.6 (0 is identical)
Overall match 88/100Shade match 92/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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