Beautler.Your beauty butler

Born This Way Soft Matte Foundation Vanilla dupes and alternatives Too Faced

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free24No drying alcohol21Vegan5Cruelty-free6Oil-free0With SPF5Mineral4

Avoid an ingredient

Sort

29 of 30

Only showing matches without coconut oil.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 23 Medium Neutral

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
VanillaChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Medium coverage
The match
Rare Beauty
23 Medium Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
88out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
91
Wear (Wear & performance)
52
Skin (Skin suitability)
90
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$38Ulta BeautyUlta Beauty
$10 less (21%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    250 Radiant Sand
    Shade match 93
    $14.99TargetTarget$33.01 less (69%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    79
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    C4.5
    Shade match 95
    $39SephoraSephora$9 less (19%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    76
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: tanned neutral beige with peach undertone for medium skin

    Medium confidence· Digital match

    View match
  3. #4 · L'Oréal Paris

    Infallible Cushion Foundation

    257 Warm
    Shade match 90
    $19.99Ulta BeautyUlta Beauty(product price)$28.01 less (58%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    67
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  4. #5 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    21 Light Medium Warm
    Shade match 90
    $38SephoraSephora$10 less (21%)

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    90

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match
  5. #6 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC44
    Shade match 90
    $39SephoraSephora$9 less (19%)

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    76
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: tanned caramel with golden undertone for medium to dark skin

    Medium confidence· Digital match

    View match
  6. #7 · Maybelline

    Fit Me Matte + Poreless Foundation

    Sun Beige 310
    Shade match 94
    $11.99Ulta BeautyUlta Beauty(product price)$36.01 less (75%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    86
    Wear & performance
    49
    Skin suitability
    67

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #8 · Ulta Beauty Collection

    Complexion Crush Foundation

    Medium Warm
    Shade match 87
    $16Ulta BeautyUlta Beauty(product price)$32 less (67%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  8. #9 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 56 Cashew
    Shade match 94
    $39Ulta BeautyUlta Beauty(product price)$9 less (19%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #10 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 48 Oat
    Shade match 92
    $39Ulta BeautyUlta Beauty(product price)$9 less (19%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. #11 · Maybelline

    Super Stay Lumi-Matte Foundation

    332
    Shade match 88
    $15.99Ulta BeautyUlta Beauty(product price)$32.01 less (67%)

    Matches: Near-identical swatch colourSame matte finishClaims transfer resistance

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  11. #12 · Hung Vanngo Beauty

    Red Carpet Skin Luminous Longwear Serum Foundation

    5
    Shade match 95
    $46SephoraSephora$2 less (4%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: fair to light - neutral, slightly warm

    Medium confidence· Digital match

    View match
  12. #13 · Maybelline

    Fit Me Matte + Poreless Foundation

    Golden 312
    Shade match 87
    $11.99Ulta BeautyUlta Beauty(product price)$36.01 less (75%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    49
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  13. #14 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W4.5 Warm Light Medium
    Shade match 89
    $13.99Ulta BeautyUlta Beauty(product price)$34.01 less (71%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  14. #15 · Clinique

    Daily Calm Makeup Balm Foundation

    Light Medium 1
    Shade match 89
    $49Ulta BeautyUlta BeautyCosts $1 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim colour stability

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  15. #16 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTarget$18 less (38%)

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly lighterNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability

    Low confidence· Digital match

    View match
  16. #17 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$18 less (38%)

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Natural rather than matte finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability

    Low confidence· Digital match

    View match
  17. #18 · Maybelline

    Super Stay 24H Skin Tint + Vitamin C

    312
    Shade match 89
    $17.99Ulta BeautyUlta Beauty(product price)$30.01 less (63%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim 24-hour wear

    Differences: Slightly warmer undertoneRadiant rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    57
    Wear & performance
    74
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  18. #19 · Clinique

    Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Warm 1
    Shade match 88
    $49Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourBoth claim not settling into linesBoth claim colour stability

    Differences: Slightly warmer undertoneNatural rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    76
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  19. #20 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Deep Beige
    Shade match 87
    $12.99Ulta BeautyUlta Beauty(product price)$35.01 less (73%)

    Matches: Very close colourSame matte finish

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  20. #21 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    480 Radiant Sand
    Shade match 88
    $18.99Ulta BeautyUlta Beauty$29.01 less (60%)

    Matches: Very close colourClaims transfer resistanceBoth claim colour stability

    Differences: Natural rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    64
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  21. #22 · Maybelline

    Instant Age Rewind Eraser Treatment Foundation

    310
    Shade match 93
    $12.98WalmartWalmart$35.02 less (73%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    66
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for normal/combination/oily skin

    Medium confidence· Digital match

    View match
  22. #23 · Juvia's Place

    I am Magic Natural Radiance Foundation

    640 Malta
    Shade match 94
    $24Ulta BeautyUlta Beauty(product price)$24 less (50%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    50
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  23. #24 · Chanel

    N°1 DE CHANEL Revitalizing Foundation

    BR102
    Shade match 93
    $81Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Near-identical swatch colourSame neutral undertone

    Differences: Radiant rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  24. #25 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 80
    $14.99TargetTarget$33.01 less (69%)

    Matches: Same medium coverage

    Differences: Slightly deeperNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    90

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Low confidence· Digital match

    View match
  25. #26 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 74
    $14.59TargetTarget$33.41 less (70%)

    Matches: Same matte finishClaims a blurring effectAdds SPF 15

    Differences: Slightly lighterFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    74
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  26. #27 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 66
    $30TargetTarget$18 less (38%)

    Matches: Both claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly deeperSlightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    66
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability

    Low confidence· Digital match

    View match
  27. #28 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    4.5-5.5 Rich Medium
    Shade match 86
    $20.99Ulta BeautyUlta Beauty$27.01 less (56%)

    Matches: Very close colour

    Differences: Slightly warmer undertoneRadiant rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  28. #29 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 68
    $14.59TargetTarget$33.41 less (70%)

    Matches: Same matte finishClaims a blurring effectAdds SPF 15

    Differences: Slightly deeperFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    68
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Vanilla (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Shortbread

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Shortbread

    • Slight colour difference
    • Fair · Warm · golden undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    385 Amber

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 385 Amber

    • Very close colour
    • Medium light

    $15.99

    Ulta BeautyView at Ulta Beauty
  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Tan

    • Very close colour
    • Light medium

    $12

    Ulta BeautyView at Ulta Beauty
  3. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Very close colour
    • Light medium · Warm undertone

    $10.99

    Ulta BeautyView at Ulta Beauty
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber

    • Very close colour
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    2

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 2

    • Close colour
    • Light medium · Neutral undertone

    $42

    SephoraView at Sephora
  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 3

    • Close colour
    • Light medium · Warm · golden undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 23 Medium Neutral, against Too Faced Born This Way Soft Matte Foundation in Vanilla. Every attribute compared, with its share of the score.

ComparedYour shadeVanillaClosest match23 Medium NeutralScore
Shade match55% of overall96
Colour94#e4a875#e5a36eVery close colourColour difference 1.7 (0 is identical)
Depth97Light mediumMedium lightCloseDepth difference: 1.7
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall52
Longevity2024-hour wear8-hour wearDifferent8-hour wear claimed against 24-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 23 Medium Neutral.

Same or better

  • $10 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 23 Medium Neutral

Match price
$38Ulta BeautyUlta Beauty
$10 less (21%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.