Born This Way Soft Matte Foundation Seashell dupes and alternatives Too Faced
4.3 (3,608)·Light medium · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$17.99Ulta Beauty(product price)$30.01 less (63%)4.2 (5,328)
Matches: Very close colour· Both claim a skin-like finish· Both claim 24-hour wear
Differences: Neutral rather than cool undertone· Radiant rather than matte finish· Full rather than medium coverage
Score details
Shade match
85
Finish & visual result
57
Wear & performance
74
Skin suitability
84
Very close colour · Radiant · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
$15.99Ulta Beauty(product price)$32.01 less (67%)4.5 (1,466)
Matches: Very close colour· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Radiant rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
84
Finish & visual result
50
Wear & performance
66
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: light with neutral undertones
$15.99Ulta Beauty(product price)$32.01 less (67%)4.5 (1,466)
Matches: Very close colour· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Radiant rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
84
Finish & visual result
50
Wear & performance
66
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: light with neutral undertones
Matches: Very close colour· Claims a blurring effect· Both claim not settling into lines
Differences: Neutral rather than cool undertone· Radiant rather than matte finish· Light rather than medium coverage
Score details
Shade match
87
Finish & visual result
42
Wear & performance
66
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability
Retailer shade note: for light to light-medium skin
Matches: Near-identical swatch colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than cool undertone· Radiant rather than matte finish· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
48
Wear & performance
66
Skin suitability
28
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol
The closest shade to Too Faced Born This Way Soft Matte Foundation Seashell (Light medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 115, against Too Faced Born This Way Soft Matte Foundation in Seashell. Every attribute compared, with its share of the score.
ComparedYour shadeSeashellClosest match115How they compareScore
Shade match55% of overall97
Colour60%95#edab88#e6aa88Looks identicalColour difference 1.5 (0 is identical)
Overall match 80/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$30.01 less (63%)
Sephora
